Wine and wine products market in United States of America, including Puerto Rico and US Virgin Islands

Earlier Report Observations

Between 2018 and 2022, the U.S. wine market showed a mixed performance in volume terms. The market size grew from 3.6 million tons in 2018 to a high of 4.1 million tons in 2019, then contracted to 3.7 million tons in 2020 before stabilizing around 4.0 million tons in 2021 and 2022. In contrast, the market's value demonstrated consistent strength, rising from $32.4 billion in 2018 to $41.5 billion in 2022, driven by consumers trading up to higher-priced wines.

The market volume declined to 3.7 million tons in 2023, reflecting broader structural changes in demand. Younger consumer groups, particularly Millennials and Gen Z, reduced their wine consumption frequency and showed a preference for alternatives like spirits and hard seltzers. This shift was compounded by rising production costs for energy, raw materials, and transportation, which pressured winery margins. Concurrently, new product segments such as low- and no-alcohol wines gained traction, responding to growing health and wellness trends among consumers.

In 2024, regulatory developments and evolving consumer preferences continued to shape the industry. The Alcohol and Tobacco Tax and Trade Bureau (TTB) held public sessions on potential mandatory labeling for nutrition, ingredients, and allergens in wine, indicating forthcoming regulatory changes. The premiumization trend remained strong, with value growth expected to outpace volume as buyers sought out premium, organic, and sustainable offerings. Industry consolidation through acquisitions by major players and the sustained growth of wine tourism further defined the market's evolution.

Production wine and wine products in United States of America, including Puerto Rico and US Virgin Islands

In kind, 2017-2020, K t

Top producers of wine and wine products, 2017-2020

World map of production of wine and wine products, 2017-2020

Following two years of growth, wine and wine products production in the United States, including Puerto Rico and the US Virgin Islands, declined. In 2019, production reached its peak at 2 631 K t, but by 2020 it had fallen to 2 006 K t, marking a significant 23.8% decrease from the previous year. Over the period from 2017 to 2020, overall production dropped by 7.6%, which translates to an annualized decline of 2.6%. The largest year-on-year increase occurred in 2019, when production rose by 10.4%.

Annual dynamics of production in United States of America, including Puerto Rico and US Virgin Islands in kind, 2017-2020, K t

In value, 2017-2020, M $ US

Wine and wine products production in the United States, including Puerto Rico and the US Virgin Islands, declined for the third consecutive year. In 2020, the output was valued at 19 758 M $ US, showing little change compared to 2019. From 2017 to 2020, production decreased by 4.7%, equivalent to an annualized rate of 1.6%.

Annual dynamics of production in United States of America, including Puerto Rico and US Virgin Islands in value, 2017-2020, M $ US

Exports wine and wine products from United States of America, including Puerto Rico and US Virgin Islands

Exports in kind, K t

Wine and wine products export volumes from the United States, including Puerto Rico and the US Virgin Islands, fell for the third year in a row. In 2020, exports amounted to 615 K t, down 6.5% from the previous year. Between 2017 and 2020, exports dropped by 24.3%, representing an annualized decline of 8.9%.

Annual dynamics of product's exports from United States of America, including Puerto Rico and US Virgin Islands in kind, 2017-2020, K t

From 2017 to 2020, wine and wine products exports from the United States, including Puerto Rico and the US Virgin Islands, were distributed across numerous countries. The top three destinations—the United Kingdom (21.1% of exports in kind), Canada (14.1%), and Panama (13.4%)—collectively accounted for 48.5% of total flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from United States of America, including Puerto Rico and US Virgin Islands in kind, 2017-2020

Exports in value, M $ US

Exported wine and wine products from the United States, including Puerto Rico and the US Virgin Islands, declined for the second consecutive year. In 2020, exports were valued at 3 318 M $ US, a modest 5.2% decrease year-on-year. Over the 2017-2020 period, exports fell by 9.7%, with a compound annual growth rate (CAGR) of -3.4%. The highest value was recorded in 2018 at 3 821 M $ US, which saw a 4.0% increase. The largest decline occurred in 2019, with an 8.4% drop.

Annual dynamics of product's exports from United States of America, including Puerto Rico and US Virgin Islands in value, 2017-2020, M $ US

During 2017–2020, wine and wine products exports in value terms from the United States, including Puerto Rico and the US Virgin Islands, were spread across a wide range of markets. Canada (20.4% of exports in value terms), the United Kingdom (10.7%), and Panama (8.3%) together made up 39.4% of total flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from United States of America, including Puerto Rico and US Virgin Islands in value, 2017-2020

Imports wine and wine products to United States of America, including Puerto Rico and US Virgin Islands

Imports in kind, K t

Wine and wine products imports into the United States, including Puerto Rico and the US Virgin Islands, increased for the second consecutive year. In 2020, imports reached 2 321 K t, up 7.1% from the previous year. Over the 2017-2020 period, imports grew by 13.8%, with a CAGR of 4.4%. The lowest volume was in 2018 at 2 009 K t, which saw a 1.5% decline. The largest increase occurred in 2019, with a 7.8% rise.

Annual dynamics of product's imports to United States of America, including Puerto Rico and US Virgin Islands in kind, 2017-2020, K t

From 2017 to 2020, wine and wine products imports into the United States, including Puerto Rico and the US Virgin Islands, came from a diverse set of markets. Italy (17.9% of imports in kind), Canada (14.9%), and France (13.3%) together accounted for 46.1% of total imports, with many smaller sources making up the remaining 53.9%.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to United States of America, including Puerto Rico and US Virgin Islands in kind, 2017-2020

Imports in value, M $ US

After two years of growth, wine and wine products imports into the United States, including Puerto Rico and the US Virgin Islands, declined. In 2020, imports totaled 15 496 M $ US, down 5.7% from 2019. Between 2017 and 2020, imports increased by 7.1%, equivalent to an annualized rate of 2.3%. The peak value was in 2019 at 16 434 M $ US, following a 7.4% increase in 2018.

Annual dynamics of product's imports to United States of America, including Puerto Rico and US Virgin Islands in value, 2017-2020, M $ US

Throughout 2017–2020, France (29.4% of imports in value terms), Italy (14.9%), and Mexico (12.5%) were the key partners for wine and wine products imports into the United States, including Puerto Rico and the US Virgin Islands, together representing 56.8% of total flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to United States of America, including Puerto Rico and US Virgin Islands in value, 2017-2020