Hair waving or straightening preparations market in Finland

Earlier Report Observations

The market for hair waving or straightening preparations in Finland showed initial stability in 2019 with a minor decrease to 671 thousand US dollars, following the 2018 level of 684 thousand. However, a sharp contraction occurred in 2020 when the market size dropped by 24% to 511 thousand dollars, and this downward trend continued into 2021 with a further 9% decline to 463 thousand.

A rebound took place in 2022 as the market expanded by 21% to reach 559 thousand dollars. This recovery was short-lived, as the market contracted again in 2023, falling by 16% to 470 thousand, and then declined by another 6% in 2024 to 440 thousand dollars. Over the full period from 2018 to 2024, the total market value decreased by approximately 36%.

Production hair waving or straightening preparations in Finland

In value, 2017-2020, K $ US

Finland's production of hair waving or straightening preparations has been declining for three consecutive years. In 2020, output was valued at 265.3 thousand US dollars, marking a slight decrease of 2.7% compared to the previous year. From 2017 to 2020, production fell by 29.3%, which translates to an average annual decline of 10.9%.

Annual dynamics of production in Finland in value, 2017-2020, K $ US

Exports hair waving or straightening preparations from Finland

Exports in kind, kg

The export market for hair waving or straightening preparations from Finland showed an unstable trend during the observed period. Exports reached their lowest point in 2019 at 3 976 kg, while the peak occurred in 2018 at 27 012 kg, resulting in a 6.8-fold difference between these years. In 2020, export volume amounted to 12 777 kg, representing a significant increase of 221.4% compared to 2019. The largest decline was recorded in 2019 at 85.3%.

Annual dynamics of product's exports from Finland in kind, 2017-2020, kg

From 2017 to 2020, Norway, Sweden, and Russia were the leading destinations for Finland's exports of hair waving or straightening preparations in volume terms. Norway accounted for 44.1% of exports, Sweden for 16.9%, and Russia for 12.8%. Together, these three countries made up 73.8% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Finland in kind, 2017-2020

Exports in value, K $ US

Finland's exports of hair waving or straightening preparations in value terms declined for the second consecutive year. In 2020, exports totaled 214.7 thousand US dollars, corresponding to a slight reduction of 1.8% compared to the previous year. The maximum value was recorded in 2018 at 375.3 thousand US dollars. From 2017 to 2020, exports decreased by 36.7%, equating to an average annual decline of 14.1%. The largest decline occurred in 2019 at 41.7%, while the largest increase was in 2018 at 10.7%.

Annual dynamics of product's exports from Finland in value, 2017-2020, K $ US

Throughout 2017–2020, Norway, Sweden, and Russia remained the key partners for Finland's exports of hair waving or straightening preparations in value terms. Norway held a 49.9% share, Sweden 17.8%, and Russia 11.5%. Collectively, these three countries accounted for 79.1% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Finland in value, 2017-2020

Imports hair waving or straightening preparations to Finland

Imports in kind, kg

The import market for hair waving or straightening preparations into Finland exhibited volatility over the observed period. Imports bottomed in 2019 at 4 662 kg and peaked in 2018 at 74 560 kg, with a 16-fold difference between these years. In 2020, import volume was recorded at 49 560 kg, showing a dramatic increase of 963.0% compared to 2019. The largest decline was in 2019 at 93.7%.

Annual dynamics of product's imports to Finland in kind, 2017-2020, kg

From 2017 to 2020, Sweden, Germany, and France were the main sources of hair waving or straightening preparations imported into Finland in volume terms. Sweden contributed 40.7% of imports, Germany 22.4%, and France 18.9%. Together, these three countries represented 82.0% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Finland in kind, 2017-2020

Imports in value, K $ US

Imports of hair waving or straightening preparations into Finland in value terms declined for the second consecutive year. In 2020, imports amounted to 460.1 thousand US dollars, representing a dramatic decline of 25.4% compared to the previous year. The maximum value was recorded in 2018 at 737.8 thousand US dollars. From 2017 to 2020, imports decreased by 5.2%, equating to an average annual decline of 1.8%. The largest increase occurred in 2018 at 51.9%.

Annual dynamics of product's imports to Finland in value, 2017-2020, K $ US

Throughout 2017–2020, Sweden, France, and Germany remained the main markets for imports of hair waving or straightening preparations into Finland in value terms. Sweden accounted for 30.6% of imports, France for 24.9%, and Germany for 16.7%. Collectively, these three countries made up 72.3% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Finland in value, 2017-2020