Skin care preparations market in Slovenia

Earlier Report Observations

From 2018 to 2020, production of skin care preparations in Slovenia increased from 10.97 million US dollars to 13.72 million US dollars, while the market size more than tripled, reaching 12.55 million US dollars in 2020. This expansion was supported by active research and development projects for new moisturizing formulations and the demonstration of their efficacy, alongside a growing consumer focus on natural ingredients, exemplified by the local company Hemptouch obtaining the stringent NaTrue certification for natural cosmetics in 2020.

Following 2020, import and export values exhibited fluctuations with an overall upward trend. Imports grew from 67.77 million US dollars in 2020 to 89.97 million US dollars in 2024, while exports peaked at 97.80 million US dollars in 2023 before declining. These shifts coincided with the accelerated digitalization of retail, including investments in online sales platforms, faster logistics, and digital payment solutions, which enhanced product accessibility. Concurrently, evolving consumer preferences drove demand for vegan, environmentally friendly products and new segments such as cosmetics containing CBD, hemp extracts, and solutions targeting skin microbiome balance.

Throughout the period, innovation in product formulations—including the incorporation of vitamins and other active ingredients—alongside an increased emphasis on sustainable packaging and local production continued to shape the supply and consumer expectations on the Slovenian skin care market.

Production skin care preparations in Slovenia

In value, 2017-2020, K $ US

Slovenia's production of skin care preparations grew for the third consecutive year. In 2020, output reached 13 721 thousand US dollars, marking a robust 18.5% increase compared to 2019. Between 2017 and 2020, production rose by 38.7%, which translates to an annualized growth rate of 11.5%.

Annual dynamics of production in Slovenia in value, 2017-2020, K $ US

Exports skin care preparations from Slovenia

Exports in kind, K unit

Slovenia's exports of skin care preparations in kind declined for the second year in a row. In 2020, exports totaled 23 833 thousand units, showing a significant 14.3% drop from 2019. Over the 2017-2020 period, exports increased by 14.1%, with a compound annual growth rate of 4.5%. The highest volume was recorded in 2018 at 29 491 thousand units, which also saw the largest annual increase of 41.2%.

Annual dynamics of product's exports from Slovenia in kind, 2017-2020, K unit

From 2017 to 2020, France, Germany, and Croatia were the main destinations for Slovenia's skin care preparations exports in kind. France accounted for 22.0% of exports, Germany for 18.1%, and Croatia for 10.3%. Together, these three countries represented 50.4% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Slovenia in kind, 2017-2020

Exports in value, K $ US

After rising for two years, Slovenia's exports of skin care preparations in value terms fell in 2020. Exports amounted to 68 946 thousand US dollars, reflecting an 11.2% decrease from 2019. Over the 2017-2020 period, exports grew by 38%, with a compound annual growth rate of 11.3%. The peak value was reached in 2019 at 77 604 thousand US dollars, while the largest annual increase occurred in 2018 at 26.8%.

Annual dynamics of product's exports from Slovenia in value, 2017-2020, K $ US

The partner structure for Slovenia's skin care preparations exports in value terms was fragmented from 2017 to 2020. Croatia led with 21.2% of exports, followed by Germany at 11.3% and France at 10.4%. Combined, these three countries accounted for 42.9% of total flows, with no single country holding a dominant share.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Slovenia in value, 2017-2020

Imports skin care preparations to Slovenia

Imports in kind, K unit

In 2020, Slovenia's imports of skin care preparations in kind totaled 17 713 thousand units, representing a 10.3% year-over-year decline. Between 2017 and 2020, imports increased by 2.4%, equivalent to an annualized rate of 0.8%. The lowest volume was recorded in 2018 at 16 576 thousand units, while the highest was in 2019 at 19 754 thousand units. The largest annual increase occurred in 2019 at 19.2%.

Annual dynamics of product's imports to Slovenia in kind, 2017-2020, K unit

From 2017 to 2020, Germany, Italy, and France were the primary sources for Slovenia's skin care preparations imports in kind. Together, these three markets accounted for 56.9% of total import volumes.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Slovenia in kind, 2017-2020

Imports in value, K $ US

Following two years of growth, Slovenia's imports of skin care preparations in value terms declined in 2020. Imports stood at 67 770 thousand US dollars, showing a strong 12.4% decrease compared to the previous year. Between 2017 and 2020, imports rose by 31.2%, which corresponds to an annualized growth rate of 9.5%. The maximum value was recorded in 2019 at 77 350 thousand US dollars, with the largest annual increase also in 2019 at 36.0%.

Annual dynamics of product's imports to Slovenia in value, 2017-2020, K $ US

Throughout 2017-2020, France, Germany, and Italy played leading roles in Slovenia's skin care preparations imports in value terms. France accounted for 21.5% of imports, Germany for 17.0%, and Italy for 16.2%. Collectively, these three countries represented 54.6% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Slovenia in value, 2017-2020