Vermouth and other flavoured wine market in Eastern Asia

Earlier Report Observations

Between 2018 and 2019, the vermouth and flavoured wine market in Eastern Asia saw modest growth, supported by shifting preferences among younger consumers who valued red wine for its perceived health benefits and social status, alongside government policies promoting regional wine industry development. This trend was interrupted in 2020 when the COVID-19 pandemic led to a significant contraction in consumption and imports, reducing overall market volume.

Economic uncertainty and cautious consumer spending contributed to a further decline in market size in 2021. A recovery followed in 2022, driven by rising demand for sparkling wine, increased launch of low- and non-alcoholic products targeting health-conscious young adults, and the expansion of sales through online and live commerce channels.

The market volume fell sharply in 2023 as ongoing economic headwinds and reduced consumer expenditure outweighed the relative resilience shown by sparkling and premium wine segments.

Production vermouth and other flavoured wine in Eastern Asia

In kind, 2017-2020, K l

Top producers of vermouth and other flavoured wine, 2017-2020

World map of production of vermouth and other flavoured wine, 2017-2020

After rising for two consecutive years, vermouth and other flavoured wine production in Eastern Asia declined. In 2020, production reached 78 200 K l, representing a modest decrease of 8.2% compared to 2019. Over the 2017-2020 period, production fell by 7.1%, with an average annual decline of 2.4%. The peak production was recorded in 2019 at 85 159 K l, while the largest year-on-year increase occurred in 2018 at 0.7%.

Annual dynamics of production in Eastern Asia in kind, 2017-2020, K l

In value, 2017-2020, M $ US

Eastern Asia's vermouth and other flavoured wine production declined for the second year in a row. In 2020, the output was valued at 216.1 M $ US, showing a moderate decrease of 6.1% from the previous year. The highest value was achieved in 2018 at 236.8 M $ US, which also saw the largest annual increase of 9.2%.

Annual dynamics of production in Eastern Asia in value, 2017-2020, M $ US

Exports vermouth and other flavoured wine from Eastern Asia

Exports in kind, K l

In 2020, vermouth and other flavoured wine exports from Eastern Asia reached 368 K l, marking a significant 28.7% increase compared to 2019. Over the 2017-2020 period, exports grew by 26.9%, with an average annual growth rate of 8.3%. The lowest export volume was recorded in 2019 at 286 K l, which also experienced the largest decline of 17.3%.

Annual dynamics of product's exports from Eastern Asia in kind, 2017-2020, K l

From 2017 to 2020, Myanmar, the United States, and Cambodia remained the top buyers of vermouth and other flavoured wine from Eastern Asia. Myanmar accounted for 66.8% of exports in volume, followed by the United States at 2.1% and Cambodia at 1.0%. Together, these three markets represented 69.8% of total exports in kind.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Eastern Asia in kind, 2017-2020

Exports in value, K $ US

Eastern Asia exported 1 018 K $ US worth of vermouth and other flavoured wine in 2020, reflecting a sharp increase of 31.7% compared to the previous year. Between 2017 and 2020, exports grew by 36.1%, equivalent to an average annual rate of 10.8%. The largest decline occurred in 2019, with a drop of 20.0%.

Annual dynamics of product's exports from Eastern Asia in value, 2017-2020, K $ US

Throughout 2017-2020, Myanmar, Singapore, and the United States continued to be the main markets for vermouth and other flavoured wine exports from Eastern Asia in value terms. Myanmar dominated with 65.1% of export value, followed by Singapore at 1.7% and the United States at 1.4%. Collectively, these three countries accounted for 68.1% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Eastern Asia in value, 2017-2020

Imports vermouth and other flavoured wine to Eastern Asia

Imports in kind, K l

After two years of growth, vermouth and other flavoured wine imports into Eastern Asia declined. In 2020, imports amounted to 8 040 K l, down by 6.8% from 2019. Over the 2017-2020 period, imports increased by 15.7%, with an average annual growth rate of 5.0%. The highest import volume was recorded in 2019 at 8 627 K l, which also saw the largest increase of 12.8%.

Annual dynamics of product's imports to Eastern Asia in kind, 2017-2020, K l

Between 2017 and 2020, Spain, Germany, and Italy were the primary suppliers of vermouth and other flavoured wine to Eastern Asia. Spain led with 45.9% of imports in volume, followed by Germany at 17.2% and Italy at 15.0%. Together, these three countries accounted for 78.2% of total imports in kind.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Eastern Asia in kind, 2017-2020

Imports in value, K $ US

Following two years of increase, vermouth and other flavoured wine imports into Eastern Asia declined. In 2020, imports were valued at 19 900 K $ US, representing a 10.3% decrease compared to 2019. Over the 2017-2020 period, imports grew by 19.5%, with an average annual rate of 6.1%. The peak import value was recorded in 2019 at 22 176 K $ US, while the largest increase occurred in 2018 at 18.6%.

Annual dynamics of product's imports to Eastern Asia in value, 2017-2020, K $ US

From 2017 to 2020, Spain, Italy, and Germany remained the main sources of vermouth and other flavoured wine imports into Eastern Asia in value terms. Spain accounted for 40.0% of import value, Italy for 19.9%, and Germany for 16.1%. Collectively, these three countries represented 76.1% of total imports in value.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Eastern Asia in value, 2017-2020