Manicure or pedicure preparations market in Greece

Earlier Report Observations

The market for manicure or pedicure preparations in Greece grew from 14.5 million USD in 2018 to 17.0 million USD in 2019. This expansion was driven by the launch of new semi-permanent nail products using professional brands like CND, which improved durability and aesthetics, stimulating consumer demand. Increased service offerings in beauty centers, with a focus on spa treatments and semi-permanent polishes, alongside the development of advanced professional equipment such as LED/UV lamps, further supported market growth.

Market size contracted sharply to 11.8 million USD in 2020 due to the COVID-19 pandemic, which imposed strict hygiene and safety measures on nail salons, disrupting operations and reducing demand. Businesses adapted by enhancing online sales and introducing disinfection products. A recovery to 14.9 million USD followed in 2021 as restrictions eased, fueled by renewed demand for services and the introduction of improved products with better composition and longevity. New segments like spa manicure and pedicure emerged, emphasizing wellness beyond aesthetics.

By 2022, market evolution continued with a stronger emphasis on natural and eco-friendly products, responding to global sustainability trends. The entry of new local players and the strengthening of existing businesses introduced innovative, specialized offerings, while consumer preference shifted towards personalized services that prioritize nail health and quality. Improvements in packaging and labeling technologies also aimed to better inform and protect consumers.

Production manicure or pedicure preparations in Greece

In value, 2017-2020, K $ US

After two consecutive years of growth, Greece's production of manicure and pedicure preparations experienced a decline. In 2020, output was valued at 4 367 thousand US dollars, representing a significant reduction of 13.8% compared to the previous year. Over the period from 2017 to 2020, production increased by 10.3%, which translates to an average annual growth rate of 3.3%. The peak value was recorded in 2019 at 5 064 thousand US dollars, with the largest annual increase of 24.3% also occurring that year.

Annual dynamics of production in Greece in value, 2017-2020, K $ US

Exports manicure or pedicure preparations from Greece

Exports in kind, K unit

The market performance showed noticeable fluctuations during this period. Exports reached their lowest point in 2019 and peaked in 2020, with a 1.8-fold difference between these years. In 2020, the volume of manicure and pedicure preparations exported from Greece was recorded at 4 440 thousand units, marking a sharp increase of 79.0% compared to 2019. The minimum value was recorded in 2019 at 2 481 thousand units, with the largest decline of 35.2% also occurring that year.

Annual dynamics of product's exports from Greece in kind, 2017-2020, K unit

From 2017 to 2020, exports of manicure and pedicure preparations from Greece in physical terms were not heavily concentrated. France accounted for 13.0% of exports, Spain for 10.0%, and Cyprus for 10.0%, with these three countries together capturing only 33.0% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Greece in kind, 2017-2020

Exports in value, K $ US

Following a two-year decrease, the value of manicure and pedicure preparations exported from Greece increased. In 2020, Greece exported 2 471 thousand US dollars worth of these products, representing an 11.9% increase from 2019. Over the 2017-2020 period, exports decreased by 22.4%, with a compound annual growth rate of -8.1%. The minimum value was recorded in 2019 at 2 208 thousand US dollars, with the largest decline of 25.4% also occurring that year.

Annual dynamics of product's exports from Greece in value, 2017-2020, K $ US

From 2017 to 2020, exports of manicure and pedicure preparations from Greece in value terms relied on a diverse range of partner countries. Cyprus accounted for 17.5% of exports, France for 7.6%, and Germany for 7.2%, with these three countries together taking just 32.3% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Greece in value, 2017-2020

Imports manicure or pedicure preparations to Greece

Imports in kind, K unit

In 2020, the volume of manicure and pedicure preparations imported by Greece amounted to 13 183 thousand units, down by 24.9% compared to 2019. Between 2017 and 2020, imports decreased by 15%, equating to an average annual decline of 5.3%. The maximum value was recorded in 2019 at 17 545 thousand units, with the largest increase of 25.9% also occurring that year.

Annual dynamics of product's imports to Greece in kind, 2017-2020, K unit

From 2017 to 2020, Germany, Poland, and France were the largest suppliers of manicure and pedicure preparations to Greece in physical terms. Germany accounted for 21.2% of imports, Poland for 18.5%, and France for 11.3%, with these three countries together forming 51.1% of total imports.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Greece in kind, 2017-2020

Imports in value, K $ US

Greece imported approximately 9 935 thousand US dollars worth of manicure and pedicure preparations in 2020, indicating a drop of 30.0% compared to the previous year. Over the 2017-2020 period, imports decreased by 29.2%, with a compound annual growth rate of -10.9%. The maximum value was recorded in 2019 at 14 191 thousand US dollars, with the largest increase of 5.9% also occurring that year.

Annual dynamics of product's imports to Greece in value, 2017-2020, K $ US

From 2017 to 2020, imports of manicure and pedicure preparations to Greece in value terms relied on a wide range of partner countries. Germany accounted for 16.0% of imports, France for 14.1%, and Poland for 13.7%, with these three countries together taking just 43.7% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Greece in value, 2017-2020