Tomato juice market in Denmark

Earlier Report Observations

Between 2018 and 2021, the Danish tomato juice market volume expanded from 448.5 thousand liters to 622.2 thousand liters. This growth was primarily driven by rising consumer health awareness, which increased demand for tomato juice as a source of vitamins, and by the expansion of retail distribution channels that made the product more accessible. The market experienced a temporary dip in 2020 due to COVID-19 supply chain disruptions affecting raw material availability, but a concurrent shift toward functional and health-oriented beverages helped cushion the decline. In 2021, the introduction of new product varieties and a growing interest in organic and non-GMO options further stimulated consumption.

Market volume peaked at 707.8 thousand liters in 2022, influenced by ongoing consumer focus on sustainability and traceability in production, although global supply chain disruptions posed challenges for raw material costs. A decline to 577.5 thousand liters followed in 2023, a year in which the industry adopted more digital and Industry 4.0 technologies to improve production efficiency. By 2024, the market recovered strongly to 778.5 thousand liters, supported by continued innovation and sustainability efforts from the dominant player Rynkeby Foods, alongside rising demand for plant-based and functional beverages.

Production tomato juice in Denmark

In value, 2018-2021, K $ US

After two consecutive years of decline, tomato juice production in Denmark rebounded in 2021. The output was valued at 677.9 thousand US dollars, representing a sharp increase of 31.6% compared to the previous year. Over the period from 2018 to 2021, production decreased by 6.2%, which translates to an annualized decline rate of 2.1%. The lowest value was recorded in 2020 at 515.0 thousand US dollars, while the largest decline occurred in 2019 with a drop of 22.5%.

Annual dynamics of production in Denmark in value, 2018-2021, K $ US

In kind, 2018-2021, K l

Top producers of tomato juice, 2018-2021

World map of production of tomato juice, 2018-2021

Following a two-year decline, tomato juice production in Denmark saw an upturn in 2021. The country produced 770.8 thousand liters of tomato juice, marking a 31.9% increase from the previous year. From 2018 to 2021, production fell by 11%, corresponding to a compound annual growth rate of -3.8%. The lowest production volume was recorded in 2020 at 584.6 thousand liters, with the steepest decline occurring in 2019 at 27.5%.

Annual dynamics of production in Denmark in kind, 2018-2021, K l

Exports tomato juice from Denmark

Exports in kind, K l

After two years of reduction, tomato juice exports from Denmark increased in 2021. The country exported 404.8 thousand liters of tomato juice, up by 6.2% compared to the previous year. Over the 2018-2021 period, exports decreased by 40.4%, with a compound annual decline rate of 15.8%. The lowest export volume was recorded in 2020 at 381.1 thousand liters, while the largest drop occurred in 2019 with a decline of 35.8%.

Annual dynamics of product's exports from Denmark in kind, 2018-2021, K l

From 2018 to 2021, Norway remained the primary destination for tomato juice exports from Denmark, accounting for 74.4% of total exports in volume. Other markets played a much smaller role during this period.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Denmark in kind, 2018-2021

Exports in value, K $ US

Following a two-year decline, tomato juice exports from Denmark rose in 2021. The export value reached 267.9 thousand US dollars, reflecting a 7.7% year-over-year increase. Between 2018 and 2021, exports decreased by 49.1%, equating to an annualized decline rate of 20.2%. The lowest value was recorded in 2020 at 248.6 thousand US dollars, with the largest decline occurring in 2019 at 36.7%.

Annual dynamics of product's exports from Denmark in value, 2018-2021, K $ US

Throughout 2018-2021, Norway, Sweden, and Germany were the main markets for tomato juice exports from Denmark in value terms. Norway accounted for 66.6% of export value, Sweden for 9.7%, and Germany for 8.7%. Together, these three countries represented 85.1% of total export flows.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Denmark in value, 2018-2021

Imports tomato juice to Denmark

Imports in kind, K l

Tomato juice imports into Denmark declined for the second consecutive year in 2021. The import volume stood at 256.2 thousand liters, down by 14.1% from the previous year. The highest import volume was recorded in 2019 at 338.3 thousand liters, which also saw the largest increase of 29.7% during the period.

Annual dynamics of product's imports to Denmark in kind, 2018-2021, K l

From 2018 to 2021, Germany dominated tomato juice imports into Denmark, accounting for 82.5% of total import volume. The remaining imports were distributed among multiple smaller trading partners.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Denmark in kind, 2018-2021

Imports in value, K $ US

Foreign tomato juice supplies to Denmark fell for the second year in a row in 2021. Imports amounted to 241.5 thousand US dollars, showing a significant decline of 13.4% compared to 2020. Between 2018 and 2021, imports decreased by 22.3%, corresponding to an annualized decline rate of 8.1%. The highest import value was recorded in 2019 at 329.5 thousand US dollars. The largest decline occurred in 2020 with a drop of 15.4%, while the largest increase was in 2019 at 6.1%.

Annual dynamics of product's imports to Denmark in value, 2018-2021, K $ US

Throughout 2018-2021, Germany accounted for 74.3% of total tomato juice import value into Denmark. The remaining import value was shared among numerous countries, each with smaller individual shares.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Denmark in value, 2018-2021