Shampoos, hair sprays and waving or straightening preparations market in Spain

Earlier Report Observations

Between 2018 and 2020, the Spanish market for shampoos and hair styling products saw steady growth, rising from 245.4 million dollars to 249.3 million dollars. This period was characterized by the expansion of hair styling offerings, including dry shampoos valued at an estimated 18 million dollars, and the growing popularity of hair gel and spray among young consumers driven by fashion trends.

The market surged by 18.6% to 295.8 million dollars in 2021. In 2022, despite a contraction to 262.1 million dollars, the industry witnessed notable developments such as L'Oreal's leadership in new product launches, particularly multifunctional shampoos and conditioners, and a strong shift toward eco-friendly and sustainable products with responsibly sourced ingredients.

From 2023 onward, the market recovered and continued to expand, reaching 285.1 million dollars in 2023 and 306.5 million dollars in 2024, reflecting sustained long-term growth in consumer demand for hair care products.

Production shampoos, hair sprays and waving or straightening preparations in Spain

In value, 2017-2020, M $ US

Spain's production of shampoos, hair sprays, and waving or straightening preparations declined for the second consecutive year. In 2020, output was valued at 267.7 million US dollars, marking a gradual decrease of 3.9% compared to 2019. Production peaked in 2018 at 289.0 million US dollars, with the largest annual increase of 3.5% recorded that year. Over the period from 2017 to 2020, production decreased by 4.1%, equating to an annualized decline of 1.4%.

Annual dynamics of production in Spain in value, 2017-2020, M $ US

Exports shampoos, hair sprays and waving or straightening preparations from Spain

Exports in kind, t

Spain's exports of shampoos, hair sprays, and waving or straightening preparations increased for the second consecutive year. In 2020, exports amounted to 51 664 tonnes, up by 1.2% year-over-year. The lowest export volume was recorded in 2018 at 47 704 tonnes, with the largest decline of 5.3% occurring that year. In contrast, 2019 saw the largest increase of 7.0%. From 2017 to 2020, exports grew by 2.6%, with a compound annual growth rate of 0.9%.

Annual dynamics of product's exports from Spain in kind, 2017-2020, t

From 2017 to 2020, Spain's exports of shampoos, hair sprays, and waving or straightening preparations were not heavily concentrated on a few key destinations. France accounted for 19.6% of exports in kind, Portugal for 16.1%, and Italy for 6.1%. Together, these three countries represented only 41.8% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Spain in kind, 2017-2020

Exports in value, M $ US

Spain's exports of shampoos, hair sprays, and waving or straightening preparations increased for the third consecutive year. In 2020, exports reached 189.1 million US dollars, reflecting an uptick of 1.4% compared to 2019. Over the period from 2017 to 2020, exports grew by 6.8%, equating to an annualized growth rate of 2.2%.

Annual dynamics of product's exports from Spain in value, 2017-2020, M $ US

From 2017 to 2020, Spain's exports in value terms of shampoos, hair sprays, and waving or straightening preparations were spread across many countries. France accounted for 21.2% of exports in value terms, Portugal for 17.2%, and Germany for 6.8%. Collectively, these three countries represented only 45.2% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Spain in value, 2017-2020

Imports shampoos, hair sprays and waving or straightening preparations to Spain

Imports in kind, t

Spain's imports of shampoos, hair sprays, and waving or straightening preparations increased for the second consecutive year. In 2020, imports totaled 61 224 tonnes, equivalent to a modest increase of 6.7% from 2019. The lowest import volume was recorded in 2018 at 48 075 tonnes, with the largest decline of 14.4% occurring that year. In contrast, 2019 saw the largest increase of 19.4%. From 2017 to 2020, imports grew by 9.1%, with a compound annual growth rate of 2.9%.

Annual dynamics of product's imports to Spain in kind, 2017-2020, t

From 2017 to 2020, France, Italy, and Poland formed the main cluster of markets for Spain's imports in kind of shampoos, hair sprays, and waving or straightening preparations. France accounted for 33.7% of imports in kind, Italy for 25.7%, and Poland for 9.3%. Together, these three countries represented 68.7% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Spain in kind, 2017-2020

Imports in value, M $ US

Spain's imports of shampoos, hair sprays, and waving or straightening preparations increased for the third consecutive year. In 2020, imports stood at 170.7 million US dollars, marking an increase of 10.4% versus the previous year. Over the period from 2017 to 2020, imports grew by 26.7%, with a compound annual growth rate of 8.2%.

Annual dynamics of product's imports to Spain in value, 2017-2020, M $ US

From 2017 to 2020, three principal markets—France, Italy, and Germany—together accounted for 62.1% of total imports in value terms of shampoos, hair sprays, and waving or straightening preparations to Spain.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Spain in value, 2017-2020