Wine and wine products market in Austria

Earlier Report Observations

The Austrian wine market began the period with a strong volume of 288 thousand tonnes in 2018, supported by a large harvest that year. However, the market contracted to 219 thousand tonnes in 2019 as export shipments grew and production returned to average levels. The COVID-19 pandemic in 2020 drastically reduced sales to the hospitality sector, but a 17% surge in home consumption and a 16% rise in retail sales kept the overall market volume stable at around 215 thousand tonnes.

Market volume recovered to 217 thousand tonnes in 2021, driven by a high-quality vintage and a 64% expansion in wine delivery services as online sales channels matured. In 2022, volume further increased to 233 thousand tonnes, aided by a new export record and the return of major trade events like VieVinum, which boosted international demand for Austrian wines.

In 2023, the market volume fell sharply to 173 thousand tonnes, while the value declined to 720 million USD.

Production wine and wine products in Austria

In kind, 2017-2020, K t

From 2017 to 2020, Austria ranked as the 18th largest producer of wine and wine products globally.

Top producers of wine and wine products, 2017-2020

World map of production of wine and wine products, 2017-2020

In 2020, Austria produced 239.8 K t of wine and wine products, marking a moderate increase of 3.2% compared to the previous year. Over the 2017-2020 period, production declined by 3.5%, with an average annual decrease of 1.2%. The lowest production level was recorded in 2019 at 232.4 K t, while the peak occurred in 2018 with 275.3 K t. The most significant drop was in 2019, falling by 15.6%, whereas the largest gain was in 2018, rising by 10.8%.

Annual dynamics of production in Austria in kind, 2017-2020, K t

In value, 2017-2020, M $ US

In 2020, the value of wine and wine products output in Austria reached 707 M $ US, up 1.9% from the year before. From 2017 to 2020, production value fell by 17.8%, translating to an average annual decline of 6.3%. The minimum value was 694 M $ US in 2019, and the maximum was 1 028 M $ US in 2018. The steepest decrease was in 2019, down 32.5%, while the biggest increase was in 2018, up 19.5%.

Annual dynamics of production in Austria in value, 2017-2020, M $ US

Exports wine and wine products from Austria

Exports in kind, K t

Austria's exports of wine and wine products have grown for the third year in a row. In 2020, export volumes stood at 141.7 K t, showing a 10.1% rise over the previous year. Between 2017 and 2020, exports surged by 51.8%, with an average annual growth rate of 14.9%.

Annual dynamics of product's exports from Austria in kind, 2017-2020, K t

From 2017 to 2020, Germany, the United States, and the Netherlands were the top destinations for Austria's wine and wine product exports by volume. Germany accounted for 60.5% of exports, the United States for 7.5%, and the Netherlands for 4.8%, together making up 72.8% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Austria in kind, 2017-2020

Exports in value, M $ US

Austria's cross-border shipments of wine and wine products have increased for three consecutive years. In 2020, exports were valued at 417.9 M $ US, reflecting a moderate 8.8% gain compared to the prior year. Over the 2017-2020 span, export value grew by 29.3%, averaging 8.9% per year.

Annual dynamics of product's exports from Austria in value, 2017-2020, M $ US

Between 2017 and 2020, Germany, the Netherlands, and Switzerland remained the leading buyers of Austrian wine and wine products by value. Germany represented 50.3% of exports, the Netherlands 8.5%, and Switzerland 8.1%, collectively forming 66.9% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Austria in value, 2017-2020

Imports wine and wine products to Austria

Imports in kind, K t

Austria's imports of wine and wine products have risen for the second year in a row. In 2020, import volumes totaled 116.8 K t, indicating a slight uptick of 1.1% from the previous year. From 2017 to 2020, imports decreased by 4.7%, equivalent to an annualized rate of 1.6%. The lowest import level was in 2018 at 110.9 K t, with the largest decline that year of 9.5%, while the biggest increase was in 2019, up 4.2%.

Annual dynamics of product's imports to Austria in kind, 2017-2020, K t

From 2017 to 2020, Italy, Germany, and France were the main suppliers of wine and wine products to Austria by volume. Italy contributed 45.5% of imports, Germany 20.9%, and France 6.1%, together accounting for 72.6% of total import volumes.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Austria in kind, 2017-2020

Imports in value, M $ US

Following two years of growth, Austria's imports of wine and wine products declined. In 2020, imports were approximately 429.8 M $ US, down 5.8% from 2019. Over the 2017-2020 period, imports increased by 2.9%, with an average annual rise of 1.0%. The highest value was recorded in 2019 at 456.4 M $ US, and the largest increase was in 2018, up 8.9%.

Annual dynamics of product's imports to Austria in value, 2017-2020, M $ US

Between 2017 and 2020, Italy, France, and Germany led as the top suppliers of wine and wine products to Austria by value. Italy made up 32.9% of imports, France 19.8%, and Germany 15.7%, with their combined share reaching 68.4% of total import value.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Austria in value, 2017-2020