Hair preparations market in Spain

Earlier Report Observations

The Spanish hair preparations market experienced steady growth from 2018 to 2020, with the volume increasing from 484 million US dollars to 501 million US dollars. The COVID-19 pandemic in 2020 played a key role, as salon closures and health concerns boosted at-home hair care, expanding the DIY segment. Concurrently, technological advances like low-level laser therapy for hair loss raised consumer interest in specialized treatments, supporting market expansion.

A sharp surge to 594 million US dollars occurred in 2021, fueled by growing demand for medical-aesthetic hair procedures such as laser therapies and hair transplants, alongside the consolidation of trichology as a mainstream trend. The following year, market volume dipped to 574 million US dollars, primarily because of increased exports of Spanish hair products to the European Union, which reduced domestic availability. Recovery ensued in 2023 and 2024, with the market reaching 649 million US dollars, sustained by ongoing innovation and consumer preference for personalized, ingredient-focused products.

Production hair preparations in Spain

In value, 2017-2020, M $ US

Spain's hair preparations production declined for the second consecutive year. In 2020, output was valued at 695.0 million US dollars, representing a slight reduction of 1.0% compared to 2019. The largest decline occurred in 2019 at 3.8%, while the largest increase was recorded in 2018 at 3.7%, when production peaked at 730.1 million US dollars.

Annual dynamics of production in Spain in value, 2017-2020, M $ US

Exports hair preparations from Spain

Exports in kind, K t

Spain's hair preparations export volume increased for the second consecutive year. In 2020, Spain exported 148.5 thousand tonnes of hair preparations, which is 13.0% above the 2019 level. Over the period from 2017 to 2020, exports grew by 23.1%, with a compound annual growth rate of 7.2%. The lowest volume was recorded in 2018 at 117.9 thousand tonnes, which also saw the largest decline of 2.3%.

Annual dynamics of product's exports from Spain in kind, 2017-2020, K t

From 2017 to 2020, Spain's hair preparations exports in kind were distributed across a wide range of partner countries. France accounted for 22.9% of exports in kind, Portugal for 9.7%, and the United Kingdom for 6.4%, with these three countries together representing just 39.1% of total flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Spain in kind, 2017-2020

Exports in value, M $ US

Hair preparations exports from Spain declined for the second consecutive year. In 2020, export value reached 578.8 million US dollars, indicating a slight reduction of 2.3% year-over-year. The largest decline occurred in 2019 at 2.5%, while the largest increase was recorded in 2018 at 3.7%, when exports peaked at 607.4 million US dollars.

Annual dynamics of product's exports from Spain in value, 2017-2020, M $ US

From 2017 to 2020, Spain's hair preparations exports in value terms were characterised by a broad spread across markets. France accounted for 15.8% of exports in value terms, Portugal for 10.4%, and the United Kingdom for 7.0%, with these three countries together representing only 33.2% of total flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Spain in value, 2017-2020

Imports hair preparations to Spain

Imports in kind, K t

Foreign hair preparations supplies to Spain increased for the third consecutive year. In 2020, imports amounted to 138.4 thousand tonnes, marking a strong gain of 11.7% compared with 2019. Over the period from 2017 to 2020, imports grew by 25.8%, with a compound annual growth rate of 8.0%.

Annual dynamics of product's imports to Spain in kind, 2017-2020, K t

From 2017 to 2020, France, Italy, and Germany formed the main cluster of markets for Spain's hair preparations imports in kind. France accounted for 24.1% of imports in kind, Italy for 17.6%, and Germany for 12.9%, with a combined share of 54.6% of total flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Spain in kind, 2017-2020

Imports in value, M $ US

Cross-border shipments of hair preparations to Spain increased for the third consecutive year. In 2020, Spain imported a total of 384.4 million US dollars of hair preparations, amounting to an increase of 1.7% relative to the prior year. Between 2017 and 2020, imports grew by 9.1%, equating to an annualized rate of 3.0%.

Annual dynamics of product's imports to Spain in value, 2017-2020, M $ US

From 2017 to 2020, France, Italy, and Germany continued to head the list of suppliers of hair preparations to Spain in value terms. France accounted for 22.5% of imports in value terms, Italy for 17.1%, and Germany for 15.4%, jointly taking 55.0% of total imports in value terms.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Spain in value, 2017-2020