Tomato juice market in Eastern Asia

Earlier Report Observations

From 2018 to 2022, the tomato juice market in Eastern Asia expanded from 19 852 thousand liters to 22 268 thousand liters. This growth was primarily driven by rising consumer health consciousness, which led to the introduction of functional tomato juices claiming benefits from lycopene, potassium, and vitamin C. Major players like Kagome and Kikkoman Beverage launched such products, capturing consumer interest and boosting consumption. The COVID-19 pandemic in 2020 further amplified demand for health-supporting beverages. In 2021, the market entry of genetically edited tomatoes in Japan, following the exemption of safety tests by the Ministry of Health in October 2019, introduced new product lines and technological innovation.

Market volume contracted to 21 355 thousand liters in 2023. During this period, health and beauty trends continued to support strong sales, with Kagome reporting record shipment volumes for three consecutive years. In China, the tomato products market reached about 180 billion yuan, fueled by the emergence of new brands and high-value-added products in segments like hot pot and baking, though overall regional volume declined.

Production tomato juice in Eastern Asia

In kind, 2017-2020, K l

Top producers of tomato juice, 2017-2020

World map of production of tomato juice, 2017-2020

Eastern Asia's tomato juice production has grown for the third year in a row. In 2020, the region produced 14 182 thousand liters, marking a modest 2.9% increase from 2019. Looking at the period from 2017 to 2020, production rose by 10.1%, with an average annual growth rate of 3.3%.

Annual dynamics of production in Eastern Asia in kind, 2017-2020, K l

In value, 2017-2020, K $ US

After two years of decline, tomato juice production in Eastern Asia rebounded in 2020. The output was valued at 18 312 thousand US dollars, showing a significant 14.7% increase compared to the previous year. However, over the 2017-2020 period, production value fell by 18.3%, with an average annual decline of 6.5%. The lowest value was recorded in 2019 at 15 959 thousand US dollars, while the sharpest drop occurred in 2018 with a 25.0% decrease.

Annual dynamics of production in Eastern Asia in value, 2017-2020, K $ US

Exports tomato juice from Eastern Asia

Exports in kind, K l

Eastern Asia's tomato juice exports have expanded for the third consecutive year. In 2020, the region exported 1 417 thousand liters, representing a 45.1% increase from the prior year. From 2017 to 2020, exports surged by 138.8%, translating to an average annual growth rate of 33.7%.

Annual dynamics of product's exports from Eastern Asia in kind, 2017-2020, K l

Between 2017 and 2020, Singapore accounted for 5.2% of Eastern Asia's tomato juice exports by volume, the United States for 3.0%, and Germany for 2.3%. Together, these three countries made up 10.5% of total exports, with the remaining 89.5% spread across numerous other trading partners.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Eastern Asia in kind, 2017-2020

Exports in value, K $ US

Eastern Asia's tomato juice exports in value terms have grown for the second year in a row. In 2020, exports totaled 1 830 thousand US dollars, reflecting a sharp 61.7% rise compared to 2019. Over the 2017-2020 period, export value increased by 77.3%, with an average annual growth rate of 21.0%. The lowest value was recorded in 2018 at 885 thousand US dollars, which also saw the largest decline of 14.2% that year.

Annual dynamics of product's exports from Eastern Asia in value, 2017-2020, K $ US

From 2017 to 2020, Singapore was the largest buyer of tomato juice from Eastern Asia in value terms, contributing 6.5% of total exports, followed by the United States at 1.8% and Thailand at 1.6%. Combined, these three countries represented 9.8% of export value, highlighting a diversified market structure with many other partners involved.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Eastern Asia in value, 2017-2020

Imports tomato juice to Eastern Asia

Imports in kind, K l

Tomato juice imports into Eastern Asia have risen for the third consecutive year. In 2020, imports reached 8 885 thousand liters, up 7.4% from the previous year. Between 2017 and 2020, import volume grew by 43.5%, equating to an average annual increase of 12.8%.

Annual dynamics of product's imports to Eastern Asia in kind, 2017-2020, K l

During the 2017-2020 period, Turkey was the leading supplier of tomato juice to Eastern Asia by volume, accounting for 37.1% of imports, with the United States at 14.4% and Spain at 4.2%. Together, these three countries comprised 55.7% of total import volume.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Eastern Asia in kind, 2017-2020

Imports in value, K $ US

Tomato juice imports into Eastern Asia in value terms have increased for the third year running. In 2020, import value amounted to 9 400 thousand US dollars, indicating a substantial 11.8% rise from 2019. From 2017 to 2020, import value grew by 21.4%, with an average annual growth rate of 6.7%.

Annual dynamics of product's imports to Eastern Asia in value, 2017-2020, K $ US

In the 2017-2020 period, the United States was the top source of tomato juice imports into Eastern Asia by value, representing 29.8% of the total, followed by Turkey at 19.0% and Israel at 4.7%. These three countries together accounted for 53.6% of import value flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Eastern Asia in value, 2017-2020