Market research

Deodorants and antiperspirants market in Poland

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

From 2018 to 2020, imports of deodorants and antiperspirants into Poland remained stable at around 111–117 million USD, while exports grew from 203.8 million USD to 208.4 million USD, indicating the country's strengthening role as an exporter. The period from 2021 onward saw rapid production growth, rising from 183.6 million USD in 2021 to 297.6 million USD in 2024. However, the domestic market value showed notable volatility: it held steady near 95 million USD in 2021 and 2022, then contracted sharply to 50.7 million USD in 2023 before recovering to 81.5 million USD in 2024.

During 2023 and 2024, consumer preferences shifted noticeably toward natural, aluminum-free formulas and recyclable packaging. Discount channels attracted new buyers and drove sales growth, while overall purchase frequency slightly declined. These trends shaped the retail landscape, although the total market value remained influenced by broader trade dynamics.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In value
    1. 4.1.1.1. Production, 2021-2024
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2021-2024
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Poland
  1. 5.1.1. In value, 2021-2024, M $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In value, 2018-2024, M $ US
6. Exports
1. 6.1. Exports (Direct Data)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, M unit
    1. 6.1.2.1. Annual dynamics of product's exports from Poland in kind, 2018-2024, M unit
    2. 6.1.2.2. Dynamics of product's exports in kind from Poland by countries, 2018-2024, M unit
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 6.1.3. Exports in value, M $ US
    1. 6.1.3.1. Annual dynamics of product's exports from Poland in value, 2018-2024, M $ US
    2. 6.1.3.2. Dynamics of product's exports in value from Poland by countries, 2018-2024, M $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's exports, $ US/K unit
    1. 6.1.4.1. Annual dynamics of average price of product's exports from Poland, 2018-2024, $ US/K unit
    2. 6.1.4.2. Dynamics of average price of product's exports from Poland by countries, 2018-2024, $ US/K unit
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, M unit
    1. 6.2.2.1. Annual dynamics of product's exports from Poland in kind, 2018-2024, M unit
    2. 6.2.2.2. Dynamics of product's exports in kind from Poland by countries, 2018-2024, M unit
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 6.2.3. Exports in value, M $ US
    1. 6.2.3.1. Annual dynamics of product's exports from Poland in value, 2018-2024, M $ US
    2. 6.2.3.2. Dynamics of product's exports in value from Poland by countries, 2018-2024, M $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's exports, $ US/K unit
    1. 6.2.4.1. Annual dynamics of average price of product's exports from Poland, 2018-2024, $ US/K unit
    2. 6.2.4.2. Dynamics of average price of product's exports from Poland by countries, 2018-2024, $ US/K unit
7. Imports
1. 7.1. Imports (Direct Data)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, M unit
    1. 7.1.2.1. Annual dynamics of product's imports to Poland in kind, 2018-2024, M unit
    2. 7.1.2.2. Dynamics of product's imports in kind to Poland by countries, 2018-2024, M unit
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 7.1.3. Imports in value, M $ US
    1. 7.1.3.1. Annual dynamics of product's imports to Poland in value, 2018-2024, M $ US
    2. 7.1.3.2. Dynamics of product's imports in value to Poland by countries, 2018-2024, M $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's imports, $ US/K unit
    1. 7.1.4.1. Annual dynamics of average price of product's imports to Poland, 2018-2024, $ US/K unit
    2. 7.1.4.2. Dynamics of average price of product's imports to Poland by countries, 2018-2024, $ US/K unit
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, M unit
    1. 7.2.2.1. Annual dynamics of product's imports to Poland in kind, 2018-2024, M unit
    2. 7.2.2.2. Dynamics of product's imports in kind to Poland by countries, 2018-2024, M unit
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 7.2.3. Imports in value, M $ US
    1. 7.2.3.1. Annual dynamics of product's imports to Poland in value, 2018-2024, M $ US
    2. 7.2.3.2. Dynamics of product's imports in value to Poland by countries, 2018-2024, M $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's imports, $ US/K unit
    1. 7.2.4.1. Annual dynamics of average price of product's imports to Poland, 2018-2024, $ US/K unit
    2. 7.2.4.2. Dynamics of average price of product's imports to Poland by countries, 2018-2024, $ US/K unit
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, M unit
  2. 8.1.2. In value, M $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, M unit
  2. 8.2.2. In value, M $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production deodorants and antiperspirants in Poland

According to Faostat, there is no production of deodorants and antiperspirants in Poland.

Exports deodorants and antiperspirants from Poland

Exports in kind, M unit

After two years of growth, Poland's exports of deodorants and antiperspirants declined in volume. In 2020, the country exported 143.5 million units, marking a significant year-on-year drop of 20.0%. Over the period from 2017 to 2020, exports decreased by 8.9%, with a compound annual growth rate of 3.1%. The peak was reached in 2019 at 179.3 million units, which also saw the largest increase of 13.0%.

Annual dynamics of product's exports from Poland in kind, 2017-2020, M unit

Parameter		2018	2019	2020	CAGR
1	Change from last year	0.8%	13.0%	(20.0%)	(3.1%)

Source: SHEV.io

From 2017 to 2020, Poland's exports of deodorants and antiperspirants in volume were widely distributed across countries. Russia accounted for 18.9% of exports, Germany for 16.7%, and Spain for 7.3%, together making up just 43.0% of total flows. The remaining 57.0% was spread among numerous other destinations.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Poland in kind, 2017-2020

Source: SHEV.io

Exports in value, M $ US

Following two years of increase, Poland's export value of deodorants and antiperspirants declined. In 2020, exports reached 208.4 million US dollars, showing a gradual reduction of 5.4% compared to the previous year. Between 2017 and 2020, exports grew by 18%, with a compound annual growth rate of 5.7%. The highest value was recorded in 2019 at 220.2 million US dollars, while the largest increase occurred in 2018 at 15.4%.

Annual dynamics of product's exports from Poland in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	15.4%	8.1%	(5.4%)	5.7%

Source: SHEV.io

During 2017–2020, the country distribution of Poland's deodorants and antiperspirants exports in value terms remained diverse. Russia contributed 16.7% of exports, Germany 12.9%, and Czechia 7.6%, collectively accounting for only 37.1% of total flows, with no single partner emerging as clearly dominant.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Poland in value, 2017-2020

Source: SHEV.io

Imports deodorants and antiperspirants to Poland

Imports in kind, M unit

Poland's imports of deodorants and antiperspirants in volume fell for the second year in a row. In 2020, the country imported approximately 74.4 million units, indicating a slight reduction of 2.6% from the previous year. The maximum volume was recorded in 2018 at 81.5 million units, which also saw the largest increase of 10.1%. The largest decline occurred in 2019 at 6.3%.

Annual dynamics of product's imports to Poland in kind, 2017-2020, M unit

Parameter		2018	2019	2020	CAGR
1	Change from last year	10.1%	(6.3%)	(2.6%)	0.2%

Source: SHEV.io

From 2017 to 2020, Germany led as the top supplier of deodorants and antiperspirants to Poland in volume, with a 39.6% share, followed by the United Kingdom at 16.8% and France at 8.4%. Together, these three countries accounted for 64.8% of total imports in kind.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Poland in kind, 2017-2020

Source: SHEV.io

Imports in value, M $ US

In 2020, Poland's imports of deodorants and antiperspirants in value terms amounted to 111.5 million US dollars, showing minimal change from the previous year. Between 2017 and 2020, imports rose by 18.3%, equivalent to an annualized rate of 5.8%. The peak value was in 2018 at 116.5 million US dollars, which also experienced the largest increase of 23.6%. The largest decline was recorded in 2019 at 4.3%.

Annual dynamics of product's imports to Poland in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	23.6%	(4.3%)	0.0%	5.8%

Source: SHEV.io

Throughout 2017–2020, Germany was the leading source of Poland's deodorants and antiperspirants imports in value terms, holding a 34.9% share, with the United Kingdom at 12.6% and France at 9.4%. These three countries jointly represented 57.0% of total import flows.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Poland in value, 2017-2020

Source: SHEV.io