Vermouth and other flavoured wine market in Northern Africa

Earlier Report Observations

The market volume for vermouth and flavoured wine in Northern Africa expanded from 7.1 million liters in 2018 to 7.8 million liters in 2023, though not without volatility. A notable surge lifted consumption to 7.8 million liters in 2019, followed by two consecutive annual declines that brought the market down to 6.9 million liters in 2021. The sector rebounded strongly in 2022, adding over 800 000 liters, and then stabilized near the 7.8 million liter mark in 2023.

Preliminary 2024 trade data shows imports decreased to 95 000 liters while exports rose to 13 000 liters. During the year, regulatory developments such as the EU Regulation 2021/2117 on flavoured wine product definitions and labeling, alongside a growing industry focus on sustainability and IGP certifications, began to shape the operating environment for vermouth and flavoured wine producers in the region.

Production vermouth and other flavoured wine in Northern Africa

In kind, 2017-2020, K l

Top producers of vermouth and other flavoured wine, 2017-2020

World map of production of vermouth and other flavoured wine, 2017-2020

After two consecutive years of growth, vermouth and other flavoured wine production in Northern Africa experienced a decline. In 2020, production reached 7 422 thousand litres, marking a 4.2% decrease compared to the previous year. Looking at the period from 2017 to 2020, overall production increased by 71%, which translates to an average annual growth rate of 19.6%. The peak production level was recorded in 2019 at 7 751 thousand litres, while the most significant year-on-year increase occurred in 2018, with a jump of 62.6%.

Annual dynamics of production in Northern Africa in kind, 2017-2020, K l

Exports vermouth and other flavoured wine from Northern Africa

Exports in kind, K l

The data shows irregular fluctuations, pointing to a volatile market environment. Exports reached their highest point in 2019 and fell to their lowest in 2020, with a 10.6-fold difference between these two years. In 2020, Northern Africa exported 2.8 thousand litres of vermouth and other flavoured wine, representing a dramatic decline of 90.6% from 2019. The maximum export volume was recorded in 2019 at 30.2 thousand litres, and the largest percentage increase occurred that same year, surging by 190.4%.

Annual dynamics of product's exports from Northern Africa in kind, 2017-2020, K l

Between 2017 and 2020, Lebanon, Germany, and Tanzania were the main destinations for vermouth and other flavoured wine exports from Northern Africa. Lebanon accounted for 36.4% of exports in kind, while Germany and Tanzania each represented 3.3%. Together, these three countries absorbed 42.9% of total exports in kind.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Northern Africa in kind, 2017-2020

Exports in value, K $ US

The data reveals irregular changes, indicating a volatile market environment. Export values climbed to their maximum in 2019 and dropped to a minimum in 2020, with a 3.3-fold difference between these years. In 2020, Northern Africa exported 34.0 thousand US dollars worth of vermouth and other flavoured wine, constituting a drop of 69.9% compared to the previous year. The peak value was recorded in 2019 at 113.0 thousand US dollars, and the largest increase occurred that same year, rising by 54.2%.

Annual dynamics of product's exports from Northern Africa in value, 2017-2020, K $ US

From 2017 to 2020, Lebanon, Germany, and Tanzania were the primary buyers of vermouth and other flavoured wine from Northern Africa in value terms. Lebanon accounted for 19.6% of exports in value, Germany for 8.6%, and Tanzania for 0.9%. Collectively, these three countries represented 29.1% of total exports in value terms.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Northern Africa in value, 2017-2020

Imports vermouth and other flavoured wine to Northern Africa

Imports in kind, K l

The data reveals irregular changes, indicating a volatile market environment. Imports peaked in 2019 and bottomed out in 2020, with a 3.6-fold difference between these years. In 2020, vermouth and other flavoured wine imports into Northern Africa totalled 31.5 thousand litres, amounting to a sharp decrease of 71.9% compared to 2019. The maximum import volume was recorded in 2019 at 111.9 thousand litres, and the largest increase occurred that same year, jumping by 63.2%.

Annual dynamics of product's imports to Northern Africa in kind, 2017-2020, K l

Over the period from 2017 to 2020, Italy remained the dominant partner for imports in kind of vermouth and other flavoured wine to Northern Africa, holding a share of 70.3% of total flows. The remaining portion was distributed among various other markets, forming a long tail.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Northern Africa in kind, 2017-2020

Imports in value, K $ US

The market showed signs of volatility over the observed period. Import values peaked in 2019 and hit a low in 2020, with a top-to-bottom ratio of 3.4 times. In 2020, Northern Africa's vermouth and other flavoured wine imports tallied 142.1 thousand US dollars, representing a sharp decline of 70.9% from a year earlier. The maximum value was recorded in 2019 at 487.9 thousand US dollars, and the largest increase occurred that same year, rising by 47.4%.

Annual dynamics of product's imports to Northern Africa in value, 2017-2020, K $ US

Between 2017 and 2020, Italy took the dominant position in imports in value terms, accounting for 71.7% of total flows. The remaining share was split among various smaller destinations.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Northern Africa in value, 2017-2020