Orange juice market in MENA

Earlier Report Observations

The orange juice market volume in MENA showed considerable variability from 2018 to 2023. It expanded from 303 million liters in 2018 to 388 million liters in 2019, then contracted sharply to 252 million liters in 2020. A strong rebound followed in 2021, lifting the market to 368 million liters, before stabilizing near 364 million liters in 2022. The most recent data for 2023 indicates another substantial decline to 226 million liters.

For 2024, industry reports highlight several factors shaping the market environment. Supply-side constraints, including climatic impacts on orange yields and rising production costs, have put upward pressure on prices. Concurrently, health consciousness and urbanization continue to drive demand for premium, not-from-concentrate, and functional orange juice variants. Major players like PepsiCo are investing to strengthen their position, while consumer preferences shift towards low-sugar and organic options.

Production orange juice in MENA

In kind, 2017-2020, M l

Top producers of orange juice, 2017-2020

World map of production of orange juice, 2017-2020

In 2020, MENA produced 231.8 million liters of orange juice, marking a sharp decline of 33.0% compared to the previous year. Production peaked in 2019 at 345.7 million liters, which represented the largest annual increase of 16.2%. Over the 2017-2020 period, production decreased by 30.1%, with a compound annual growth rate of 11.3%.

Annual dynamics of production in MENA in kind, 2017-2020, M l

Exports orange juice from MENA

Exports in kind, M l

After two years of growth, MENA's orange juice export volume declined in 2020. The region exported 76.2 million liters that year, showing a moderate decrease of 5.3% from 2019. Exports reached their highest level in 2019 at 80.4 million liters, following the largest annual increase of 4.3% in 2018.

Annual dynamics of product's exports from MENA in kind, 2017-2020, M l

Between 2017 and 2020, no single market dominated MENA's orange juice exports in volume terms. China accounted for 9.7% of exports, the Netherlands for 7.1%, and Japan for 4.0%, with these three countries together representing just 20.9% of total export volume. The remaining exports were distributed among numerous smaller partners, each with modest individual shares.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from MENA in kind, 2017-2020

Exports in value, M $ US

The market displayed volatility during the observed period. Export value peaked in 2019 at 235.2 million US dollars, then dropped sharply to 100.8 million US dollars in 2020, representing a steep decline of 57.1%. The 2019 peak also saw the largest annual increase of 81.0%. Overall, there was a 2.3-fold difference between the highest and lowest values during this period.

Annual dynamics of product's exports from MENA in value, 2017-2020, M $ US

From 2017 to 2020, MENA's orange juice exports in value terms were not heavily concentrated. China represented 14.7% of export value, the Netherlands 7.3%, and Japan 6.1%, with these three markets together capturing only 28.2% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from MENA in value, 2017-2020

Imports orange juice to MENA

Imports in kind, M l

In 2020, MENA imported 96.1 million liters of orange juice, representing a robust decline of 21.9% from the previous year. Imports reached their lowest point in 2018 at 83.4 million liters and peaked in 2019 at 123.0 million liters, which also saw the largest annual increase of 47.6%. Over the 2017-2020 period, imports decreased by 3.5%, with a compound annual growth rate of 1.2%.

Annual dynamics of product's imports to MENA in kind, 2017-2020, M l

Between 2017 and 2020, the geographical structure of MENA's orange juice imports in volume terms was highly diversified. Brazil accounted for 19.7% of imports, Spain for 6.7%, and the Netherlands for 6.0%, with these three countries together representing just 32.4% of total import volume. The remaining 67.6% was distributed among numerous smaller partner countries.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to MENA in kind, 2017-2020

Imports in value, M $ US

In 2020, MENA's orange juice import value totaled 157.0 million US dollars, showing a strong contraction of 24.4% from the previous year. Import value peaked in 2019 at 207.5 million US dollars, which also recorded the largest annual increase of 27.2%. Between 2017 and 2020, imports decreased by 15.9%, equating to an annualized rate of 5.6%.

Annual dynamics of product's imports to MENA in value, 2017-2020, M $ US

The structure of MENA's orange juice imports in value terms from 2017 to 2020 can be described as diversified. Brazil accounted for 28.7% of import value, the Netherlands for 9.7%, and Spain for 8.5%, with these three countries together representing just 46.9% of total import value. No single country held a clearly dominant position during this period.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to MENA in value, 2017-2020