Perfumes and toilet waters market in Russia

Earlier Report Observations

The market volume for perfumes and toilet waters in Russia showed considerable variation from 2018 to 2024. Starting at 6 969 thousand liters in 2018, it declined to 5 655 thousand liters by 2020, then entered a recovery phase, reaching 5 965 thousand liters in 2022 and surging to 7 985 thousand liters in 2023. In 2024, the market contracted again to 7 142 thousand liters.

Regulatory interventions played a central role in shaping these movements. The introduction of mandatory product labeling in October 2020, backed by administrative and criminal penalties, initially disrupted supply chains and contributed to the market's decline. From 2022 onward, protective import duties on perfumes from unfriendly countries redirected trade flows and encouraged domestic manufacturing. This policy shift supported a rise in local production, which helped expand market volume despite concurrent price increases of 10–14% annually.

The market's structure remained fragmented, with the top ten players holding only 23% of sales. Ongoing adjustments to labeling rules—such as the inclusion of imported sets in 2022 and the removal of the “kit” designation—along with steadily rising consumer prices, influenced both supply-side dynamics and demand patterns throughout the period.

Production perfumes and toilet waters in Russia

In kind, 2018-2021, K l

In 2021, Russia produced 3 104 thousand liters of perfumes and toilet waters, marking a 26.1% decline compared to the previous year. Over the period from 2018 to 2021, production decreased by 25%, with a compound annual growth rate of 9.1%. The highest production level was recorded in 2020 at 4 202 thousand liters, which also saw the largest increase of 15.2%.

Annual dynamics of production in Russia in kind, 2018-2021, K l

Exports perfumes and toilet waters from Russia

Exports in kind, K l

In 2021, Russia's cross-border shipments of perfumes and toilet waters amounted to 1 515 thousand liters, showing a gradual reduction of 9.3% from the previous year. From 2018 to 2021, exports increased by 14.6%, with a compound annual growth rate of 4.6%. The lowest export volume was in 2019 at 1 317 thousand liters, while the peak occurred in 2020 at 1 670 thousand liters, which also experienced the largest increase of 26.8%.

Annual dynamics of product's exports from Russia in kind, 2018-2021, K l

Between 2018 and 2021, Kazakhstan, Ukraine, and Belarus were the main destinations for Russia's perfumes and toilet waters exports in kind. Kazakhstan accounted for 26.7% of exports, Ukraine for 24.5%, and Belarus for 23.2%, together representing 74.4% of total exports in kind.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Russia in kind, 2018-2021

Exports in value, M $ US

Perfumes and toilet waters deliveries from Russia declined for the second consecutive year in 2021, with exports totaling 80.7 million US dollars, a 12.1% decrease from the previous year. From 2018 to 2021, exports increased by 12.4%, with a compound annual growth rate of 4.0%. The highest value was recorded in 2019 at 106.2 million US dollars, which also saw the largest increase of 47.9%. In contrast, 2020 experienced the largest decline of 13.5%.

Annual dynamics of product's exports from Russia in value, 2018-2021, M $ US

From 2018 to 2021, Kazakhstan, Ukraine, and Belarus were among the largest buyers of perfumes and toilet waters from Russia in value terms. Kazakhstan represented 17.2% of exports, Ukraine 15.0%, and Belarus 14.5%. However, even combined, they accounted for just 46.7% of total exports in value terms, indicating a broadly diversified partner base.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Russia in value, 2018-2021

Imports perfumes and toilet waters to Russia

Imports in kind, K l

In 2021, Russia's cross-border shipments of perfumes and toilet waters stood at 4 092 thousand liters, reflecting a 26.0% rise from 2020. The minimum import volume was recorded in 2020 at 3 249 thousand liters, while the maximum was in 2019 at 4 415 thousand liters. The largest decline occurred in 2020, dropping by 26.4%.

Annual dynamics of product's imports to Russia in kind, 2018-2021, K l

Over the period from 2018 to 2021, France, Poland, and Spain emerged as the main markets for Russia's imports of perfumes and toilet waters in kind. France accounted for 38.2% of imports, Poland for 14.5%, and Spain for 12.7%, together representing 65.4% of total import flows.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Russia in kind, 2018-2021

Imports in value, M $ US

In 2021, Russia's imports of perfumes and toilet waters totaled 549.1 million US dollars, showing a sharp rise of 56.4% year-over-year. From 2018 to 2021, imports increased by 3.7%, with a compound annual growth rate of 1.2%. The lowest value was in 2020 at 351.0 million US dollars, while the peak was in 2019 at 563.3 million US dollars. The largest decline occurred in 2020, falling by 37.7%.

Annual dynamics of product's imports to Russia in value, 2018-2021, M $ US

Between 2018 and 2021, France, Italy, and Spain remained the principal suppliers of perfumes and toilet waters to Russia in value terms. France accounted for 54.7% of imports, Italy for 12.3%, and Spain for 8.8%, jointly representing 75.9% of total imports in value terms.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Russia in value, 2018-2021