Wine and wine products market in South-eastern Asia

Earlier Report Observations

The wine market volume in South-eastern Asia fluctuated between 2018 and 2023, starting at 131 thousand tonnes in 2018 and peaking at 266.7 thousand tonnes in 2022. The significant growth in 2021, when the market expanded by 41.2% to 183.3 thousand tonnes, was primarily driven by the rising consumer interest in organic and biodynamic wines, reflecting heightened health and environmental concerns. This trend continued into 2022, with market volume surging by 45.5% to 266.7 thousand tonnes, supported by growing demand for premium, low-alcohol, and organic wines, alongside government support programs and the introduction of innovative products like canned wine.

Earlier in the period, China's declining wine production due to decreasing consumption and challenging climate conditions influenced regional supply dynamics. The market contracted in 2020 to 129.8 thousand tonnes. By 2023, market volume adjusted to 212.9 thousand tonnes as premiumization and direct-to-consumer sales through e-commerce platforms reshaped distribution. The entry of new players, such as launches of organic wine brands like Campo Viejo Ecológico, and the emergence of canned wine products signaled ongoing innovation. Looking ahead, the adoption of Western culture and sustained health trends are expected to continue influencing consumption patterns towards organic and low-alcohol options.

Production wine and wine products in South-eastern Asia

In kind, 2017-2020, t

Top producers of wine and wine products, 2017-2020

World map of production of wine and wine products, 2017-2020

The market exhibited significant volatility during this period. Production reached its peak in 2018 at 14 085 tons, then declined sharply to 9 822 tons in 2020, representing a substantial 21.3% decrease from the previous year. The overall fluctuation from 2017 to 2018 showed a two-fold difference between the highest and lowest points. The most significant growth occurred in 2018 with a 100.0% increase.

Annual dynamics of production in South-eastern Asia in kind, 2017-2020, t

In value, 2017-2020, M $ US

Market volatility was evident in monetary terms as well. Production value peaked in 2018 at 580.8 million US dollars, then fell to its lowest point in 2017, showing a 2.2-fold variation between these years. In 2020, wine and wine product output was valued at 372.4 million US dollars in South-eastern Asia, marking an 18.1% year-over-year decline. The most substantial decrease occurred in 2019 with a 21.7% drop, while the largest increase was recorded in 2018 at 117.6%.

Annual dynamics of production in South-eastern Asia in value, 2017-2020, M $ US

Exports wine and wine products from South-eastern Asia

Exports in kind, K t

Wine and wine product exports from South-eastern Asia declined for the second consecutive year. Volumes reached their highest point in 2018 at 221.4 thousand tons, then fell to 119.4 thousand tons in 2020, representing a 36.4% decrease from the previous year. Between 2017 and 2020, exports decreased by 42.3%, equivalent to an annualized rate of 16.8%. The largest increase occurred in 2018 with 7.0% growth.

Annual dynamics of product's exports from South-eastern Asia in kind, 2017-2020, K t

From 2017 to 2020, wine and wine product exports from South-eastern Asia were distributed across numerous markets. Japan accounted for 14.3% of export volumes, China represented 10.4%, and Asia (not elsewhere specified) contributed 5.8%. Together, these three markets represented 30.5% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from South-eastern Asia in kind, 2017-2020

Exports in value, M $ US

Export values from South-eastern Asia also declined for the second consecutive year. The region exported 2 619 million US dollars worth of wine and wine products in 2020, reflecting a significant 20.8% decrease compared to the previous year. The peak value was recorded in 2018 at 3 351 million US dollars. Between 2017 and 2020, exports decreased by 13.1%, with a compound annual growth rate of -4.6%. The largest increase occurred in 2018 with 11.2% growth.

Annual dynamics of product's exports from South-eastern Asia in value, 2017-2020, M $ US

From 2017 to 2020, the export partner structure in value terms was relatively balanced rather than concentrated. China accounted for 16.2% of export value, Japan represented 9.9%, and Asia (not elsewhere specified) contributed 8.3%. Together, these three markets represented 34.4% of total flows, while numerous other countries accounted for the remaining 65.6%.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from South-eastern Asia in value, 2017-2020

Imports wine and wine products to South-eastern Asia

Imports in kind, K t

Wine and wine product imports into South-eastern Asia declined for the second consecutive year. Import volumes peaked in 2018 at 338.4 thousand tons, then fell to 239.4 thousand tons in 2020, representing a 28.9% decrease from the previous year. Between 2017 and 2020, imports decreased by 21%, equivalent to an annualized rate of 7.5%. The largest increase occurred in 2018 with 11.7% growth.

Annual dynamics of product's imports to South-eastern Asia in kind, 2017-2020, K t

From 2017 to 2020, the United Kingdom accounted for 20.3% of import volumes, Spain represented 20.0%, and France contributed 15.1%. Together, these three countries represented 55.5% of total import flows, standing out as the primary sources for wine and wine products entering South-eastern Asia.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to South-eastern Asia in kind, 2017-2020

Imports in value, M $ US

Import values into South-eastern Asia also declined for the second consecutive year. The region imported 2 779 million US dollars worth of wine and wine products in 2020, down 17.0% year-over-year. The peak value was recorded in 2018 at 3 621 million US dollars. Between 2017 and 2020, imports decreased by 11%, equivalent to an annualized rate of 3.8%. The largest increase occurred in 2018 with 16.0% growth.

Annual dynamics of product's imports to South-eastern Asia in value, 2017-2020, M $ US

From 2017 to 2020, France remained the dominant supplier, accounting for 46.1% of import value. The United Kingdom represented 25.2%, while Australia contributed 4.5%. Together, these three countries accounted for 75.7% of total import value, serving as the principal suppliers of wine and wine products to South-eastern Asia.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to South-eastern Asia in value, 2017-2020