Deodorants and antiperspirants market in Spain

Earlier Report Observations

New regulatory requirements came into force in 2018, such as Royal Decree 85/2018, setting rules for cosmetic products. The market grew to $80.8 million in 2019, supported by Procter & Gamble's launch of Gillette Clinical Protection deodorant and rising consumer demand for natural and organic options. The COVID-19 pandemic disrupted supply chains and production in 2020, reducing market size to $63.0 million. However, the market recovered to $72.8 million in 2021 as consumers continued to prefer aluminum- and paraben-free products, and companies introduced new hypoallergenic formulations for sensitive skin.

The Spanish deodorants and antiperspirants market size fell sharply to $39.6 million in 2022. During this year, manufacturers rolled out new aluminum-free lines with long-lasting protection, like Procter & Gamble's Weightless Dry Spray, and emphasized eco-friendly packaging. Competition increased with new players entering the market. In 2023, Dove launched its first refillable deodorants in Spain, extending the sustainability trend, and exports of Spanish deodorants grew, reflecting sector strength. By 2024, ingredient safety controls tightened, and brands such as Tom's of Maine introduced products in fully recycled packaging, responding to demand for green and natural solutions.

Production deodorants and antiperspirants in Spain

In value, 2017-2020, K $ US

Spain's deodorants and antiperspirants production declined for the second consecutive year. In 2020, output was valued at 48 421 K $ US, marking a significant 10.7% decrease compared to 2019. Over the 2017-2020 period, production increased by 2.6%, with a compound annual growth rate of 0.9%. The highest production value was recorded in 2018 at 55 116 K $ US, which also saw the largest annual increase of 16.8%.

Annual dynamics of production in Spain in value, 2017-2020, K $ US

Exports deodorants and antiperspirants from Spain

Exports in kind, K unit

Spain exported 64 171 K units of deodorants and antiperspirants in 2020, representing a modest 3.7% increase from 2019. Over the 2017-2020 period, exports grew by 5.6%, with a compound annual growth rate of 1.8%. The peak export volume occurred in 2018 at 64 813 K units, which also experienced the largest annual increase of 6.6%. In contrast, 2019 saw the largest decline of 4.5%.

Annual dynamics of product's exports from Spain in kind, 2017-2020, K unit

From 2017 to 2020, Spanish deodorants and antiperspirants were exported to a diverse range of markets. Portugal accounted for 14.0% of exports in kind, the United Kingdom for 10.7%, and Morocco for 6.8%. Together, these three countries represented just 31.5% of total exports in kind, with the remaining 68.5% distributed among numerous smaller destinations.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Spain in kind, 2017-2020

Exports in value, M $ US

Spain's export value of deodorants and antiperspirants declined for the second consecutive year. In 2020, exports totaled 91.4 M $ US, remaining relatively stable compared to 2019. Over the 2017-2020 period, exports decreased by 2.5%, equating to an annualized rate of 0.8%. The highest export value was recorded in 2018 at 102.2 M $ US, which also saw the largest annual increase of 9.0%. The largest decline occurred in 2019 with a 10.3% drop.

Annual dynamics of product's exports from Spain in value, 2017-2020, M $ US

Between 2017 and 2020, Spain's export value of deodorants and antiperspirants was widely distributed across partner countries. Portugal represented 13.6% of exports in value terms, the United Kingdom 9.8%, and Morocco 6.5%. Combined, these three markets accounted for only 30.0% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Spain in value, 2017-2020

Imports deodorants and antiperspirants to Spain

Imports in kind, K unit

In 2020, Spain imported 86 210 K units of deodorants and antiperspirants, showing little change from 2019. Over the 2017-2020 period, imports decreased by 5.9%, with a compound annual growth rate of 2.0%. The peak import volume was in 2018 at 97 105 K units, which also experienced the largest annual increase of 6.0%. The largest decline occurred in 2019 with an 11.2% drop.

Annual dynamics of product's imports to Spain in kind, 2017-2020, K unit

From 2017 to 2020, the United Kingdom, Germany, and Italy were the primary sources for Spain's imports of deodorants and antiperspirants in kind. The United Kingdom accounted for 28.4% of imports, Germany for 17.8%, and Italy for 15.9%. Together, these three countries represented 62.1% of total imports in kind.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Spain in kind, 2017-2020

Imports in value, M $ US

Spain's import value of deodorants and antiperspirants declined for the second consecutive year. In 2020, imports registered 105.9 M $ US, amounting to a significant 10.4% decrease from 2019. Over the 2017-2020 period, imports decreased by 3.2%, equating to an annualized rate of 1.1%. The highest import value was recorded in 2018 at 119.2 M $ US, which also saw the largest annual increase of 8.8%.

Annual dynamics of product's imports to Spain in value, 2017-2020, M $ US

Between 2017 and 2020, the United Kingdom, Germany, and Italy stood out as the main markets for Spain's imports of deodorants and antiperspirants in value terms. The United Kingdom accounted for 23.2% of imports, Germany for 17.9%, and Italy for 17.1%. Together, these three countries represented 58.2% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Spain in value, 2017-2020