Shampoos market in Finland

Earlier Report Observations

The shampoo market in Finland expanded from 22 125 thousand US dollars in 2018 to 22 931 thousand in 2019, supported by growing consumer preference for natural and botanical ingredients. However, the market contracted to 21 502 thousand dollars in 2020 amid broader EU and Finnish product safety regulations. A further decline to 18 525 thousand dollars followed in 2021, coinciding with the implementation of enhanced market surveillance by the Finnish Safety and Chemicals Agency and new single-use plastics legislation that imposed additional compliance costs.

Market size rebounded sharply to 28 323 thousand dollars in 2022 and continued growing to 29 888 thousand in 2023, fueled by sustained demand for organic and sustainable shampoos. In 2024, the market reached 34 814 thousand dollars, influenced by the entry into force of the EU General Product Safety Regulation, expanded producer responsibility for packaging, and the rising importance of e-commerce channels. Major global players like L'Oréal and Unilever reinforced their market presence with new product launches focusing on sustainability and scalp health.

Production shampoos in Finland

In value, 2017-2020, K $ US

Shampoo production in Finland has increased for the second consecutive year. In 2020, output was valued at 11 218 thousand US dollars, marking a 15.0% year-over-year rise. Over the period from 2017 to 2020, production grew by 16.1%, with a compound annual growth rate of 5.1%. The lowest value was recorded in 2018 at 9 375 thousand US dollars, which also saw the largest decline of 3.0%.

Annual dynamics of production in Finland in value, 2017-2020, K $ US

Exports shampoos from Finland

Exports in kind, t

The data shows irregular changes, indicating a volatile market environment. In 2019, exported shampoo volumes from Finland reached their minimum at 18 tonnes, with the largest decline of 96.4%. By 2020, exports surged to 846 tonnes, a 4,537.8% increase compared to 2019. The span from 2019 to 2020 exhibited a peak-to-trough amplitude of 46 times.

Annual dynamics of product's exports from Finland in kind, 2017-2020, t

From 2017 to 2020, Russia, Poland, and Sweden formed the main cluster of markets for exports in kind. Russia accounted for 23.0% of exports, Poland for 22.6%, and Sweden for 18.3%, together representing 63.9% of total flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Finland in kind, 2017-2020

Exports in value, K $ US

Shampoo exports from Finland have increased for the third consecutive year. In 2020, exports totaled 8 974 thousand US dollars, up by 21.9% compared to 2019. Between 2017 and 2020, exports grew by 88.9%, equating to an annualized rate of 23.6%.

Annual dynamics of product's exports from Finland in value, 2017-2020, K $ US

From 2017 to 2020, Poland, Russia, and Sweden were the key markets for exports in value terms. Poland held 36.2% of exports, Russia 15.2%, and Sweden 11.8%, collectively accounting for 63.3% of total flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Finland in value, 2017-2020

Imports shampoos to Finland

Imports in kind, t

Volatility characterized the market behavior during these years. In 2019, shampoo imports to Finland were at their lowest at 54 tonnes, with the largest decline of 98.7%. By 2020, imports rose to 4 065 tonnes, a 7,431.2% year-over-year increase. This reflects a 75-fold gap between the lowest and highest values.

Annual dynamics of product's imports to Finland in kind, 2017-2020, t

Throughout 2017 to 2020, France, Germany, and Sweden remained the key partners for imports in kind. France accounted for 21.6% of imports, Germany for 15.9%, and Sweden for 14.6%, together making up 52.1% of total flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Finland in kind, 2017-2020

Imports in value, K $ US

After two years of gains, Finland's shampoo imports declined. In 2020, imports totaled 19 257 thousand US dollars, down by 6.2% compared to the previous year. The maximum value was recorded in 2019 at 20 532 thousand US dollars, with the largest increase of 12.7% in 2018. Between 2017 and 2020, imports increased by 12.2%, equating to an annualized rate of 3.9%.

Annual dynamics of product's imports to Finland in value, 2017-2020, K $ US

From 2017 to 2020, imports in value terms of shampoo to Finland were spread across many countries. Germany accounted for 22.9% of imports, Sweden for 15.0%, and the United States for 10.8%, jointly representing 48.6% of total flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Finland in value, 2017-2020