Tomato juice market in Northern Europe

Earlier Report Observations

The tomato juice market in Northern Europe reached a high of 51.0 million liters in 2020 after a slight dip the previous year. This peak was followed by a sustained contraction, with volume falling to 33.4 million liters by 2023.

The market's decline coincided with the 2021 launch of the Sugar Project at the University of Oslo, which increased consumer scrutiny of sugar levels in foods and likely reduced demand for conventional tomato juice. During the same period, growing consumer interest in organic products and the health benefits of lycopene supported premium segments but did not reverse the overall downward trend in total market volume.

Through 2024, the market continued to emphasize sustainability and health aspects, with no major new players, production facility changes, or regulatory shifts reported.

Production tomato juice in Northern Europe

In kind, 2017-2020, K l

Top producers of tomato juice, 2017-2020

World map of production of tomato juice, 2017-2020

In 2019, Northern Europe's tomato juice production hit its lowest point at 20,475 thousand liters, with the largest decline of 7.4% recorded that year. By 2020, production surged to 26,551 thousand liters, marking a sharp 29.7% increase compared to the previous year. Over the period from 2017 to 2020, production grew by 22.6%, which translates to an annualized growth rate of 7.0%.

Annual dynamics of production in Northern Europe in kind, 2017-2020, K l

In value, 2017-2020, K $ US

Northern Europe's tomato juice production volume increased for the second consecutive year. In 2018, the value of tomato juice output reached its minimum at 21,985 thousand US dollars, with the largest decline of 6.3% occurring that year. By 2020, production value rose to 27,868 thousand US dollars, showing a 25.0% year-on-year increase. From 2017 to 2020, production value increased by 18.8%, with a compound annual growth rate (CAGR) of 5.9%.

Annual dynamics of production in Northern Europe in value, 2017-2020, K $ US

Exports tomato juice from Northern Europe

Exports in kind, K l

In 2019, tomato juice exports from Northern Europe reached their lowest point at 2,942 thousand liters, with the largest decline of 22.2% recorded that year. The maximum export volume was in 2018 at 3,780 thousand liters, which saw the largest increase of 14.6%. By 2020, exports stood at 3,001 thousand liters, reflecting a slight advance of 2.0% compared to the previous year. Over the period from 2017 to 2020, exports decreased by 9%, equating to an annualized decline rate of 3.1%.

Annual dynamics of product's exports from Northern Europe in kind, 2017-2020, K l

From 2017 to 2020, tomato juice exports from Northern Europe were distributed relatively evenly among partners. Norway accounted for 7.3% of exports in kind, Belgium for 4.5%, and Russia for 3.9%, with these three countries jointly representing only 15.6% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Northern Europe in kind, 2017-2020

Exports in value, K $ US

Tomato juice exports from Northern Europe declined for the second consecutive year. In 2019, the largest decline of 14.7% was recorded, while the maximum export value was in 2018 at 3,757 thousand US dollars, which saw the largest increase of 5.1%. By 2020, exports totalled 3,150 thousand US dollars, down by 1.7% year-on-year. Over the period from 2017 to 2020, exports decreased by 11.9%, with a compound annual growth rate (CAGR) of -4.1%.

Annual dynamics of product's exports from Northern Europe in value, 2017-2020, K $ US

From 2017 to 2020, the partner structure for tomato juice exports in value terms was balanced rather than concentrated. Belgium accounted for 11.1% of exports in value terms, Norway for 7.4%, and the Netherlands for 6.2%, with these three countries jointly representing 24.7% of total flows. Many other countries accounted for the remaining 75.3%.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Northern Europe in value, 2017-2020

Imports tomato juice to Northern Europe

Imports in kind, K l

In 2019, the largest decline in tomato juice imports to Northern Europe was recorded at 3.8%, while the maximum import volume was in 2018 at 28,375 thousand liters, which saw the largest increase of 16.8%. By 2020, imports totalled 27,459 thousand liters, constituting a slight advance of 0.6% year-on-year. Over the period from 2017 to 2020, imports increased by 13%, with a compound annual growth rate (CAGR) of 4.2%.

Annual dynamics of product's imports to Northern Europe in kind, 2017-2020, K l

From 2017 to 2020, Spain, the Netherlands, and Portugal made the biggest contributions to tomato juice imports in kind to Northern Europe. Spain accounted for 39.9% of imports in kind, the Netherlands for 10.5%, and Portugal for 10.5%, with these three countries jointly accounting for 60.9% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Northern Europe in kind, 2017-2020

Imports in value, K $ US

In 2019, the largest decline in tomato juice imports to Northern Europe was recorded at 8.2%, while the maximum import value was in 2018 at 24,036 thousand US dollars, which saw the largest increase of 15.0%. By 2020, imports were recorded at 23,197 thousand US dollars, which is 5.1% stronger compared to the previous year. Over the period from 2017 to 2020, imports increased by 11%, with a compound annual growth rate (CAGR) of 3.5%.

Annual dynamics of product's imports to Northern Europe in value, 2017-2020, K $ US

From 2017 to 2020, Spain, the Netherlands, and Germany continued to head the list of suppliers of tomato juice to Northern Europe in value terms. Spain accounted for 48.4% of imports in value terms, the Netherlands for 13.7%, and Germany for 7.7%, with these three countries jointly taking 69.8% of total imports in value terms.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Northern Europe in value, 2017-2020