Skin care preparations market in North Macedonia

Earlier Report Observations

The skin care preparations market in North Macedonia expanded significantly from 12.8 million USD in 2018 to 25.8 million USD in 2024. This growth was driven by the entry of new players, such as the Korean cosmetics store OLPEO in Skopje, which introduced new trends and stimulated demand. Additionally, shifting consumer preferences towards natural, vegan, and eco-friendly products, along with increased awareness of sun protection, contributed to market expansion.

After a period of stabilization in 2020, where the market size remained around 13.9 million USD, a notable surge occurred in 2021 to 16.9 million USD. This rise coincided with a clear consumer shift towards products with natural ingredients like chitosan and squalane, as well as demand for environmentally friendly packaging. The market continued its upward trajectory through 2024, supported by the premiumization trend, growing online sales, and heightened demand for high-SPF sun care and anti-aging products.

Regulatory developments, including the ongoing application of the Law on the Safety of Cosmetic Products and alignment with EU standards, helped shape the market environment. Innovations such as the launch of dermo-cosmetic fillers for home use and product lines with 100% recycled packaging further diversified the available assortment and catered to evolving consumer needs.

Production skin care preparations in North Macedonia

In value, 2017-2020, K $ US

North Macedonia's production of skin care preparations has declined for the third year in a row. In 2020, output was valued at 4 486 thousand US dollars, down 1.7% from the previous year. From 2017 to 2020, production fell by 11.2%, with an average annual decline of 3.9%.

Annual dynamics of production in North Macedonia in value, 2017-2020, K $ US

Exports skin care preparations from North Macedonia

Exports in kind, K unit

North Macedonia's exports of skin care preparations in volume terms have decreased for the second consecutive year. In 2020, exports stood at 1 902 thousand units, a slight drop of 1.6% compared to 2019. The highest volume was recorded in 2018 at 1 966 thousand units, with the largest increase that year of 5.1%. In 2019, exports saw the biggest decline of 1.7%.

Annual dynamics of product's exports from North Macedonia in kind, 2017-2020, K unit

From 2017 to 2020, Serbia, Bosnia and Herzegovina, and Croatia were the main markets for North Macedonia's skin care preparations exports in volume terms. Serbia accounted for 30.7% of exports, Bosnia and Herzegovina for 17.9%, and Croatia for 14.6%. Together, these three countries represented 63.2% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from North Macedonia in kind, 2017-2020

Exports in value, K $ US

The value of skin care preparations exports from North Macedonia has fallen for the second year running. In 2020, exports amounted to 3 605 thousand US dollars, a decrease of 2.5% from the previous year. Between 2017 and 2020, exports grew by 5.7%, with an average annual increase of 1.9%. The peak value was in 2018 at 4 285 thousand US dollars, which saw the largest rise of 25.6%. In 2019, exports experienced the biggest decline of 13.7%.

Annual dynamics of product's exports from North Macedonia in value, 2017-2020, K $ US

Over the period 2017 to 2020, Serbia, Bosnia and Herzegovina, and Croatia emerged as the primary markets for North Macedonia's skin care preparations exports in value terms. Serbia made up 25.7% of exports, Bosnia and Herzegovina 14.6%, and Croatia 11.4%. Combined, these three countries accounted for 51.8% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from North Macedonia in value, 2017-2020

Imports skin care preparations to North Macedonia

Imports in kind, K unit

After increasing for two years, North Macedonia's imports of skin care preparations in volume terms declined in 2020. Imports totaled 4 117 thousand units, down 0.9% from 2019. From 2017 to 2020, imports rose by 8.5%, with an average annual growth rate of 2.7%. The highest volume was in 2019 at 4 155 thousand units, which also saw the largest increase of 7.6%.

Annual dynamics of product's imports to North Macedonia in kind, 2017-2020, K unit

Between 2017 and 2020, Germany, Poland, and Turkey were consistently the main sources for North Macedonia's skin care preparations imports in volume terms. Germany contributed 23.6% of imports, Poland 22.6%, and Turkey 7.6%. Together, these three countries represented 53.8% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to North Macedonia in kind, 2017-2020

Imports in value, K $ US

Following a two-year upward trend, the value of skin care preparations imports into North Macedonia dropped in 2020. Imports reached 13 003 thousand US dollars, a slight decline of 1.3% from the year before. From 2017 to 2020, imports increased by 22.8%, with an average annual growth rate of 7.1%. The peak was in 2019 at 13 180 thousand US dollars, while the largest increase occurred in 2018 at 15.0%.

Annual dynamics of product's imports to North Macedonia in value, 2017-2020, K $ US

Throughout 2017 to 2020, Germany, Poland, and France remained the key sources for North Macedonia's skin care preparations imports in value terms. Germany accounted for 19.3% of imports, Poland for 17.4%, and France for 13.8%. Collectively, these three countries made up 50.5% of total import value.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to North Macedonia in value, 2017-2020