Orange juice market in Austria

Earlier Report Observations

The Austrian market for unfermented orange juice contracted substantially between 2018 and 2021, with volume falling from 24 904 thousand liters to 13 699 thousand liters. The most severe drop occurred in 2021, when the market shrank by 33% year-on-year.

A sharp reversal followed in 2022, as market volume expanded by 43% to 19 642 thousand liters. This recovery was propelled by a growing consumer emphasis on sustainability and plant-based products, which boosted demand for natural fruit juices. The upward trend paused in 2023, with volume decreasing by 10% to 17 748 thousand liters.

Production orange juice in Austria

In kind, 2017-2020, M l

Top producers of orange juice, 2017-2020

World map of production of orange juice, 2017-2020

In 2020, Austria produced 12 million liters of orange juice, marking a 2.7% increase from the previous year. However, looking at the broader period from 2017 to 2020, production actually declined by 3.5%, which translates to an average annual decrease of 1.2%. The lowest production level was recorded in 2019 at 11 million liters, while the highest was in 2018 at 12 million liters. The most significant drop occurred in 2019, with a 6.5% decrease.

Annual dynamics of production in Austria in kind, 2017-2020, M l

Exports orange juice from Austria

Exports in kind, K l

In 2020, Austria's orange juice exports totaled 26,845 thousand liters, showing a slight decline of 0.8% compared to the previous year. The lowest export volume was in 2018 at 25,127 thousand liters, and the highest was in 2019 at 27,057 thousand liters. The largest decrease happened in 2018 with a 7.1% drop, while the biggest increase was in 2019 with a 7.7% rise.

Annual dynamics of product's exports from Austria in kind, 2017-2020, K l

From 2017 to 2020, the main markets for Austria's orange juice exports in volume terms were Germany, accounting for 28.2% of exports, Czechia with 15.4%, and Hungary at 9.5%. Together, these three countries made up 53.2% of Austria's total export flows in this category.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Austria in kind, 2017-2020

Exports in value, K $ US

In 2020, Austria's orange juice exports in value terms reached 25,422 thousand US dollars, representing a 2.1% decrease from the year before. The lowest value was recorded in 2018 at 25,180 thousand US dollars, and the highest in 2019 at 25,962 thousand US dollars. The most significant decline occurred in 2018 with a 2.3% drop, while the largest increase was in 2019 with a 3.1% rise.

Annual dynamics of product's exports from Austria in value, 2017-2020, K $ US

Over the period from 2017 to 2020, Germany was the leading buyer of Austrian orange juice in value terms, comprising 32.6% of exports, followed by Czechia at 12.1% and Hungary at 7.4%. Collectively, these three markets accounted for 52.1% of Austria's total export value in this sector.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Austria in value, 2017-2020

Imports orange juice to Austria

Imports in kind, K l

Austria's orange juice imports continued to decline for the third year in a row. In 2020, imports amounted to 35,563 thousand liters, down by 3.6% compared to 2019. From 2017 to 2020, imports decreased by 7.6%, which averages out to an annualized rate of 2.6%.

Annual dynamics of product's imports to Austria in kind, 2017-2020, K l

Between 2017 and 2020, Brazil was the primary supplier of orange juice to Austria in volume terms, making up 42.1% of imports, followed by Germany at 23.9% and the Netherlands at 12.9%. Together, these three countries supplied 78.9% of Austria's total imports in this category.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Austria in kind, 2017-2020

Imports in value, K $ US

Austria's orange juice imports in value terms fell for the third consecutive year. In 2020, imports totaled 51,654 thousand US dollars, reflecting a moderate decrease of 8.4% from the previous year. From 2017 to 2020, imports dropped by 18.4%, equating to an average annual decline of 6.6%.

Annual dynamics of product's imports to Austria in value, 2017-2020, K $ US

From 2017 to 2020, Brazil was the largest supplier of orange juice to Austria in value terms, accounting for 50.8% of imports, with the Netherlands at 14.8% and Germany at 13.2%. These three suppliers together constituted 78.8% of Austria's total import value in this sector.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Austria in value, 2017-2020