Beer market in Austria

Earlier Report Observations

In 2018 and 2019, the Austrian beer market volume grew, reaching 843 million liters in 2019. This expansion was supported by the launch of new products like the Stibitzer cider, which broadened the market's appeal, alongside increasing consumer interest in non-alcoholic and craft beer varieties.

The COVID-19 pandemic in 2020 sharply reduced the market volume to 734 million liters due to the closure of restaurants and bars, a key sales channel. Recovery began in the following years: by 2022, volume had risen to 777 million liters, driven by the sustained trend toward alcohol moderation and strong growth in non-alcoholic beer. In 2023, the market reached 803 million liters as producers introduced innovations such as beers fortified with vitamins and minerals.

In 2024, the market volume decreased to 777 million liters.

Production beer in Austria

In value, 2017-2020, M $ US

Austrian beer production declined for the second consecutive year. In 2020, output was valued at 907 million US dollars, marking a significant 12.4% decrease compared to 2019. Over the period from 2017 to 2020, production fell by 11.9%, with a compound annual growth rate of 4.1%. The highest value was recorded in 2018 at 1,051 million US dollars, which also saw the largest increase of 2.1%.

Annual dynamics of production in Austria in value, 2017-2020, M $ US

In kind, 2017-2020, M l

In 2020, Austria produced 762.5 million liters of beer, down 12.5% from 2019. From 2017 to 2020, production decreased by 17.4%, with a compound annual growth rate of 6.2%. The largest increase occurred in 2019, with a rise of 4.0%.

Annual dynamics of production in Austria in kind, 2017-2020, M l

Exports beer from Austria

Exports in kind, M l

Austria's beer exports fell for the second year in a row. In 2020, the country exported 96.0 million liters of beer, a 17.2% drop from the previous year. Between 2017 and 2020, exports declined by 21.8%, with a compound annual growth rate of 7.9%. The peak was in 2018 at 135.0 million liters, which also experienced the largest increase of 9.9%.

Annual dynamics of product's exports from Austria in kind, 2017-2020, M l

From 2017 to 2020, Italy, Slovenia, and Germany were the top buyers of Austrian beer by volume. Italy accounted for 22.5% of exports, Slovenia for 21.0%, and Germany for 15.1%, combining for 58.6% of total export volumes.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Austria in kind, 2017-2020

Exports in value, M $ US

Austria's beer export revenues declined for the second consecutive year. In 2020, exports totaled 73.6 million US dollars, showing a substantial 18.8% decrease year-over-year. Over the 2017-2020 period, export values fell by 24.1%, with a compound annual growth rate of 8.8%. The highest value was recorded in 2018 at 104.5 million US dollars, which also saw the largest increase of 7.8%.

Annual dynamics of product's exports from Austria in value, 2017-2020, M $ US

During 2017-2020, Italy, Germany, and Slovenia were the key partners for Austrian beer exports by value. Italy represented 26.6% of export value, Germany 15.5%, and Slovenia 13.8%, together making up 55.9% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Austria in value, 2017-2020

Imports beer to Austria

Imports in kind, M l

Austria's beer imports declined for the second consecutive year. In 2020, imports reached 67.2 million liters, a notable 22.8% decrease compared to 2019. Between 2017 and 2020, imports fell by 8.3%, with an annualized rate of 2.8%. The maximum volume was in 2018 at 90.8 million liters, which also recorded the largest increase of 23.9%.

Annual dynamics of product's imports to Austria in kind, 2017-2020, M l

From 2017 to 2020, Germany, Czechia, and Mexico were the largest contributors to Austria's beer imports by volume. Germany accounted for 56.6% of imports, Czechia for 14.2%, and Mexico for 10.6%, jointly representing 81.3% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Austria in kind, 2017-2020

Imports in value, M $ US

After two years of growth, Austria's beer import volumes declined. In 2020, imports amounted to 66.6 million US dollars, a sharp 31.7% contraction from the previous year. Between 2017 and 2020, import values decreased by 15.9%, with an annualized rate of 5.6%. The peak value was in 2019 at 97.4 million US dollars, while the largest increase occurred in 2018 at 21.6%.

Annual dynamics of product's imports to Austria in value, 2017-2020, M $ US

In the period from 2017 to 2020, Germany, Mexico, and Czechia were the main sources for Austria's beer imports by value. Germany made up 54.1% of import value, Mexico 15.0%, and Czechia 9.5%, together accounting for 78.5% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Austria in value, 2017-2020