Skin care preparations market in Spain

Earlier Report Observations

The Spanish skin care market contracted from USD 746 million in 2018 to USD 560 million in 2020. This decline was partly due to a continued drop in demand for tanning products, reflecting a shift in consumer preferences toward safer alternatives. The COVID-19 pandemic in 2020 further disrupted consumption habits, temporarily reducing market volume as consumers adjusted to new conditions.

Starting in 2021, the market rebounded sharply, reaching USD 1 135 million by 2023. This growth was driven by heightened health awareness, which boosted cumulative sunscreen consumption by 55% from 2020 levels. Stricter regulations on product efficacy and safety increased consumer confidence, while innovation in UV filters and multifunctional formulas attracted new demand. The expansion of the pharmacy channel and the launch of new brands and products tailored for sensitive skin and men also supported market expansion.

In 2024, the market experienced a slight correction to USD 1 073 million, as some consumers cited issues like poor skin feel, price-value concerns, and application difficulties, which limited usage rates. Despite this, educational campaigns and the ongoing trend toward multifunctional products combining sun protection with hydration and anti-aging benefits helped maintain a relatively high market level.

Production skin care preparations in Spain

In value, 2017-2020, M $ US

Spain's production of skin care preparations declined for the second consecutive year. In 2020, output was valued at 788.9 million US dollars, representing a 7.5% decrease compared to the previous year. Between 2017 and 2020, production increased by 3.7%, which translates to an annualized growth rate of 1.2%. The highest production value was recorded in 2018 at 898.4 million US dollars, with the largest year-on-year increase of 18.1% also occurring that year.

Annual dynamics of production in Spain in value, 2017-2020, M $ US

Exports skin care preparations from Spain

Exports in kind, M unit

In 2020, Spain's exports of skin care preparations totaled 579.3 million units, marking a slight increase of 1.8% compared to 2019. Between 2017 and 2020, exports decreased by 19.9%, equivalent to an annualized decline of 7.1%. The lowest export volume was recorded in 2019 at 568.8 million units, while the highest was in 2018 at 726.1 million units. The most significant decline occurred in 2019, with a drop of 21.7%.

Annual dynamics of product's exports from Spain in kind, 2017-2020, M unit

The structure of Spain's skin care preparations exports in kind from 2017 to 2020 shows a diversified set of trading partners. Germany accounted for 14.6% of exports, the United Kingdom for 10.7%, and Portugal for 8.5%. Together, these three countries represented only 33.7% of total export flows, with the remaining 66.3% distributed among numerous smaller markets.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Spain in kind, 2017-2020

Exports in value, M $ US

After two years of growth, Spain's exports of skin care preparations in value terms declined. In 2020, exports amounted to 949 million US dollars, down 6.3% compared to 2019. Over the period from 2017 to 2020, exports increased by 17.5%, with a compound annual growth rate (CAGR) of 5.5%. The peak value was recorded in 2019 at 1 012 million US dollars, and the largest increase occurred in 2018 with a rise of 19.0%.

Annual dynamics of product's exports from Spain in value, 2017-2020, M $ US

From 2017 to 2020, Spain's export landscape in value terms was broad, with Portugal accounting for 9.5% of exports, Hong Kong for 8.6%, and France for 8.0%. Combined, these three partners represented only 26.1% of total export flows, while a substantial 73.9% was directed to many other countries.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Spain in value, 2017-2020

Imports skin care preparations to Spain

Imports in kind, M unit

Following two years of growth, Spain's imports of skin care preparations in kind declined. In 2020, imports totaled 265.7 million units, contracting by 36.4% compared to 2019. Over the 2017-2020 period, imports increased by 3.5%, with a compound annual growth rate (CAGR) of 1.2%. The highest import volume was recorded in 2019 at 417.4 million units, and the largest increase occurred that same year with a rise of 50.6%.

Annual dynamics of product's imports to Spain in kind, 2017-2020, M unit

From 2017 to 2020, three main markets—France, Germany, and Italy—together accounted for 72.2% of Spain's total imports of skin care preparations in kind.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Spain in kind, 2017-2020

Imports in value, M $ US

After two years of increase, Spain's imports of skin care preparations in value terms declined. In 2020, imports amounted to 831 million US dollars, down 13.3% compared to the previous year. Over the 2017-2020 period, imports decreased by 4.9%, with a compound annual growth rate (CAGR) of -1.7%. The maximum value was recorded in 2019 at 831 million US dollars, and the largest increase occurred in 2018 with a rise of 6.7%.

Annual dynamics of product's imports to Spain in value, 2017-2020, M $ US

Between 2017 and 2020, France, Germany, and Italy were the primary suppliers of skin care preparations to Spain in value terms. France accounted for 40.7% of imports, Germany for 17.8%, and Italy for 8.8%. Together, these three countries represented 67.3% of total imports in value terms.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Spain in value, 2017-2020