Deodorants and antiperspirants market in Russia

Earlier Report Observations

From 2018 to 2021, production of deodorants and antiperspirants in Russia more than doubled, reaching 535.5 million units. This growth was supported by active state procurement under laws 44-FZ and 223-FZ, which bolstered domestic demand, alongside the emergence of new market segments such as natural and hypoallergenic products. The retail landscape evolved with a significant shift toward online sales, further stimulating market activity during this period.

A sharp reversal occurred in 2022 when production fell by 37% to 335.2 million units. This decline was primarily caused by international sanctions and subsequent disruptions in the supply of imported components and packaging. Major foreign companies, including Colgate-Palmolive, halted investments and advertising in Russia, leading to a market restructuring. In response, the share of domestic producers increased, online sales channels expanded, and manufacturers introduced more packaging made from recycled materials.

The market stabilized in 2023-2024, with volumes hovering around 360 million units. Production continued to decline but at a slower pace, reflecting the ongoing impact of sanctions and logistical constraints. By 2024, the market underwent a structural shift with changes in key export and import partners, a rise in export value despite lower physical volumes, and sustained consumer interest in innovative formulas and digital sales channels. In 2025, production registered a modest increase to 281.4 million units.

Production deodorants and antiperspirants in Russia

In kind, 2018-2021, M unit

Production of deodorants and antiperspirants in Russia has increased for the third consecutive year. In 2021, Russia produced 535.5 million units, marking an 18.4% year-over-year rise. From 2018 to 2021, production grew by 93%, with a compound annual growth rate of 24.5%.

Annual dynamics of production in Russia in kind, 2018-2021, M unit

Exports deodorants and antiperspirants from Russia

Exports in kind, M unit

Cross-border shipments of deodorants and antiperspirants from Russia have risen for the third year in a row. In 2021, export volume reached 169.7 million units, a 46.1% increase compared to the previous year. Between 2018 and 2021, exports surged by 203.3%, translating to an annualized growth rate of 44.8%.

Annual dynamics of product's exports from Russia in kind, 2018-2021, M unit

The country composition of exports in kind from 2018 to 2021 was dispersed. The Netherlands accounted for 16.6% of exports in kind, Kazakhstan for 11.1%, and the United Arab Emirates for 8.9%, together making up just 36.6% of total flows. The remaining 63.4% was distributed among a wide range of other destinations.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Russia in kind, 2018-2021

Exports in value, M $ US

Exports of deodorants and antiperspirants from Russia have increased for the third consecutive year. In 2021, export value was recorded at 171.4 million US dollars, showing a 45.0% advance compared to the previous year. Over the period from 2018 to 2021, exports grew by 139.9%, with a compound annual growth rate of 33.9%.

Annual dynamics of product's exports from Russia in value, 2018-2021, M $ US

From 2018 to 2021, exports in value terms of deodorants and antiperspirants from Russia were not heavily concentrated. Belarus contributed 14.2% of exports in value terms, the Netherlands 13.0%, and Kazakhstan 9.3%, together capturing only 36.6% of total flows.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Russia in value, 2018-2021

Imports deodorants and antiperspirants to Russia

Imports in kind, M unit

After a two-year decline, Russia's imports of deodorants and antiperspirants increased in 2021. The country imported 43.6 million units, equivalent to a 3.8% year-over-year rise. Over the period from 2018 to 2021, imports decreased by 14.6%, with a compound annual growth rate of -5.1%. The lowest volume was recorded in 2020 at 42.0 million units, which saw the largest decline of 12.8%.

Annual dynamics of product's imports to Russia in kind, 2018-2021, M unit

From 2018 to 2021, Germany, Poland, and the United States accounted for the largest share of imports in kind. Germany represented 31.0% of imports in kind, Poland 22.8%, and the United States 10.9%, together comprising 64.7% of total flows.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Russia in kind, 2018-2021

Imports in value, M $ US

In 2021, Russia's imports of deodorants and antiperspirants stood at 71.4 million US dollars, up by 17.0% year-over-year. The minimum value was recorded in 2020 at 61.0 million US dollars, while the maximum was in 2019 at 76.3 million US dollars. The largest decline occurred in 2020, with a drop of 20.0%.

Annual dynamics of product's imports to Russia in value, 2018-2021, M $ US

From 2018 to 2021, three principal markets—Poland, Germany, and France—together accounted for 59.1% of total imports in value terms of deodorants and antiperspirants to Russia.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Russia in value, 2018-2021