Market research

Deodorants and antiperspirants market in Belgium

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

The Belgian deodorants and antiperspirants market opened the period at 46.8 million USD in 2018, shaped by dominant international brands and an emerging consumer shift toward natural options. This trend toward healthier personal care, including aluminum-free deodorants, contributed to market expansion the following year, reaching 50.9 million USD in 2019. A contraction to 45.0 million USD occurred in 2020.

After falling further to 39.7 million USD in 2022, the market experienced a sharp turnaround in 2023, climbing to 51.9 million USD. This surge was driven by the clean beauty wave, which heightened demand for effective, skin-safe, and eco-friendly formulations. The upward momentum continued into 2024, with the market size rising to 58.4 million USD.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In value
    1. 4.1.1.1. Production, 2018-2020, 2022-2024
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2020, 2022-2024
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Belgium
  1. 5.1.1. In value, 2018-2020, 2022-2024, K $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In value, 2018-2024, K $ US
6. Exports
1. 6.1. Exports (Direct Data)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, K unit
    1. 6.1.2.1. Annual dynamics of product's exports from Belgium in kind, 2018-2024, K unit
    2. 6.1.2.2. Dynamics of product's exports in kind from Belgium by countries, 2018-2024, K unit
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 6.1.3. Exports in value, M $ US
    1. 6.1.3.1. Annual dynamics of product's exports from Belgium in value, 2018-2024, M $ US
    2. 6.1.3.2. Dynamics of product's exports in value from Belgium by countries, 2018-2024, M $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's exports, $ US/K unit
    1. 6.1.4.1. Annual dynamics of average price of product's exports from Belgium, 2018-2024, $ US/K unit
    2. 6.1.4.2. Dynamics of average price of product's exports from Belgium by countries, 2018-2024, $ US/K unit
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, K unit
    1. 6.2.2.1. Annual dynamics of product's exports from Belgium in kind, 2018-2024, K unit
    2. 6.2.2.2. Dynamics of product's exports in kind from Belgium by countries, 2018-2024, K unit
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 6.2.3. Exports in value, M $ US
    1. 6.2.3.1. Annual dynamics of product's exports from Belgium in value, 2018-2024, M $ US
    2. 6.2.3.2. Dynamics of product's exports in value from Belgium by countries, 2018-2024, M $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's exports, $ US/K unit
    1. 6.2.4.1. Annual dynamics of average price of product's exports from Belgium, 2018-2024, $ US/K unit
    2. 6.2.4.2. Dynamics of average price of product's exports from Belgium by countries, 2018-2024, $ US/K unit
7. Imports
1. 7.1. Imports (Direct Data)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, K unit
    1. 7.1.2.1. Annual dynamics of product's imports to Belgium in kind, 2018-2024, K unit
    2. 7.1.2.2. Dynamics of product's imports in kind to Belgium by countries, 2018-2024, K unit
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 7.1.3. Imports in value, M $ US
    1. 7.1.3.1. Annual dynamics of product's imports to Belgium in value, 2018-2024, M $ US
    2. 7.1.3.2. Dynamics of product's imports in value to Belgium by countries, 2018-2024, M $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's imports, $ US/K unit
    1. 7.1.4.1. Annual dynamics of average price of product's imports to Belgium, 2018-2024, $ US/K unit
    2. 7.1.4.2. Dynamics of average price of product's imports to Belgium by countries, 2018-2024, $ US/K unit
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, K unit
    1. 7.2.2.1. Annual dynamics of product's imports to Belgium in kind, 2018-2024, K unit
    2. 7.2.2.2. Dynamics of product's imports in kind to Belgium by countries, 2018-2024, K unit
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 7.2.3. Imports in value, M $ US
    1. 7.2.3.1. Annual dynamics of product's imports to Belgium in value, 2018-2024, M $ US
    2. 7.2.3.2. Dynamics of product's imports in value to Belgium by countries, 2018-2024, M $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's imports, $ US/K unit
    1. 7.2.4.1. Annual dynamics of average price of product's imports to Belgium, 2018-2024, $ US/K unit
    2. 7.2.4.2. Dynamics of average price of product's imports to Belgium by countries, 2018-2024, $ US/K unit
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, K unit
  2. 8.1.2. In value, M $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, K unit
  2. 8.2.2. In value, M $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production deodorants and antiperspirants in Belgium

In value, 2017-2020, K $ US

In 2020, Belgium's deodorant and antiperspirant production was valued at 2,495 thousand US dollars, marking a significant year-on-year decline of 22.6%. From 2017 to 2020, production fell by 47.3%, which translates to an annualized decrease of 19.2%. The largest drop occurred in 2018, with a 33.3% reduction, while the biggest increase was in 2019, at 2.1%.

Annual dynamics of production in Belgium in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(33.3%)	2.1%	(22.6%)	(19.2%)

Source: SHEV.io

Exports deodorants and antiperspirants from Belgium

Exports in kind, K unit

In 2020, Belgium exported 20,202 thousand units of deodorants and antiperspirants, a 5.7% increase from the previous year. Between 2017 and 2020, exports decreased by 25.7%, averaging an annual decline of 9.4%. The lowest volume was recorded in 2019 at 19,108 thousand units, and the highest in 2018 at 29,856 thousand units. The largest decline happened in 2019, with a 36.0% drop, while the biggest increase was in 2018, at 9.8%.

Annual dynamics of product's exports from Belgium in kind, 2017-2020, K unit

Parameter		2018	2019	2020	CAGR
1	Change from last year	9.8%	(36.0%)	5.7%	(9.4%)

Source: SHEV.io

From 2017 to 2020, the Netherlands, Poland, and France were the primary markets for Belgium's deodorant and antiperspirant exports in kind. The Netherlands accounted for 22.4% of exports, Poland for 21.1%, and France for 13.7%. Together, these three countries represented 57.1% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Belgium in kind, 2017-2020

Source: SHEV.io

Exports in value, K $ US

Belgium's deodorant and antiperspirant export volumes declined for the third consecutive year. In 2020, exports totaled 36,127 thousand US dollars, reflecting a slight decrease of 2.9% compared to 2019. Over the 2017-2020 period, exports fell by 22.6%, with a compound annual growth rate (CAGR) of -8.2%.

Annual dynamics of product's exports from Belgium in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(4.4%)	(16.7%)	(2.9%)	(8.2%)

Source: SHEV.io

During 2017-2020, Belgium's deodorant and antiperspirant exports in value terms were relatively evenly distributed. The Netherlands contributed 23.0% of export value, Poland 12.0%, and France 10.6%. Combined, these three countries accounted for 45.6% of total export flows.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Belgium in value, 2017-2020

Source: SHEV.io

Imports deodorants and antiperspirants to Belgium

Imports in kind, K unit

In 2020, Belgium imported 73,559 thousand units of deodorants and antiperspirants, a 4.7% increase from the previous year. From 2017 to 2020, imports rose by 18%, with a CAGR of 5.7%. The largest decline occurred in 2019, with a 1.9% drop, while the biggest increase was in 2018, at 14.9%.

Annual dynamics of product's imports to Belgium in kind, 2017-2020, K unit

Parameter		2018	2019	2020	CAGR
1	Change from last year	14.9%	(1.9%)	4.7%	5.7%

Source: SHEV.io

From 2017 to 2020, the Netherlands, the United Kingdom, and Poland were the main suppliers of deodorants and antiperspirants to Belgium in kind. The Netherlands provided 46.5% of imports, the United Kingdom 22.7%, and Poland 11.3%. Together, these three countries made up 80.5% of total import volumes.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Belgium in kind, 2017-2020

Source: SHEV.io

Imports in value, K $ US

Belgium's deodorant and antiperspirant import volumes declined for the second year in a row. In 2020, imports amounted to 78,629 thousand US dollars, a 7.3% decrease from the prior year. Over the 2017-2020 period, imports fell by 6.5%, with a CAGR of -2.2%. The highest value was recorded in 2018 at 88,309 thousand US dollars, and the largest increase occurred that same year, at 5.0%.

Annual dynamics of product's imports to Belgium in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	5.0%	(3.9%)	(7.3%)	(2.2%)

Source: SHEV.io

Between 2017 and 2020, the Netherlands, the United Kingdom, and France were the leading sources for Belgium's deodorant and antiperspirant imports in value terms. The Netherlands accounted for 46.5% of import value, the United Kingdom for 26.6%, and France for 8.8%. Collectively, these three countries represented 81.9% of total import flows.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Belgium in value, 2017-2020

Source: SHEV.io