Dentifrices market in Spain

Earlier Report Observations

The Spanish dentifrices market grew steadily from 2018 to 2020, supported by the expansion of the dental sector. The entry of new dental franchises and insurance companies increased the number of clinics, raising demand for consumables. During these years, the consumables segment, which includes toothpaste, grew by approximately 4% annually. The COVID-19 pandemic in 2020 disrupted dental services, but dentifrices sales remained flat as home oral care continued.

A strong recovery followed in 2021, with market size jumping over 8% as dental clinics reopened and public awareness of oral hygiene rose. However, in 2022, a global supply chain crisis and higher production costs caused a slight dip of nearly 3%. The market's underlying strength came from preventive care trends and more frequent dental check-ups.

In 2023, the market soared by 16% to $156.2 million, driven by sustained consumer focus on oral health and a 3% increase in dental consumables sales. New players entered the market, and consolidation activities kept momentum high. Growth persisted in 2024, with the market reaching $167.6 million, reflecting robust demand.

Production dentifrices in Spain

In value, 2017-2020, M $ US

In 2020, Spain's dentifrices production was valued at 104.0 million US dollars, showing minimal change from 2019. Over the 2017-2020 period, production grew by 6.2%, with a compound annual growth rate of 2.0%. The highest value was recorded in 2019 at 104.0 million US dollars, while the largest annual increase occurred in 2018 at 3.1%.

Annual dynamics of production in Spain in value, 2017-2020, M $ US

Exports dentifrices from Spain

Exports in kind, M unit

After two years of growth, Spain's dentifrices export volumes declined. In 2020, exports stood at 53.8 million units, representing a 7.1% decrease from the previous year. The peak was reached in 2019 with 57.9 million units, and the largest increase was recorded in 2018 at 7.1%.

Annual dynamics of product's exports from Spain in kind, 2017-2020, M unit

From 2017 to 2020, Portugal, France, and Germany were the primary destinations for Spain's dentifrices exports in kind. Portugal accounted for 46.6% of exports, France for 11.6%, and Germany for 6.4%, collectively representing 64.7% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Spain in kind, 2017-2020

Exports in value, K $ US

Spain's dentifrices export value increased for the third consecutive year. In 2020, export volume reached 57 816 thousand US dollars, up 7.6% from the previous year. Over the 2017-2020 period, exports grew by 32.2%, with a compound annual growth rate of 9.8%.

Annual dynamics of product's exports from Spain in value, 2017-2020, K $ US

From 2017 to 2020, Portugal, France, and Germany formed the main cluster of markets for Spain's dentifrices exports in value terms. Portugal contributed 26.5% of exports, France 15.8%, and Germany 9.9%, together accounting for 52.2% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Spain in value, 2017-2020

Imports dentifrices to Spain

Imports in kind, M unit

After two years of decline, Spain's dentifrices import volumes increased. In 2020, imports amounted to 136.7 million units, up 8.8% from the previous year. Over the 2017-2020 period, imports decreased by 2.4%, with a compound annual growth rate of 0.8%. The lowest value was recorded in 2019 at 125.7 million units, while the largest decline occurred in 2018 at 9.4%.

Annual dynamics of product's imports to Spain in kind, 2017-2020, M unit

From 2017 to 2020, Poland, Germany, and France were the three principal markets for dentifrices imports in kind to Spain, collectively accounting for 77.0% of total imports.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Spain in kind, 2017-2020

Imports in value, K $ US

Spain's dentifrices import value increased for the second consecutive year. In 2020, imports totaled 81 287 thousand US dollars, marking a 5.7% rise from the previous year. Between 2017 and 2020, imports grew by 9.5%, equating to an annualized rate of 3.1%. The lowest value was recorded in 2018 at 73 904 thousand US dollars, which also saw the largest decline at 0.4%.

Annual dynamics of product's imports to Spain in value, 2017-2020, K $ US

From 2017 to 2020, Poland, Germany, and France continued to lead as suppliers of dentifrices to Spain in value terms. Poland accounted for 35.0% of imports, Germany for 21.9%, and France for 10.5%, jointly representing 67.4% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Spain in value, 2017-2020