Tomato juice market in CIS

Earlier Report Observations

The tomato juice market in CIS expanded from 47.1 million liters in 2018 to 53.7 million liters in 2020. This growth was primarily driven by increasing consumer preference for vegetable juices as part of a broader health and wellness trend, which was further accelerated by the COVID-19 pandemic as consumers sought out nutritious and immune-boosting products.

After reaching its peak, the market volume declined to 40.3 million liters in 2022, reflecting a contraction in domestic production and trade flows. The period also saw trade disruptions due to sanctions that reduced supplies of tomato paste and puree from the EU, prompting a shift toward domestic sourcing. By 2023, the market recovered to 43.1 million liters, supported by significant investments in new processing facilities, including the launch of modern plants such as 'Sady Prudonya' and a facility in Rostov Oblast, which increased domestic production capacity.

Production tomato juice in CIS

In kind, 2017-2020, K l

Top producers of tomato juice, 2017-2020

World map of production of tomato juice, 2017-2020

Tomato juice production in the CIS has grown for the second year in a row. In 2020, the region produced 52 295 K l, an increase of 8.5% compared to the previous year. Looking at the period from 2017 to 2020, production rose by 15.7%, which translates to an average annual growth rate of 5.0%. The lowest production level was recorded in 2018 at 44 678 K l, with the largest decline that year at 1.1%.

Annual dynamics of production in CIS in kind, 2017-2020, K l

Exports tomato juice from CIS

Exports in kind, K l

The market showed significant volatility during these years. Export volumes fluctuated 2.3 times from the low in 2017 to the high in 2018. In 2020, tomato juice shipments from the CIS to abroad reached 5 200 K l, marking a modest increase of 2.4% from the previous year. The peak value was recorded in 2018 at 5 337 K l, while the largest decline occurred in 2019 at 4.8%. The most substantial increase was seen in 2018, with a jump of 131.1%.

Annual dynamics of product's exports from CIS in kind, 2017-2020, K l

From 2017 to 2020, tomato juice exports from the CIS were distributed across numerous markets. Ukraine accounted for 16.8% of exports in kind, Israel for 1.4%, and Lithuania for 1.1%. Together, these three countries represented only 19.2% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from CIS in kind, 2017-2020

Exports in value, K $ US

After two years of growth, cross-border shipments of tomato juice from the CIS declined. In 2020, exports totaled 6 937 K $ US, down by 3.5% year-over-year. Over the period from 2017 to 2020, exports increased by 33.1%, equivalent to an annualized rate of 10.0%. The highest value was recorded in 2019 at 7 192 K $ US, with the largest increase occurring in 2018 at 34.3%.

Annual dynamics of product's exports from CIS in value, 2017-2020, K $ US

Throughout 2017–2020, tomato juice exports in value terms from the CIS were not concentrated on a few key markets. Ukraine made up 16.3% of exports in value terms, Israel 1.3%, and the United States 1.3%. Combined, these three markets accounted for just 18.9% of total flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from CIS in value, 2017-2020

Imports tomato juice to CIS

Imports in kind, K l

In 2020, tomato juice imports into the CIS amounted to 8 017 K l, representing a rise of 21.3% compared to the previous year. Over the period from 2017 to 2020, imports increased by 24.4%, with a compound annual growth rate of 7.5%. The largest decline was recorded in 2019 at 8.8%.

Annual dynamics of product's imports to CIS in kind, 2017-2020, K l

Between 2017 and 2020, there was no single dominant market for tomato juice imports into the CIS. Ukraine accounted for 20.9% of imports in kind, Latvia for 1.0%, and France for 0.9%. Together, these three countries took only 22.8% of total imports in kind, with many smaller partners each holding modest individual shares.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to CIS in kind, 2017-2020

Imports in value, K $ US

Tomato juice imports into the CIS declined for the second consecutive year. In 2020, imports totaled 6 953 K $ US, which is 7.0% lower than in 2019. From 2017 to 2020, imports increased by 15.9%, equating to an annualized rate of 5.0%. The maximum value was recorded in 2018 at 8 254 K $ US, with the largest decline in 2019 at 9.4% and the largest increase in 2018 at 37.5%.

Annual dynamics of product's imports to CIS in value, 2017-2020, K $ US

The structure of imports in value terms from 2017 to 2020 indicates a diversified set of partners. Ukraine accounted for 21.3% of imports in value terms, France for 1.5%, and Germany for 1.3%. Together, these three countries represented only 24.2% of total flows, while the remaining 75.8% was spread among numerous smaller markets.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to CIS in value, 2017-2020