Market research

Tomato juice market in Estonia

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

The Estonian tomato juice market grew from 2.8 million liters in 2018 to a peak of 2.9 million liters in 2020, driven by increasing health consciousness among consumers. The COVID-19 pandemic in 2020 further boosted demand for healthy at-home beverages, supporting market volume.

In 2021, new health-oriented producers entered the market, offering organic and premium variants, while established players invested in production upgrades. Market volume, however, declined to 2.7 million liters that year. Geopolitical tensions related to the Russia-Ukraine conflict in 2022 disrupted supply chains and raised raw material costs, contributing to a further market decline to 2.5 million liters.

Market volume continued to contract to 2.2 million liters in 2023 before stabilizing at 2.3 million liters in 2024. In value terms, the market expanded after 2022, reflecting higher prices and a shift toward premium products.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2024
    2. 4.1.1.2. Imports, 2018-2025
    3. 4.1.1.3. Exports, 2018-2025
    4. 4.1.1.4. Market size, 2018-2024
  2. 4.1.2. In value
    1. 4.1.2.1. Production, 2018-2024
    2. 4.1.2.2. Imports, 2018-2025
    3. 4.1.2.3. Exports, 2018-2025
    4. 4.1.2.4. Market size, 2018-2024
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Estonia
  1. 5.1.1. In kind, 2018-2024, K l
  2. 5.1.2. In value, 2018-2024, K $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In kind, 2018-2024, K l
  2. 5.2.2. In value, 2018-2024, K $ US
3. 5.3. Global production by Country, 2018-2023
  1. 5.3.1. Global Production by Country in kind
    1. 5.3.1.1. Annual dynamics of production by country in kind, 2018-2023, M l
    2. 5.3.1.2. Structure of production by countries in kind, 2018-2023
    3. 5.3.1.3. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Exports
1. 6.1. Exports (Direct Data)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, K l
    1. 6.1.2.1. Annual dynamics of product's exports from Estonia in kind, 2018-2025, K l
    2. 6.1.2.2. Dynamics of product's exports in kind from Estonia by countries, 2018-2025, K l
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.1.3. Exports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's exports from Estonia in value, 2018-2025, K $ US
    2. 6.1.3.2. Dynamics of product's exports in value from Estonia by countries, 2018-2025, K $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.1.4. Average price of product's exports, $ US/K l
    1. 6.1.4.1. Annual dynamics of average price of product's exports from Estonia, 2018-2025, $ US/K l
    2. 6.1.4.2. Dynamics of average price of product's exports from Estonia by countries, 2018-2025, $ US/K l
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, K l
    1. 6.2.2.1. Annual dynamics of product's exports from Estonia in kind, 2018-2025, K l
    2. 6.2.2.2. Dynamics of product's exports in kind from Estonia by countries, 2018-2025, K l
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.2.3. Exports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's exports from Estonia in value, 2018-2025, K $ US
    2. 6.2.3.2. Dynamics of product's exports in value from Estonia by countries, 2018-2025, K $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.2.4. Average price of product's exports, $ US/K l
    1. 6.2.4.1. Annual dynamics of average price of product's exports from Estonia, 2018-2025, $ US/K l
    2. 6.2.4.2. Dynamics of average price of product's exports from Estonia by countries, 2018-2025, $ US/K l
7. Imports
1. 7.1. Imports (Direct Data)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, K l
    1. 7.1.2.1. Annual dynamics of product's imports to Estonia in kind, 2018-2025, K l
    2. 7.1.2.2. Dynamics of product's imports in kind to Estonia by countries, 2018-2025, K l
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.1.3. Imports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's imports to Estonia in value, 2018-2025, K $ US
    2. 7.1.3.2. Dynamics of product's imports in value to Estonia by countries, 2018-2025, K $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.1.4. Average price of product's imports, $ US/K l
    1. 7.1.4.1. Annual dynamics of average price of product's imports to Estonia, 2018-2025, $ US/K l
    2. 7.1.4.2. Dynamics of average price of product's imports to Estonia by countries, 2018-2025, $ US/K l
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, K l
    1. 7.2.2.1. Annual dynamics of product's imports to Estonia in kind, 2018-2025, K l
    2. 7.2.2.2. Dynamics of product's imports in kind to Estonia by countries, 2018-2025, K l
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.2.3. Imports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's imports to Estonia in value, 2018-2025, K $ US
    2. 7.2.3.2. Dynamics of product's imports in value to Estonia by countries, 2018-2025, K $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.2.4. Average price of product's imports, $ US/K l
    1. 7.2.4.1. Annual dynamics of average price of product's imports to Estonia, 2018-2025, $ US/K l
    2. 7.2.4.2. Dynamics of average price of product's imports to Estonia by countries, 2018-2025, $ US/K l
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, K l
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, K l
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2025
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production tomato juice in Estonia

In value, 2018-2021, K $ US

In 2021, Estonia's tomato juice production was valued at 976 thousand US dollars, representing a sharp decline of 25.5% compared to the previous year. Over the period from 2018 to 2021, production decreased by 31.9%, with an average annual decline of 12.0%. The only increase during this period occurred in 2020, when production rose by 0.5%.

Annual dynamics of production in Estonia in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(9.1%)	0.5%	(25.5%)	(12.0%)

Source: SHEV.io

In kind, 2018-2021, K l

From 2018 to 2021, Estonia ranked as the 29th largest producer of tomato juice globally.

Top producers of tomato juice, 2018-2021

Source: SHEV.io

World map of production of tomato juice, 2018-2021

Source: SHEV.io

Estonia's tomato juice production declined for the third consecutive year. In 2021, the country produced 1,673 thousand liters of tomato juice, marking a significant drop of 29.4% from the previous year. Over the 2018-2021 period, production fell by 36.8%, with an average annual decrease of 14.2%.

Annual dynamics of production in Estonia in kind, 2018-2021, K l

Parameter		2019	2020	2021	CAGR
1	Change from last year	(6.6%)	(4.2%)	(29.4%)	(14.2%)

Source: SHEV.io

Exports tomato juice from Estonia

Exports in kind, K l

In 2021, Estonia's exports of tomato juice amounted to 463 thousand liters, showing a modest decline of 10.0% year-over-year. Between 2018 and 2021, exports decreased by 34.8%, with an average annual reduction of 13.3%. The largest decline was recorded in 2019 at 31.5%, while the largest increase occurred in 2020 with a 5.8% rise.

Annual dynamics of product's exports from Estonia in kind, 2018-2021, K l

Parameter		2019	2020	2021	CAGR
1	Change from last year	(31.5%)	5.8%	(10.0%)	(13.3%)

Source: SHEV.io

From 2018 to 2021, Latvia remained the dominant export partner for Estonia's tomato juice in volume terms, accounting for 85.9% of total flows, with other markets making up the remainder.

Structure of product's exports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Estonia in kind, 2018-2021

Source: SHEV.io

Exports in value, K $ US

In 2021, Estonia's tomato juice exports were valued at 207.4 thousand US dollars, showing minimal change compared to the previous year. Over the 2018-2021 period, exports decreased by 30.7%, with an average annual decline of 11.5%. The lowest value was recorded in 2019 at 197.8 thousand US dollars, which also saw the largest decline of 33.9%. In contrast, the largest increase occurred in 2020 with a 4.9% rise.

Annual dynamics of product's exports from Estonia in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(33.9%)	4.9%	(0.1%)	(11.5%)

Source: SHEV.io

Between 2018 and 2021, Latvia played a leading role in Estonia's tomato juice exports in value terms, holding a 79.8% share of total flows, while the remainder was distributed among other partners.

Structure of product's exports in value by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Estonia in value, 2018-2021

Source: SHEV.io

Imports tomato juice to Estonia

Imports in kind, K l

Estonia's tomato juice imports increased for the third consecutive year. In 2021, imports totaled 1,532 thousand liters, marking a sharp rise of 46.6% year-over-year. Over the 2018-2021 period, imports grew by 79.3%, with an average annual increase of 21.5%.

Annual dynamics of product's imports to Estonia in kind, 2018-2021, K l

Parameter		2019	2020	2021	CAGR
1	Change from last year	6.1%	15.2%	46.6%	21.5%

Source: SHEV.io

Throughout 2018 to 2021, the three largest markets—Latvia, Lithuania, and Poland—were central to Estonia's tomato juice imports in volume terms, together accounting for 74.7% of total flows.

Structure of product's imports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Estonia in kind, 2018-2021

Source: SHEV.io

Imports in value, K $ US

Estonia's tomato juice imports increased for the second consecutive year. In 2021, imports were valued at 880.8 thousand US dollars, up by 62.0% compared to the previous year. Between 2018 and 2021, imports rose by 74.4%, equating to an average annual growth rate of 20.4%. The lowest value was recorded in 2019 at 466.7 thousand US dollars, which also saw the largest decline of 7.6%.

Annual dynamics of product's imports to Estonia in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(7.6%)	16.5%	62.0%	20.4%

Source: SHEV.io

From 2018 to 2021, Latvia (with 32.2% of imports in value terms), Lithuania (19.1%), and Poland (13.5%) were the main suppliers of tomato juice to Estonia, together comprising 64.8% of total imports in value terms.

Structure of product's imports in value by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Estonia in value, 2018-2021

Source: SHEV.io