Shampoos market in Greece

Earlier Report Observations

The shampoo market in Greece demonstrated relative stability from 2018 to 2020, with market size valued at 62 427 тыс. долл. США in 2018 and 62 168 тыс. долл. in 2019. This period was characterized by a growing consumer preference for natural and organic formulations, as well as the tightening of European regulations that encouraged more sustainable and cruelty-free products. In 2020, the market grew to 64 522 тыс. долл., largely due to the COVID-19 pandemic, which accelerated e-commerce sales and increased demand for everyday shampoos as personal hygiene became a greater priority.

A significant expansion followed in 2021, with the market reaching 94 475 тыс. долл. This surge was driven by the introduction of new products focused on scalp health and the entry of new players offering specialized, natural shampoos. Legislative changes that enhanced ingredient transparency and cruelty-free certifications also supported market growth. However, in 2022 the market corrected to 76 281 тыс. долл., indicating a post-peak adjustment.

Production shampoos in Greece

In value, 2017-2020, K $ US

Greece's shampoo production grew for the third consecutive year. In 2020, output was valued at 52 996 thousand US dollars, marking a significant increase of 18.2% compared to the previous year. From 2017 to 2020, production rose by 55%, with an average annual growth rate of 15.7%.

Annual dynamics of production in Greece in value, 2017-2020, K $ US

Exports shampoos from Greece

Exports in kind, t

In 2020, Greece's shampoo export volume reached 5 318 tonnes, up 16.1% year-over-year. Between 2017 and 2020, exports increased by 21.5%, corresponding to an annualized growth rate of 6.7%. The largest decline occurred in 2019, at 0.5%.

Annual dynamics of product's exports from Greece in kind, 2017-2020, t

From 2017 to 2020, Cyprus (27.1% of exports in volume), Germany (13.8%), and Bulgaria (6.7%) were among the top buyers of Greek shampoos. However, even combined, they represented just 47.6% of total export volume, indicating a broadly diversified partner base.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Greece in kind, 2017-2020

Exports in value, K $ US

Greece exported 20 281 thousand US dollars worth of shampoos in 2020, an increase of 18.4% from the previous year. Over the period 2017-2020, exports grew by 14.9%, with an average annual growth rate of 4.7%. The lowest value was recorded in 2019 at 17 125 thousand US dollars, with the largest decline that year at 3.3%.

Annual dynamics of product's exports from Greece in value, 2017-2020, K $ US

From 2017 to 2020, Greek shampoos were supplied to a wide range of markets. Cyprus (21.2% of exports in value), Germany (10.5%), and Belgium (8.7%) together accounted for only 40.4% of total export value, while many smaller destinations made up the remaining 59.6%.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Greece in value, 2017-2020

Imports shampoos to Greece

Imports in kind, t

Greece's shampoo imports declined for the second consecutive year. In 2020, import volume stood at 13 967 tonnes, down 5.7% from 2019. The highest volume was recorded in 2018 at 15 211 tonnes, with the largest increase that year at 9.0%.

Annual dynamics of product's imports to Greece in kind, 2017-2020, t

Between 2017 and 2020, Italy (31.1% of imports in volume), Romania (20.5%), and Poland (15.6%) together absorbed 67.2% of total shampoo imports to Greece, making them the primary sources.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Greece in kind, 2017-2020

Imports in value, K $ US

Shampoo deliveries to Greece declined for the second consecutive year. In 2020, Greece imported 37 000 thousand US dollars worth of shampoos, representing a 7.7% decrease year-over-year. From 2017 to 2020, imports fell by 7.9%, with an average annual decline of 2.7%. The highest value was recorded in 2018 at 39 882 thousand US dollars, with the largest increase that year at 15.5% and the largest decline in 2019 at 13.6%.

Annual dynamics of product's imports to Greece in value, 2017-2020, K $ US

From 2017 to 2020, three principal markets—Italy, Romania, and France—together accounted for 67.5% of total shampoo imports to Greece in value terms.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Greece in value, 2017-2020