Tomato juice market in MENA

Earlier Report Observations

The unfermented tomato juice market in the MENA region showed considerable volatility between 2018 and 2023. Market volume grew from 51.3 million liters in 2018 to 67.3 million liters in 2019, then surged sharply to 104.4 million liters in 2020.

Following the 2020 peak, consumption contracted to 68.2 million liters in 2021 and fell further to 63.9 million liters in 2022. A moderate recovery to 66.4 million liters occurred in 2023, supported by heightened health awareness. Increased medical advice recommending unsalted tomato juice to lower blood pressure and reduce heart disease risk, particularly for men over 40, coupled with growing consumer interest in its anti-inflammatory and digestive benefits, strengthened demand for natural, additive-free tomato juice.

Recent market developments include fluctuations in tomato prices in key producing countries like Egypt, affecting production costs, and a rising demand for processed tomato products, including juice, driven by broader trends toward convenience foods.

Production tomato juice in MENA

In kind, 2017-2020, M l

Top producers of tomato juice, 2017-2020

World map of production of tomato juice, 2017-2020

Tomato juice production in the MENA region grew for the second year in a row. In 2020, the region produced 103.5 million liters, marking a significant 57.8% increase compared to the previous year. Looking at the period from 2017 to 2020, production rose by 86.7%, which translates to an average annual growth rate of 23.1%. The lowest production level was recorded in 2018 at 51.5 million liters, with the largest decline that year reaching 7.2%.

Annual dynamics of production in MENA in kind, 2017-2020, M l

Exports tomato juice from MENA

Exports in kind, K l

The export data shows irregular fluctuations, pointing to a volatile market environment. Exports varied significantly, with a 2.3-fold difference between the peak in 2018 and the low in 2020. In 2020, tomato juice exports from MENA totaled 692 thousand liters, representing a sharp decline of 18.1% from 2019. The highest export volume was recorded in 2018 at 1 589 thousand liters. The largest decrease occurred in 2019 with a drop of 46.9%, while the biggest increase was in 2018, rising by 79.2%.

Annual dynamics of product's exports from MENA in kind, 2017-2020, K l

From 2017 to 2020, tomato juice exports from MENA were distributed across a wide range of markets. Romania accounted for 12.1% of exports in volume, Afghanistan for 10.1%, and Palestine for 4.5%. Together, these three countries made up only 26.7% of total export flows, highlighting the broad spread of destinations.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from MENA in kind, 2017-2020

Exports in value, K $ US

The value of tomato juice exports from MENA fell for the second consecutive year. In 2020, export value reached 684 thousand US dollars, a steep 49.3% decrease compared to 2019. Over the 2017-2020 period, exports declined by 46.3%, with a compound annual growth rate of -18.7%. The highest value was recorded in 2018 at 1 352 thousand US dollars, and the largest increase that year was 6.1%.

Annual dynamics of product's exports from MENA in value, 2017-2020, K $ US

Between 2017 and 2020, Afghanistan, Romania, and Palestine played notable but not dominant roles as buyers of tomato juice from MENA in value terms. Afghanistan accounted for 8.8% of export value, Romania for 8.5%, and Palestine for 5.4%. Their combined share reached just 22.7% of total export value, indicating a diversified market structure.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from MENA in value, 2017-2020

Imports tomato juice to MENA

Imports in kind, K l

Market behavior during these years was marked by volatility. Imports varied by 1.9-fold, with the minimum in 2017 and the maximum in 2019. In 2020, tomato juice imports into MENA stood at 1 543 thousand liters, a decline of 38.3% from 2019. The highest import volume was recorded in 2019 at 2 501 thousand liters, with the largest increase that year of 76.3%.

Annual dynamics of product's imports to MENA in kind, 2017-2020, K l

The country composition of tomato juice imports into MENA from 2017 to 2020 was dispersed. Ukraine led with 19.6% of import volume, followed by Spain at 13.0% and India at 7.3%. Together, these three countries accounted for only 39.9% of total import flows, with the remaining 60.1% spread across numerous other destinations.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to MENA in kind, 2017-2020

Imports in value, K $ US

After rising for two years, the value of tomato juice imports into MENA declined. In 2020, import value was 1 350 thousand US dollars, a fall of 33.2% compared to the previous year. The maximum value was recorded in 2019 at 2 021 thousand US dollars, with the largest increase that year of 47.8%.

Annual dynamics of product's imports to MENA in value, 2017-2020, K $ US

Data from 2017 to 2020 indicate that tomato juice imports into MENA in value terms were not concentrated on a few key sources. Spain accounted for 14.6% of import value, Ukraine for 13.9%, and the United Kingdom for 11.0%. Their joint share was only 39.6% of total import flows, reflecting a diverse supply base.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to MENA in value, 2017-2020