Market research

Wine and wine products market in MERCOSUR

Release date: Mar 30, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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"MERCOSUR" region includes following countries:

Brazil

Argentina

Uruguay

Paraguay

Earlier Report Observations

The wine market in MERCOSUR contracted from 1.8 million tons in 2018 to 1.6 million tons in 2019, driven by a global decline in consumption, particularly in China, and a recession in Argentina that reduced domestic demand. The downturn accelerated in 2020, with volume falling to 1.3 million tons, as the COVID‑19 pandemic temporarily closed wineries and disrupted supply chains.

A rebound to 1.7 million tons occurred in 2021 following the reopening of HoReCa channels and the easing of pandemic restrictions. However, the market shrank again in 2022–2023, reaching 1.2 million tons in 2023, pressured by rising production and distribution costs due to the war in Ukraine, global supply‑chain disruptions, and high inflation in Brazil that eroded consumer purchasing power.

Structural shifts also shaped the period: Brazil's reduction of its average MFN tariff from 58% to 48% between 2020 and 2022 increased the share of imported European wines, while progress toward an EU‑MERCOSUR free‑trade agreement raised expectations of greater competition. By 2024, domestic wine production in Brazil had grown by 12%, and consumer preferences showed a marked shift toward higher‑quality and premium segments.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2023
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in MERCOSUR
  1. 5.1.1. Annual dynamics of production in MERCOSUR in kind, 2018-2023, K t
2. 5.2. Global production by Country, 2018-2023
  1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, K t
  2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
  3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, K t
  4. 5.2.4. Structure of production by countries in kind, 2018-2023
  5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Imports
1. 6.1. Imports (Direct Data)
  1. 6.1.1. Imports - Total information
  2. 6.1.2. Imports in kind, K t
    1. 6.1.2.1. Annual dynamics of product's imports to Brazil in kind, 2018-2024, K t
    2. 6.1.2.2. Dynamics of product's imports in kind to Brazil by countries, 2018-2024, K t
    3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.1.3. Imports in value, M $ US
    1. 6.1.3.1. Annual dynamics of product's imports to Brazil in value, 2018-2024, M $ US
    2. 6.1.3.2. Dynamics of product's imports in value to Brazil by countries, 2018-2024, M $ US
    3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's imports, $ US/t
    1. 6.1.4.1. Annual dynamics of average price of product's imports to Brazil, 2018-2024, $ US/t
    2. 6.1.4.2. Dynamics of average price of product's imports to Brazil by countries, 2018-2024, $ US/t
2. 6.2. Imports (Mirror Data)
  1. 6.2.1. Imports - Total information
  2. 6.2.2. Imports in kind, K t
    1. 6.2.2.1. Annual dynamics of product's imports to Brazil in kind, 2018-2024, K t
    2. 6.2.2.2. Dynamics of product's imports in kind to Brazil by countries, 2018-2024, K t
    3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.2.3. Imports in value, M $ US
    1. 6.2.3.1. Annual dynamics of product's imports to Brazil in value, 2018-2024, M $ US
    2. 6.2.3.2. Dynamics of product's imports in value to Brazil by countries, 2018-2024, M $ US
    3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's imports, $ US/t
    1. 6.2.4.1. Annual dynamics of average price of product's imports to Brazil, 2018-2024, $ US/t
    2. 6.2.4.2. Dynamics of average price of product's imports to Brazil by countries, 2018-2024, $ US/t
7. Exports
1. 7.1. Exports (Direct Data)
  1. 7.1.1. Exports - Total information
  2. 7.1.2. Exports in kind, K t
    1. 7.1.2.1. Annual dynamics of product's exports from Brazil in kind, 2018-2024, K t
    2. 7.1.2.2. Dynamics of product's exports in kind from Brazil by countries, 2018-2024, K t
    3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.1.3. Exports in value, M $ US
    1. 7.1.3.1. Annual dynamics of product's exports from Brazil in value, 2018-2024, M $ US
    2. 7.1.3.2. Dynamics of product's exports in value from Brazil by countries, 2018-2024, M $ US
    3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's exports, $ US/t
    1. 7.1.4.1. Annual dynamics of average price of product's exports from Brazil, 2018-2024, $ US/t
    2. 7.1.4.2. Dynamics of average price of product's exports from Brazil by countries, 2018-2024, $ US/t
2. 7.2. Exports (Mirror Data)
  1. 7.2.1. Exports - Total information
  2. 7.2.2. Exports in kind, K t
    1. 7.2.2.1. Annual dynamics of product's exports from Brazil in kind, 2018-2024, K t
    2. 7.2.2.2. Dynamics of product's exports in kind from Brazil by countries, 2018-2024, K t
    3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.2.3. Exports in value, M $ US
    1. 7.2.3.1. Annual dynamics of product's exports from Brazil in value, 2018-2024, M $ US
    2. 7.2.3.2. Dynamics of product's exports in value from Brazil by countries, 2018-2024, M $ US
    3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's exports, $ US/t
    1. 7.2.4.1. Annual dynamics of average price of product's exports from Brazil, 2018-2024, $ US/t
    2. 7.2.4.2. Dynamics of average price of product's exports from Brazil by countries, 2018-2024, $ US/t
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, K t
  2. 8.1.2. In value, M $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, K t
  2. 8.2.2. In value, M $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production wine and wine products in MERCOSUR

In kind, 2017-2020, K t

Top producers of wine and wine products, 2017-2020

Source: SHEV.io

World map of production of wine and wine products, 2017-2020

Source: SHEV.io

MERCOSUR's wine and wine products production declined for the second consecutive year. In 2020, production reached 1 477 K t, representing a 15.2% decrease compared to 2019. The peak production was recorded in 2018 at 1 919 K t, which marked an 18.3% increase from the previous year. Over the period from 2017 to 2020, production fell by 8.9%, translating to an annualized decline of 3.1%.

Annual dynamics of production in MERCOSUR in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	18.3%	(9.2%)	(15.2%)	(3.1%)

Source: SHEV.io

In value, 2017-2020, M $ US

MERCOSUR's wine and wine products production declined for the third consecutive year. In 2020, the output was valued at 3 277 M $ US, showing a significant 33.7% drop compared to 2019. From 2017 to 2020, production decreased by 46.3%, which corresponds to an annualized rate of decline of 18.7%.

Annual dynamics of production in MERCOSUR in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(2.4%)	(17.1%)	(33.7%)	(18.7%)

Source: SHEV.io

Exports wine and wine products from MERCOSUR

Exports in kind, K t

Wine and wine products exports from MERCOSUR increased for the third consecutive year. In 2020, export volume reached 382.9 K t, reflecting a 24.9% rise compared to 2019. Over the period from 2017 to 2020, exports grew by 59.6%, with a compound annual growth rate (CAGR) of 16.9%.

Annual dynamics of product's exports from MERCOSUR in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	22.3%	4.4%	24.9%	16.9%

Source: SHEV.io

Between 2017 and 2020, no single market dominated MERCOSUR's wine and wine products exports. The United States accounted for 20.5% of exports in kind, the United Kingdom for 12.0%, and Canada for 8.6%, collectively representing 41.1% of total exports. Numerous smaller partners each held modest individual shares.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from MERCOSUR in kind, 2017-2020

Source: SHEV.io

Exports in value, M $ US

Cross-border shipments of wine and wine products from MERCOSUR declined for the second consecutive year. In 2020, exports amounted to 849.2 M $ US, showing a slight decrease of 2.2% compared to 2019. The highest value was recorded in 2018 at 911.1 M $ US, which saw a 0.9% increase from the previous year. In 2019, exports fell by 4.7%. Over the period from 2017 to 2020, exports decreased by 5.9%, with a CAGR of -2.0%.

Annual dynamics of product's exports from MERCOSUR in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	0.9%	(4.7%)	(2.2%)	(2.0%)

Source: SHEV.io

From 2017 to 2020, the United States led MERCOSUR's wine and wine products exports in value terms with a 29.7% share, followed by the United Kingdom at 12.8% and Canada at 7.7%. Together, these three markets accounted for 50.2% of total export value.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from MERCOSUR in value, 2017-2020

Source: SHEV.io

Imports wine and wine products to MERCOSUR

Imports in kind, K t

After two years of decline, MERCOSUR's wine and wine products import volume increased. In 2020, imports reached 189.4 K t, showing a moderate 8.5% rise compared to 2019. The lowest import volume was recorded in 2019 at 189.4 K t, following a 28.3% decrease in 2018. Over the period from 2017 to 2020, imports decreased by 22.7%, with a CAGR of -8.2%.

Annual dynamics of product's imports to MERCOSUR in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	(28.3%)	(0.6%)	8.5%	(8.2%)

Source: SHEV.io

From 2017 to 2020, Chile was the largest supplier of wine and wine products to MERCOSUR in kind, accounting for 34.0% of imports, followed by the United Kingdom at 15.4% and Portugal at 7.5%. Together, these three countries formed 56.8% of total imports in kind.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to MERCOSUR in kind, 2017-2020

Source: SHEV.io

Imports in value, M $ US

MERCOSUR's wine and wine products imports declined for the third consecutive year. In 2020, imports amounted to 688.8 M $ US, reflecting a small decrease of 2.6% compared to 2019. Between 2017 and 2020, imports fell by 12.7%, equating to an annualized decline of 4.4%.

Annual dynamics of product's imports to MERCOSUR in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(6.2%)	(4.5%)	(2.6%)	(4.4%)

Source: SHEV.io

In the period from 2017 to 2020, three principal markets — Chile, the United Kingdom, and Portugal — together accounted for 54.0% of the total value of wine and wine products imported by MERCOSUR.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to MERCOSUR in value, 2017-2020

Source: SHEV.io