Apple juice market in MENA

Earlier Report Observations

The market for unfermented apple juice in the MENA region expanded significantly from 2018 to 2021, with its value rising from $99.6 million to $177.5 million. This period of growth was followed by a contraction in 2022 and 2023, bringing the market size down to $139.1 million.

The initial expansion was driven by a substantial increase in domestic production, which more than doubled from 2018 to reach $130.9 million in 2021. During the same period, import volumes fluctuated but remained a key component of supply. The subsequent market decline coincided with a sharp drop in production in 2022, which fell to $89.9 million, while imports continued to grow, reaching $85.5 million by 2023.

Despite the recent downturn, the market's value in 2023 remained nearly 40% above its 2018 level, indicating a sustained higher baseline of consumption compared to the start of the period. Export activities, after a steep decline from 2018, began recovering from 2022 onward.

Production apple juice in MENA

In kind, 2017-2020, K l

Top producers of apple juice, 2017-2020

World map of production of apple juice, 2017-2020

Apple juice production in the MENA region has increased for the second consecutive year. In 2020, production reached 99 482 thousand liters, marking a moderate 8.6% increase compared to the previous year. Over the 2017-2020 period, production grew by 4.8%, with a compound annual growth rate of 1.6%. The lowest production level was recorded in 2018 at 78 227 thousand liters, which represented the largest decline of 17.6% during this period. The following year, in 2019, production rebounded with the largest increase of 17.1%.

Annual dynamics of production in MENA in kind, 2017-2020, K l

In value, 2017-2020, M $ US

In 2020, the value of apple juice production in the MENA region was 88.0 million US dollars, representing a 6.6% decrease from the previous year. Over the 2017-2020 period, production value declined by 29.1%, with a compound annual decrease rate of 10.8%. The lowest value was recorded in 2018 at 86.1 million US dollars, which saw the largest decline of 30.6%. In 2019, production value recovered somewhat with a 9.4% increase.

Annual dynamics of production in MENA in value, 2017-2020, M $ US

Exports apple juice from MENA

Exports in kind, K l

The market exhibited significant volatility during these years. Export volumes varied 4.2 times from the peak in 2017 to the low point in 2019. In 2020, cross-border shipments of apple juice from the MENA region reached 11 307 thousand liters, showing a moderate 8.2% increase compared to the previous year. The lowest export volume was recorded in 2019 at 10 446 thousand liters, which represented the largest decline of 71.6% during this period.

Annual dynamics of product's exports from MENA in kind, 2017-2020, K l

During 2017-2020, Turkey (29.0% of exports in volume), Afghanistan (14.9% of exports in volume), and Russia (12.4% of exports in volume) remained the primary buyers of apple juice from the MENA region. Together, these three countries accounted for 56.3% of total export volumes.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from MENA in kind, 2017-2020

Exports in value, K $ US

Apple juice exports from the MENA region declined for the third consecutive year. In 2020, export value reached 10 004 thousand US dollars, representing a moderate 6.9% year-over-year contraction. Over the 2017-2020 period, export value decreased by 82.4%, with a compound annual decline rate of 43.9%.

Annual dynamics of product's exports from MENA in value, 2017-2020, K $ US

During 2017-2020, Turkey (32.1% of exports in value), Afghanistan (10.9% of exports in value), and Russia (10.5% of exports in value) were the largest buyers of apple juice from the MENA region in monetary terms. Together, these three markets accounted for 53.5% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from MENA in value, 2017-2020

Imports apple juice to MENA

Imports in kind, K l

Following two years of decline, MENA's apple juice import volumes increased in 2020. Imports reached 40 766 thousand liters, showing a 23.5% rise compared to the previous year. The lowest import volume was recorded in 2019 at 33 002 thousand liters, which represented the largest decline of 12.1% during this period.

Annual dynamics of product's imports to MENA in kind, 2017-2020, K l

During 2017-2020, Austria (25.6% of imports in volume), China (12.1% of imports in volume), and Germany (8.2% of imports in volume) were important suppliers of apple juice to the MENA region. However, their combined share reached only 45.9% of total import volumes, with the remaining 54.1% distributed among numerous other trading partners.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to MENA in kind, 2017-2020

Imports in value, K $ US

In 2020, the MENA region imported approximately 57 848 thousand US dollars worth of apple juice, equivalent to a 40.5% increase over the previous year. Over the 2017-2020 period, import value grew by 14.8%, with a compound annual growth rate of 4.7%. The lowest import value was recorded in 2019 at 41 187 thousand US dollars, which saw the largest decline of 23.9%.

Annual dynamics of product's imports to MENA in value, 2017-2020, K $ US

Throughout 2017-2020, three key markets—Austria, China, and Germany—remained central to MENA's apple juice imports in value terms. Together, these three suppliers accounted for 51.6% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to MENA in value, 2017-2020