Deodorants and antiperspirants market in Bulgaria

Earlier Report Observations

The market for deodorants and antiperspirants in Bulgaria saw moderate growth in 2019, reaching a value of 13.6 million USD, in a context where price was a key factor influencing consumer choice and purchasing decisions were shaped by preferences for quality and convenience. This expansion was followed by a sharp 14.7% contraction in 2020, bringing the market size down to 11.6 million USD.

A recovery phase began in 2021, with the market value steadily climbing over the subsequent years. By 2023, it had surged to 18.1 million USD. The growth continued into 2024, when the market reached 20.6 million USD. This latter increase in monetary value was largely driven by inflationary pressures and shifts in consumer behavior toward greater price sensitivity and promotional engagement, rather than a rise in actual consumption volume.

Production deodorants and antiperspirants in Bulgaria

In value, 2017-2020, K $ US

Bulgaria's deodorants and antiperspirants production has increased for the third consecutive year. In 2020, output was valued at 650.7 K $ US, marking a solid 19.0% rise compared to the previous year. From 2017 to 2020, production grew by 44.4%, with a compound annual growth rate of 13.0%.

Annual dynamics of production in Bulgaria in value, 2017-2020, K $ US

Exports deodorants and antiperspirants from Bulgaria

Exports in kind, K unit

Deodorants and antiperspirants export volumes from Bulgaria declined for the second consecutive year. In 2020, export volume reached 398 K units, which is 11.2% lower than in 2019. The largest decline occurred in 2019, at 21.9%, while the largest increase was recorded in 2018, at 46.5%. The peak export volume was in 2018, at 574 K units.

Annual dynamics of product's exports from Bulgaria in kind, 2017-2020, K unit

From 2017 to 2020, Bulgaria's exports in kind were diversified, with no single country holding a clearly dominant position. Serbia accounted for 18.0% of exports in kind, Greece for 13.4%, and Romania for 8.6%, together making up 40.0% of total flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Bulgaria in kind, 2017-2020

Exports in value, K $ US

Bulgaria exported 853 K $ US worth of deodorants and antiperspirants in 2020, a 16.9% increase from the previous year. Between 2017 and 2020, exports rose by 33.7%, equating to an annualized growth rate of 10.2%. The largest decline was in 2019, at 27.1%, while the largest increase was in 2018, at 56.9%. The peak export value was recorded in 2018, at 1 001 K $ US.

Annual dynamics of product's exports from Bulgaria in value, 2017-2020, K $ US

During 2017–2020, Bulgaria's exports in value terms were distributed across numerous markets. Serbia accounted for 19.0% of exports in value terms, North Macedonia for 13.6%, and Albania for 9.2%, jointly representing 41.8% of total flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Bulgaria in value, 2017-2020

Imports deodorants and antiperspirants to Bulgaria

Imports in kind, K unit

After a two-year rise, Bulgaria's volume of deodorants and antiperspirants imports declined. In 2020, imports totaled 8 069 K units, showing a modest 9.8% drop compared to 2019. The largest increase was recorded in 2018, at 8.3%. The peak import volume was in 2019, at 8 944 K units.

Annual dynamics of product's imports to Bulgaria in kind, 2017-2020, K unit

From 2017 to 2020, Romania, Slovakia, and Turkey consistently led Bulgaria's imports in kind. Romania accounted for 35.5% of imports in kind, Slovakia for 16.4%, and Turkey for 11.1%, together comprising 63.0% of total flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Bulgaria in kind, 2017-2020

Imports in value, K $ US

Deodorants and antiperspirants imports into Bulgaria declined for the second consecutive year. In 2020, imports totaled 11 837 K $ US, down by 14.4% from the previous year. Between 2017 and 2020, imports decreased by 3.3%, equating to an annualized decline of 1.1%. The largest increase was in 2018, at 13.9%. The peak import value was recorded in 2018, at 13 938 K $ US.

Annual dynamics of product's imports to Bulgaria in value, 2017-2020, K $ US

In 2017–2020, Romania, Slovakia, and Czechia accounted for the largest share of Bulgaria's imports in value terms. Romania represented 43.8% of imports in value terms, Slovakia 13.3%, and Czechia 6.6%, together making up 63.7% of total flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Bulgaria in value, 2017-2020