Vermouth and other flavoured wine market in Sweden

Earlier Report Observations

The Swedish market for vermouth and other flavoured wine experienced notable changes between 2018 and 2020. Market volume began at 8.5 million liters in 2018, the same year Spriteriet launched its first vermouth, emphasizing natural ingredients and organic production. Volume declined to 6.5 million liters in 2019, yet the sector saw Spriteriet's product reach the market in May, highlighting new player activity. A rebound to 7.7 million liters occurred in 2020, supported by the expanding development of locally grown grapes and organic wines, alongside increased interest from Systembolaget and domestic producers in sustainable offerings.

From 2021 to 2023, the market consolidated around premiumization and sustainability trends. Volume decreased to 6.6 million liters in 2021, but market value rose to $19.3 million, reflecting stronger consumer demand for botanical and aromatic flavors as well as a focus on local and sustainable ingredients. Volume further fell to 5.8 million liters in 2022 while the trend for botanical tastes and plant-based products continued to drive innovation. By 2023, volume stabilized at 5.7 million liters, with industry efforts led by Systembolaget to promote organic consumption and regenerative agriculture influencing production and marketing strategies.

Production vermouth and other flavoured wine in Sweden

In value, 2017-2020, K $ US

In 2018, Sweden's vermouth and other flavoured wine production reached its peak value at 10 633 K $ US. However, this was followed by a significant decline of 33.9% in 2019, bringing the value down to 7 030 K $ US. In 2020, production rebounded slightly, increasing by 5.1% to 7 389 K $ US.

Annual dynamics of production in Sweden in value, 2017-2020, K $ US

In kind, 2017-2020, K l

From 2017 to 2020, Sweden ranked 11th globally in terms of production volume for vermouth and other flavoured wine.

Top producers of vermouth and other flavoured wine, 2017-2020

World map of production of vermouth and other flavoured wine, 2017-2020

In 2018, Sweden produced 4 025 K l of vermouth and other flavoured wine, marking the highest volume in the period. This was followed by a sharp decline of 25.4% in 2019, with production dropping to 3 001 K l. In 2020, production saw a modest increase of 1.1%, reaching 3 033 K l. Overall, from 2017 to 2020, production decreased by 20.8%, which translates to an average annual decline of 7.5%.

Annual dynamics of production in Sweden in kind, 2017-2020, K l

Exports vermouth and other flavoured wine from Sweden

Exports in kind, K l

In 2019, Sweden's exports of vermouth and other flavoured wine hit a low of 166 K l, reflecting a decline of 37.6% from the previous year. However, exports surged dramatically in 2020, increasing by 109.3% to 348 K l. This volatility highlights an irregular market environment, with export levels fluctuating 2.1 times between the low in 2019 and the high in 2020.

Annual dynamics of product's exports from Sweden in kind, 2017-2020, K l

From 2017 to 2020, the top buyers of Sweden's vermouth and other flavoured wine by volume were Finland, accounting for 25.8% of exports, Denmark at 17.5%, and Czechia at 17.2%. Together, these three countries made up 60.5% of total exports in kind.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Sweden in kind, 2017-2020

Exports in value, K $ US

In 2018, Sweden's vermouth and other flavoured wine exports reached their highest value at 1 080 K $ US. This was followed by a decline of 27.4% in 2019, bringing the value down to 784 K $ US. In 2020, exports recovered, increasing by 23.4% to 968 K $ US. Over the entire period from 2017 to 2020, exports grew by 15%, with an average annual growth rate of 4.8%.

Annual dynamics of product's exports from Sweden in value, 2017-2020, K $ US

From 2017 to 2020, Denmark was the leading market for Sweden's vermouth and other flavoured wine exports by value, accounting for 31.2% of the total. Finland followed with 13.0%, and Czechia with 11.3%. Combined, these three countries represented 55.5% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Sweden in value, 2017-2020

Imports vermouth and other flavoured wine to Sweden

Imports in kind, K l

In 2019, Sweden's imports of vermouth and other flavoured wine decreased by 22.2% to 3 710 K l, marking the lowest volume in the period. However, imports rebounded strongly in 2020, increasing by 36.0% to 5 044 K l. Overall, from 2017 to 2020, imports grew by 26.4%, with an average annual growth rate of 8.1%.

Annual dynamics of product's imports to Sweden in kind, 2017-2020, K l

From 2017 to 2020, Finland dominated Sweden's imports of vermouth and other flavoured wine by volume, accounting for 60.8% of the total. Spain contributed 12.3%, and Italy 10.2%. Together, these three countries made up 83.3% of total imports in kind.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Sweden in kind, 2017-2020

Imports in value, K $ US

In 2018, Sweden's imports of vermouth and other flavoured wine in value terms declined by 4.9% to 11 034 K $ US, the lowest point in the period. Imports then increased for two consecutive years, rising by 6.6% in 2020 to reach 11 838 K $ US. Over the period from 2017 to 2020, imports saw a modest overall increase of 2.1%, with an average annual growth rate of 0.7%.

Annual dynamics of product's imports to Sweden in value, 2017-2020, K $ US

From 2017 to 2020, Finland and Italy were the primary sources for Sweden's vermouth and other flavoured wine imports by value, together accounting for 80.6% of total flows. Other markets contributed smaller shares, forming a long tail in the import structure.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Sweden in value, 2017-2020