Market research

Deodorants and antiperspirants market in Greece

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

The market size for deodorants and antiperspirants in Greece declined from 22.8 million USD in 2018 to 19.5 million USD in 2020, before entering a sustained recovery that lifted it to 22.7 million USD by 2024.

Throughout the period, Greek consumers consistently shifted their preferences toward natural formulations, seeking products free from aluminum salts and parabens due to health and skin sensitivity concerns. This growing demand for vegan-friendly and safer options supported the market's value growth during the recovery phase, as such products often command higher price points.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In value
    1. 4.1.1.1. Production, 2018-2024
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2024
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Greece
  1. 5.1.1. In value, 2018-2024, K $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In value, 2018-2024, K $ US
6. Imports
1. 6.1. Imports (Direct Data)
  1. 6.1.1. Imports - Total information
  2. 6.1.2. Imports in kind, K unit
    1. 6.1.2.1. Annual dynamics of product's imports to Greece in kind, 2018-2024, K unit
    2. 6.1.2.2. Dynamics of product's imports in kind to Greece by countries, 2018-2024, K unit
    3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.1.3. Imports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's imports to Greece in value, 2018-2024, K $ US
    2. 6.1.3.2. Dynamics of product's imports in value to Greece by countries, 2018-2024, K $ US
    3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's imports, $ US/K unit
    1. 6.1.4.1. Annual dynamics of average price of product's imports to Greece, 2018-2024, $ US/K unit
    2. 6.1.4.2. Dynamics of average price of product's imports to Greece by countries, 2018-2024, $ US/K unit
2. 6.2. Imports (Mirror Data)
  1. 6.2.1. Imports - Total information
  2. 6.2.2. Imports in kind, K unit
    1. 6.2.2.1. Annual dynamics of product's imports to Greece in kind, 2018-2024, K unit
    2. 6.2.2.2. Dynamics of product's imports in kind to Greece by countries, 2018-2024, K unit
    3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.2.3. Imports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's imports to Greece in value, 2018-2024, K $ US
    2. 6.2.3.2. Dynamics of product's imports in value to Greece by countries, 2018-2024, K $ US
    3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's imports, $ US/K unit
    1. 6.2.4.1. Annual dynamics of average price of product's imports to Greece, 2018-2024, $ US/K unit
    2. 6.2.4.2. Dynamics of average price of product's imports to Greece by countries, 2018-2024, $ US/K unit
7. Exports
1. 7.1. Exports (Direct Data)
  1. 7.1.1. Exports - Total information
  2. 7.1.2. Exports in kind, K unit
    1. 7.1.2.1. Annual dynamics of product's exports from Greece in kind, 2018-2024, K unit
    2. 7.1.2.2. Dynamics of product's exports in kind from Greece by countries, 2018-2024, K unit
    3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.1.3. Exports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's exports from Greece in value, 2018-2024, K $ US
    2. 7.1.3.2. Dynamics of product's exports in value from Greece by countries, 2018-2024, K $ US
    3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's exports, $ US/K unit
    1. 7.1.4.1. Annual dynamics of average price of product's exports from Greece, 2018-2024, $ US/K unit
    2. 7.1.4.2. Dynamics of average price of product's exports from Greece by countries, 2018-2024, $ US/K unit
2. 7.2. Exports (Mirror Data)
  1. 7.2.1. Exports - Total information
  2. 7.2.2. Exports in kind, K unit
    1. 7.2.2.1. Annual dynamics of product's exports from Greece in kind, 2018-2024, K unit
    2. 7.2.2.2. Dynamics of product's exports in kind from Greece by countries, 2018-2024, K unit
    3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.2.3. Exports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's exports from Greece in value, 2018-2024, K $ US
    2. 7.2.3.2. Dynamics of product's exports in value from Greece by countries, 2018-2024, K $ US
    3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's exports, $ US/K unit
    1. 7.2.4.1. Annual dynamics of average price of product's exports from Greece, 2018-2024, $ US/K unit
    2. 7.2.4.2. Dynamics of average price of product's exports from Greece by countries, 2018-2024, $ US/K unit
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, K unit
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, K unit
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production deodorants and antiperspirants in Greece

In value, 2017-2020, K $ US

Greece's deodorants and antiperspirants production has increased for the second consecutive year. In 2020, output was valued at 10 709 K $ US, marking a solid 10.7% rise compared to 2019. The minimum value was recorded in 2018 at 8 867 K $ US, with the largest decline of 1.7% occurring that same year. Over the period from 2017 to 2020, production grew by 18.7%, which translates to an annualized rate of 5.9%.

Annual dynamics of production in Greece in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(1.7%)	9.1%	10.7%	5.9%

Source: SHEV.io

Exports deodorants and antiperspirants from Greece

Exports in kind, K unit

Greece's deodorants and antiperspirants export volume has risen for the second year in a row. In 2020, export volume reached 7 906 K units, showing a steep increase of 47.0% compared to the previous year. The minimum value was recorded in 2018 at 3 982 K units, with the largest decline of 7.2% occurring that year. From 2017 to 2020, exports increased by 84.3%, corresponding to a compound annual growth rate of 22.6%.

Annual dynamics of product's exports from Greece in kind, 2017-2020, K unit

Parameter		2018	2019	2020	CAGR
1	Change from last year	(7.2%)	35.1%	47.0%	22.6%

Source: SHEV.io

Between 2017 and 2020, Cyprus, Israel, and Poland were the top contributors to Greece's deodorants and antiperspirants exports in kind. Cyprus accounted for 22.8% of exports, Israel for 18.5%, and Poland for 12.9%. Together, these three countries represented 54.1% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Greece in kind, 2017-2020

Source: SHEV.io

Exports in value, K $ US

Greece's deodorants and antiperspirants export volume has increased for the second consecutive year. In 2020, exports amounted to 10 457 K $ US, reflecting a gain of 13.3% from the previous year. The minimum value was recorded in 2018 at 6 379 K $ US, with the largest decline of 10.9% occurring that year. The largest increase was recorded in 2019 at 44.7%. Over the period from 2017 to 2020, exports grew by 46.1%, equating to an annualized rate of 13.5%.

Annual dynamics of product's exports from Greece in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(10.9%)	44.7%	13.3%	13.5%

Source: SHEV.io

From 2017 to 2020, Cyprus, Poland, and Israel were the main markets for Greece's deodorants and antiperspirants exports in value terms. Cyprus accounted for 26.5% of exports, Poland for 16.5%, and Israel for 11.6%. Collectively, these three countries made up 54.6% of total export flows.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Greece in value, 2017-2020

Source: SHEV.io

Imports deodorants and antiperspirants to Greece

Imports in kind, K unit

After two years of growth, foreign deodorants and antiperspirants supplies to Greece declined. In 2020, import volume totaled 18 494 K units, showing little change compared to 2019. The maximum value was recorded in 2019 at 18 593 K units, with the largest increase of 26.6% occurring that year. Between 2017 and 2020, imports increased by 27.9%, which corresponds to an annualized rate of 8.5%.

Annual dynamics of product's imports to Greece in kind, 2017-2020, K unit

Parameter		2018	2019	2020	CAGR
1	Change from last year	1.6%	26.6%	(0.5%)	8.5%

Source: SHEV.io

Throughout 2017 to 2020, the United Kingdom, Germany, and Czechia consistently led in Greece's deodorants and antiperspirants imports in kind. The United Kingdom accounted for 23.3% of imports, Germany for 21.2%, and Czechia for 19.6%. Together, these three countries represented 64.1% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Greece in kind, 2017-2020

Source: SHEV.io

Imports in value, K $ US

Following a two-year rise, cross-border shipments of deodorants and antiperspirants to Greece declined. In 2020, imports amounted to 19 252 K $ US, down by 10.8% year-on-year. The maximum value was recorded in 2019 at 21 593 K $ US, with the largest increase of 12.2% occurring in 2018. Over the period from 2017 to 2020, imports increased by 6.2%, equating to an annualized rate of 2.0%.

Annual dynamics of product's imports to Greece in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	12.2%	6.2%	(10.8%)	2.0%

Source: SHEV.io

From 2017 to 2020, the United Kingdom, Germany, and Czechia remained the key directions for Greece's deodorants and antiperspirants imports in value terms. The United Kingdom accounted for 25.3% of imports, Germany for 20.0%, and Czechia for 19.5%. Collectively, these three countries took 64.9% of total import flows.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Greece in value, 2017-2020

Source: SHEV.io