Market research

Deodorants and antiperspirants market in Portugal

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

The Portuguese deodorants and antiperspirants market showed notable value movements from 2018 to 2024. After stabilizing near 21 700 thousand US dollars in 2018 and 2019, the market size contracted sharply to 17 598 thousand US dollars in 2020 and further to 16 667 thousand US dollars in 2021.

A vigorous recovery phase began in 2022, with market value jumping 30% to 21 739 thousand US dollars. This upward trend accelerated, reaching 26 242 thousand US dollars in 2023 and 30 950 thousand US dollars in 2024, marking a cumulative growth of nearly 86% from the 2021 low.

By 2024, the market value stood approximately 42% higher than its 2018 level, reflecting a substantial net expansion across the seven-year period despite the significant intermediate downturn.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In value
    1. 4.1.1.1. Production, 2018-2024
    2. 4.1.1.2. Imports, 2018-2025
    3. 4.1.1.3. Exports, 2018-2025
    4. 4.1.1.4. Market size, 2018-2024
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Portugal
  1. 5.1.1. In value, 2018-2024, K $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In value, 2018-2024, K $ US
6. Exports
1. 6.1. Exports (Direct Data)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, K unit
    1. 6.1.2.1. Annual dynamics of product's exports from Portugal in kind, 2018-2025, K unit
    2. 6.1.2.2. Dynamics of product's exports in kind from Portugal by countries, 2018-2025, K unit
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.1.3. Exports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's exports from Portugal in value, 2018-2025, K $ US
    2. 6.1.3.2. Dynamics of product's exports in value from Portugal by countries, 2018-2025, K $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.1.4. Average price of product's exports, $ US/K unit
    1. 6.1.4.1. Annual dynamics of average price of product's exports from Portugal, 2018-2025, $ US/K unit
    2. 6.1.4.2. Dynamics of average price of product's exports from Portugal by countries, 2018-2025, $ US/K unit
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, K unit
    1. 6.2.2.1. Annual dynamics of product's exports from Portugal in kind, 2018-2025, K unit
    2. 6.2.2.2. Dynamics of product's exports in kind from Portugal by countries, 2018-2025, K unit
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.2.3. Exports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's exports from Portugal in value, 2018-2025, K $ US
    2. 6.2.3.2. Dynamics of product's exports in value from Portugal by countries, 2018-2025, K $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.2.4. Average price of product's exports, $ US/K unit
    1. 6.2.4.1. Annual dynamics of average price of product's exports from Portugal, 2018-2025, $ US/K unit
    2. 6.2.4.2. Dynamics of average price of product's exports from Portugal by countries, 2018-2025, $ US/K unit
7. Imports
1. 7.1. Imports (Direct Data)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, K unit
    1. 7.1.2.1. Annual dynamics of product's imports to Portugal in kind, 2018-2025, K unit
    2. 7.1.2.2. Dynamics of product's imports in kind to Portugal by countries, 2018-2025, K unit
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.1.3. Imports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's imports to Portugal in value, 2018-2025, K $ US
    2. 7.1.3.2. Dynamics of product's imports in value to Portugal by countries, 2018-2025, K $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.1.4. Average price of product's imports, $ US/K unit
    1. 7.1.4.1. Annual dynamics of average price of product's imports to Portugal, 2018-2025, $ US/K unit
    2. 7.1.4.2. Dynamics of average price of product's imports to Portugal by countries, 2018-2025, $ US/K unit
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, K unit
    1. 7.2.2.1. Annual dynamics of product's imports to Portugal in kind, 2018-2025, K unit
    2. 7.2.2.2. Dynamics of product's imports in kind to Portugal by countries, 2018-2025, K unit
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.2.3. Imports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's imports to Portugal in value, 2018-2025, K $ US
    2. 7.2.3.2. Dynamics of product's imports in value to Portugal by countries, 2018-2025, K $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.2.4. Average price of product's imports, $ US/K unit
    1. 7.2.4.1. Annual dynamics of average price of product's imports to Portugal, 2018-2025, $ US/K unit
    2. 7.2.4.2. Dynamics of average price of product's imports to Portugal by countries, 2018-2025, $ US/K unit
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, K unit
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, K unit
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2025
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production deodorants and antiperspirants in Portugal

In value, 2018-2021, K $ US

Portugal's deodorants and antiperspirants production increased in 2021 after two years of decline. Output was valued at 19 568 thousand US dollars, marking a sharp year-over-year increase of 26.0%. However, between 2018 and 2021, production decreased by 36.1%, which translates to an annualized decline of 13.9%. The lowest value was recorded in 2020 at 15 527 thousand US dollars, while the largest decline occurred in 2019 with a drop of 32.3%.

Annual dynamics of production in Portugal in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(32.3%)	(25.1%)	26.0%	(13.9%)

Source: SHEV.io

Exports deodorants and antiperspirants from Portugal

Exports in kind, K unit

Deodorants and antiperspirants exports from Portugal rose in 2021 following a two-year drop. Exports totaled 24 469 thousand units, showing a slight gain of 2.4% compared to 2020. Over the period from 2018 to 2021, exports decreased by 38.9%, with a compound annual growth rate of -15.1%. The minimum value was recorded in 2020 at 23 906 thousand units, and the largest decline was in 2019 with a drop of 32.5%.

Annual dynamics of product's exports from Portugal in kind, 2018-2021, K unit

Parameter		2019	2020	2021	CAGR
1	Change from last year	(32.5%)	(11.5%)	2.4%	(15.1%)

Source: SHEV.io

From 2018 to 2021, the main destinations for Portugal's deodorants and antiperspirants exports in kind were Spain, Germany, and Poland. Spain accounted for 39.1% of exports, Germany for 18.7%, and Poland for 12.1%. Together, these three countries represented 70.0% of total export flows.

Structure of product's exports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Portugal in kind, 2018-2021

Source: SHEV.io

Exports in value, K $ US

Deodorants and antiperspirants shipments from Portugal increased in 2021 after a two-year decline. Export volume amounted to 27 880 thousand US dollars, up by 17.8% from 2020. Between 2018 and 2021, exports decreased by 26.3%, equating to an annualized rate of -9.7%. The minimum value was recorded in 2020 at 23 661 thousand US dollars, while the largest decline occurred in 2019 with a drop of 30.8%.

Annual dynamics of product's exports from Portugal in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(30.8%)	(9.5%)	17.8%	(9.7%)

Source: SHEV.io

In the period from 2018 to 2021, the largest buyers of deodorants and antiperspirants from Portugal in value terms were Spain, Germany, and Poland. Spain accounted for 36.5% of exports, Germany for 18.8%, and Poland for 10.9%. Combined, these three markets formed 66.2% of total exports in value terms.

Structure of product's exports in value by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Portugal in value, 2018-2021

Source: SHEV.io

Imports deodorants and antiperspirants to Portugal

Imports in kind, K unit

Deodorants and antiperspirants imports into Portugal declined for the third consecutive year in 2021. Imports stood at 17 986 thousand units, representing a small decrease of 2.9% compared to 2020. Between 2018 and 2021, imports decreased by 15.4%, which translates to an annualized decline of 5.4%.

Annual dynamics of product's imports to Portugal in kind, 2018-2021, K unit

Parameter		2019	2020	2021	CAGR
1	Change from last year	(6.0%)	(7.4%)	(2.9%)	(5.4%)

Source: SHEV.io

From 2018 to 2021, the leading sources for deodorants and antiperspirants imports in kind to Portugal were Spain, the United Kingdom, and the Netherlands. Spain accounted for 54.3% of imports, the United Kingdom for 20.0%, and the Netherlands for 8.0%. Together, these three countries jointly accounted for 82.3% of total import flows.

Structure of product's imports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Portugal in kind, 2018-2021

Source: SHEV.io

Imports in value, K $ US

Deodorants and antiperspirants import volumes into Portugal declined for the third consecutive year in 2021. Imports amounted to 24 979 thousand US dollars, indicating a slight loss of 2.9% from 2020. Over the period from 2018 to 2021, imports decreased by 13.8%, with a compound annual growth rate of -4.8%.

Annual dynamics of product's imports to Portugal in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(6.6%)	(5.0%)	(2.9%)	(4.8%)

Source: SHEV.io

In the period from 2018 to 2021, three main markets—Spain, the United Kingdom, and the Netherlands—together absorbed 82.4% of total imports in value terms of deodorants and antiperspirants to Portugal.

Structure of product's imports in value by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Portugal in value, 2018-2021

Source: SHEV.io