Non-alcoholic beer market in Austria

Earlier Report Observations

The Austrian non-alcoholic beer market volume grew from 28 173 thousand liters in 2018 to 30 180 thousand liters in 2019, driven by increasing consumer demand for healthier options and technological advances that improved the taste of alcohol-free beer, leading breweries to focus more on this segment as overall beer consumption declined.

Market volume then contracted sharply to 16 957 thousand liters in 2020 and further to 15 480 thousand liters by 2022. By 2023, volume stabilized around 15 455 thousand liters while market value jumped 22% to $23.2 million, reflecting a long-term sales doubling since 2012 and premiumization efforts like Schloss Eggenberg's specialized fermentation processes for high-quality alcohol-free beer.

In 2024, production of non-alcoholic beer reached 33 127 thousand liters, but domestic market volume fell to 13 131 thousand liters as exports surged to 25 340 thousand liters, supported by breweries' expanded international activities. A new mandatory reuse quota for beverage packaging also took effect, influencing packaging choices and market dynamics.

Production non-alcoholic beer in Austria

In value, 2017-2020, K $ US

After two consecutive years of growth, non-alcoholic beer production in Austria experienced a decline. In 2020, the output was valued at 25 317 K $ US, marking a 31.5% decrease compared to the previous year. Over the period from 2017 to 2020, production fell by 9.6%, with a compound annual growth rate (CAGR) of -3.3%. The highest value was recorded in 2019 at 36 940 K $ US, while the largest increase occurred in 2018 with a 16.3% rise.

Annual dynamics of production in Austria in value, 2017-2020, K $ US

In kind, 2017-2020, K l

Following two years of expansion, non-alcoholic beer production in Austria saw a contraction. In 2020, Austria produced 28 443 K liters of non-alcoholic beer, representing a significant 32.7% drop from 2019. From 2017 to 2020, production decreased by 8.9%, with a compound annual growth rate (CAGR) of -3.1%. The peak was in 2019 with 42 282 K liters, and the largest increase was also in 2019 at 27.7%.

Annual dynamics of production in Austria in kind, 2017-2020, K l

Exports non-alcoholic beer from Austria

Exports in kind, K l

The market exhibited volatility during the observed period. From 2017 to 2019, exports fluctuated with a peak-to-trough amplitude of three times. In 2020, Austria exported 15 859 K liters of non-alcoholic beer, down by 1.9% from the previous year. The maximum value was recorded in 2019 at 16 164 K liters, and the largest increase occurred in 2019 with an 82.4% rise.

Annual dynamics of product's exports from Austria in kind, 2017-2020, K l

From 2017 to 2020, Germany, Italy, and Hungary played notable but not dominant roles as buyers of non-alcoholic beer from Austria. Germany accounted for 18.8% of exports in kind, Italy for 18.4%, and Hungary for 10.8%. Together, their combined share reached 48.0% of total exports in kind.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Austria in kind, 2017-2020

Exports in value, K $ US

Market performance showed noticeable fluctuations over the period. Exports reached their lowest point in 2017 and peaked in 2019, with a 2.9-fold difference between these years. In 2020, non-alcoholic beer deliveries from Austria amounted to 8 189 K $ US, reflecting a gradual decrease of 3.2% compared to the previous year. The maximum value was in 2019 at 8 459 K $ US, and the largest increase was in 2018 with an 85.9% rise.

Annual dynamics of product's exports from Austria in value, 2017-2020, K $ US

From 2017 to 2020, exports of non-alcoholic beer from Austria in value terms were not heavily concentrated on a few key markets. Germany held a 22.2% share of exports in value terms, Romania 10.8%, and Italy 10.8%. Collectively, these three countries accounted for 43.7% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Austria in value, 2017-2020

Imports non-alcoholic beer to Austria

Imports in kind, K l

Austria's volume of non-alcoholic beer imports increased for the second consecutive year. In 2020, imports amounted to 4 373 K liters, up by 7.6% year-over-year. However, between 2017 and 2020, imports decreased by 7.3%, equating to an annualized rate of -2.5%. The lowest value was recorded in 2018 at 3 933 K liters, and the largest decline occurred in 2018 with a 16.6% drop.

Annual dynamics of product's imports to Austria in kind, 2017-2020, K l

From 2017 to 2020, Germany effectively concentrated imports in kind of non-alcoholic beer to Austria, accounting for 92.1% of total flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Austria in kind, 2017-2020

Imports in value, K $ US

In 2020, Austria imported a total of 3 129 K $ US of non-alcoholic beer, amounting to a sharp decline of 27.5% compared to the previous year. Between 2017 and 2020, imports decreased by 30.6%, equating to an annualized rate of -11.5%. The largest increase was recorded in 2019 with a 4.1% rise.

Annual dynamics of product's imports to Austria in value, 2017-2020, K $ US

From 2017 to 2020, Germany clearly dominated as a supplier of non-alcoholic beer to Austria, taking 90.2% of total imports in value terms.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Austria in value, 2017-2020