Skin care preparations market in Finland

Earlier Report Observations

The market for skin care preparations in Finland expanded consistently from 2018 to 2024, with its value rising from 113.8 million US dollars to 212.7 million US dollars. The most pronounced jump occurred in 2023, when the market size increased by over 26% to reach 199.3 million US dollars. This acceleration coincided with the rise of advanced skincare routines like skin cycling, which helped consumers avoid irritation while using potent actives, and a growing preference for multi-functional products that blend skincare with makeup.

From 2023 into 2024, market growth continued, supported by further innovation and shifting consumer priorities. The popularity of peptide creams for firming skin and a strong emphasis on sun protection products with tailored formulations drove demand. Concurrently, trends towards environmental responsibility, 'slow beauty', and minimalist facial waters attracted consumers seeking both efficacy and sustainability, while personalized marketing leveraging social media and AI enhanced product discovery and sales.

Overall, the period saw the Finnish skin care market nearly double in value, underpinned by a clear evolution in consumer behavior towards more sophisticated, personalized, and conscious product choices.

Production skin care preparations in Finland

In value, 2017-2020, K $ US

Finland's production of skin care preparations has grown for the third year in a row. In 2020, output reached 74 488 thousand US dollars, marking a modest 7.3% increase from 2019. From 2017 to 2020, production surged by 71.4%, which translates to an average annual growth rate of 19.7%.

Annual dynamics of production in Finland in value, 2017-2020, K $ US

Exports skin care preparations from Finland

Exports in kind, K unit

The market showed significant volatility during this period. Exports hit their lowest point in 2019 at 115 thousand units, with a sharp decline of 96.4% that year. In 2020, they rebounded dramatically to 3 493 thousand units, representing a staggering 2,932.7% increase from 2019. The overall fluctuation between the peak in 2020 and the trough in 2019 spanned a 30-fold range.

Annual dynamics of product's exports from Finland in kind, 2017-2020, K unit

From 2017 to 2020, Russia, Sweden, and Estonia consistently dominated Finland's exports in kind, collectively accounting for 61.9% of the total volume.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Finland in kind, 2017-2020

Exports in value, M $ US

Finland's exports of skin care preparations in value terms have risen for the third consecutive year. In 2020, exports totaled 31.2 million US dollars, up 12.3% from 2019. Over the 2017-2020 period, exports grew by 38.2%, with a compound annual growth rate of 11.4%.

Annual dynamics of product's exports from Finland in value, 2017-2020, M $ US

Between 2017 and 2020, Sweden, Russia, and Estonia were the top buyers of Finnish skin care preparations in value terms. Sweden led with 32.6% of exports, followed by Russia at 22.5%, and Estonia at 9.0%. Together, these three markets made up 64.1% of Finland's total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Finland in value, 2017-2020

Imports skin care preparations to Finland

Imports in kind, K unit

Imports in kind displayed an unstable pattern over these years. They fell to a low of 510 thousand units in 2019, dropping by 97.9% that year. In 2020, imports surged to 25 828 thousand units, a massive 4,964.7% year-over-year increase. The difference between the 2020 peak and the 2019 trough was a 51-fold variation.

Annual dynamics of product's imports to Finland in kind, 2017-2020, K unit

The import structure in kind from 2017 to 2020 was fragmented, with no single country holding a dominant share. France accounted for 20.0% of imports, Germany for 15.4%, and Sweden for 13.0%. Combined, these three partners represented only 48.4% of total import volume.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Finland in kind, 2017-2020

Imports in value, M $ US

Finland's imports of skin care preparations in value terms have increased for the third year in a row. In 2020, imports amounted to 103.3 million US dollars, reflecting a significant 11.9% rise compared to 2019. From 2017 to 2020, imports grew by 38.4%, with a compound annual growth rate of 11.4%.

Annual dynamics of product's imports to Finland in value, 2017-2020, M $ US

During the 2017-2020 period, France, Germany, and Sweden were key suppliers of skin care preparations to Finland in value terms. France contributed 20.2% of imports, Germany 13.9%, and Sweden 10.7%. However, their combined share was just 44.8% of total import value, leaving the majority 55.2% spread across numerous other partners.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Finland in value, 2017-2020