Wine and wine products market Turkey

Earlier Report Observations

The Turkish wine market expanded from 87 290 t in 2018 to 123 057 t in 2021, driven by evolving consumer preferences and production improvements. Boutique producers like Yanık Ülke entered the market, offering balanced collections from local grapes and appealing to sophisticated pairings. From 2019, a growing segment of consumers began selecting wines based on brand, quality, and grape variety, aligning with global trends and supporting market growth. In parallel, winemakers adopted preservatives like potassium sorbate and tartaric acid to enhance wine stability and shelf life, facilitating volume increases in 2020.

Modern technology adoption accelerated in 2021, with systems such as ABH clarification units and Winebrane dealcoholization technology enabling producers to raise output to 97 241 t. Additionally, local packaging suppliers like Canpak Ambalaj provided moisture-resistant carton solutions, supporting both domestic and export markets. This contributed to the market's peak of 123 057 t that year. However, production fell sharply to 73 592 t in 2022, pulling the market size down to 116 875 t despite a surge in imports. During this period, consumer awareness continued to grow, with more attention paid to proper storage conditions and the quality of local grape varieties like Öküzgözü and Boğazkere.

The market rebounded in 2023, reaching 137 195 t, a 17.4% increase from 2022, while the value rose to 719.0 million USD. This recovery occurred alongside the ongoing sophistication of Turkish wine drinkers and the presence of boutique producers offering balanced collections from local grapes.

Production wine and wine products Turkey

In kind, 2017-2020, K t

From 2017 to 2020, Turkey ranked 25th globally in the production of wine and wine products.

Top producers of wine and wine products, 2017-2020

World map of production of wine and wine products, 2017-2020

Turkey's production of wine and wine products grew for the third year in a row. In 2020, the country produced 86.5 K t, marking a 2.1% increase compared to the previous year. Over the period from 2017 to 2020, production rose by 31.1%, which translates to an average annual growth rate of 9.4%.

Annual dynamics of production Turkey in kind, 2017-2020, K t

In value, 2017-2020, M $ US

Turkey's production of wine and wine products increased for the third consecutive year. In 2020, the output was valued at 385.4 M $ US, showing a modest rise of 5.2% year-over-year. Between 2017 and 2020, production grew by 17.8%, with a compound annual growth rate of 5.6%.

Annual dynamics of production Turkey in value, 2017-2020, M $ US

Exports wine and wine products to Turkey

Exports in kind, t

Turkey's exports of wine and wine products fell for the second year in a row. In 2020, the country exported 9 469 t, a sharp decline of 30.7% from the previous year. From 2017 to 2020, exports dropped by 11%, averaging an annual decrease of 3.8%. The highest export volume was recorded in 2018 at 13 687 t, which also saw the largest increase of 28.7%.

Annual dynamics of product's exports to Turkey in kind, 2017-2020, t

Between 2017 and 2020, the top destinations for Turkey's wine and wine product exports in volume were Germany, accounting for 31.8% of exports, Cyprus at 20.4%, and Belgium with 9.0%. Together, these three countries made up 61.2% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports to Turkey in kind, 2017-2020

Exports in value, M $ US

Turkey's exports of wine and wine products declined for the second consecutive year. In 2020, exports totaled 42.2 M $ US, down 28.6% from the prior year. Over the 2017-2020 period, exports decreased by 20%, with an average annual decline of 7.2%. The peak value was in 2018 at 64.0 M $ US, which also experienced the largest increase of 21.3%.

Annual dynamics of product's exports to Turkey in value, 2017-2020, M $ US

From 2017 to 2020, Germany was the leading buyer of Turkey's wine and wine products in value terms, representing 34.6% of exports, followed by Cyprus at 22.5%, and the United Kingdom at 5.8%. These three countries together accounted for 62.8% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports to Turkey in value, 2017-2020

Imports wine and wine products in Turkey

Imports in kind, t

In 2020, Turkey's imports of wine and wine products reached 29 088 t, a slight increase of 1.9% compared to the previous year. Over the 2017-2020 period, imports grew by 23.5%, with a compound annual growth rate of 7.3%. The largest decline occurred in 2019, while the biggest increase was in 2018 at 21.2%.

Annual dynamics of product's imports in Turkey in kind, 2017-2020, t

Between 2017 and 2020, the United Kingdom was the top supplier of wine and wine products to Turkey in volume, making up 41.6% of imports, followed by the United States at 9.2%, and Italy at 9.1%. Combined, these three countries represented 59.8% of total import volume.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports in Turkey in kind, 2017-2020

Imports in value, M $ US

Turkey's imports of wine and wine products decreased for the third year in a row. In 2020, import value stood at 140.9 M $ US, a drop of 15.3% from the previous year. From 2017 to 2020, imports fell by 22.9%, with an average annual decline of 8.3%.

Annual dynamics of product's imports in Turkey in value, 2017-2020, M $ US

From 2017 to 2020, the United Kingdom was the main supplier of wine and wine products to Turkey in value terms, accounting for 45.4% of imports, followed by the United States at 11.8%, and France at 9.2%. Together, these three countries comprised 66.4% of total import value.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports in Turkey in value, 2017-2020