Market research

Shampoos market in Sweden

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

The Swedish shampoo market size showed significant volatility from 2018 to 2023. Starting at 42.7 million USD in 2018, it contracted to 30.5 million USD in 2019 and 29.3 million USD in 2020. A strong rebound followed, with the market reaching 42.8 million USD in 2021 and peaking at 43.8 million USD in 2022, before declining again to 31.7 million USD in 2023.

This pattern was shaped by shifts in trade and production. Swedish shampoo production remained between 22.0 million USD and 23.3 million USD from 2018 to 2022 but fell to 20.2 million USD in 2023. Over the same period, imports grew from 62.8 million USD to 88.5 million USD, while exports increased more sharply from 42.8 million USD to 76.9 million USD, with the rising export volume significantly influencing domestic market availability.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In value
    1. 4.1.1.1. Production, 2018-2023
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Sweden
  1. 5.1.1. In value, 2018-2023, K $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In value, 2018-2024, K $ US
6. Imports
1. 6.1. Imports (Direct Data)
  1. 6.1.1. Imports - Total information
  2. 6.1.2. Imports in kind, t
    1. 6.1.2.1. Annual dynamics of product's imports to Sweden in kind, 2018-2024, t
    2. 6.1.2.2. Dynamics of product's imports in kind to Sweden by countries, 2018-2024, t
    3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.1.3. Imports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's imports to Sweden in value, 2018-2024, K $ US
    2. 6.1.3.2. Dynamics of product's imports in value to Sweden by countries, 2018-2024, K $ US
    3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's imports, $ US/t
    1. 6.1.4.1. Annual dynamics of average price of product's imports to Sweden, 2018-2024, $ US/t
    2. 6.1.4.2. Dynamics of average price of product's imports to Sweden by countries, 2018-2024, $ US/t
2. 6.2. Imports (Mirror Data)
  1. 6.2.1. Imports - Total information
  2. 6.2.2. Imports in kind, t
    1. 6.2.2.1. Annual dynamics of product's imports to Sweden in kind, 2018-2024, t
    2. 6.2.2.2. Dynamics of product's imports in kind to Sweden by countries, 2018-2024, t
    3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.2.3. Imports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's imports to Sweden in value, 2018-2024, K $ US
    2. 6.2.3.2. Dynamics of product's imports in value to Sweden by countries, 2018-2024, K $ US
    3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's imports, $ US/t
    1. 6.2.4.1. Annual dynamics of average price of product's imports to Sweden, 2018-2024, $ US/t
    2. 6.2.4.2. Dynamics of average price of product's imports to Sweden by countries, 2018-2024, $ US/t
7. Exports
1. 7.1. Exports (Direct Data)
  1. 7.1.1. Exports - Total information
  2. 7.1.2. Exports in kind, t
    1. 7.1.2.1. Annual dynamics of product's exports from Sweden in kind, 2018-2024, t
    2. 7.1.2.2. Dynamics of product's exports in kind from Sweden by countries, 2018-2024, t
    3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.1.3. Exports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's exports from Sweden in value, 2018-2024, K $ US
    2. 7.1.3.2. Dynamics of product's exports in value from Sweden by countries, 2018-2024, K $ US
    3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's exports, $ US/t
    1. 7.1.4.1. Annual dynamics of average price of product's exports from Sweden, 2018-2024, $ US/t
    2. 7.1.4.2. Dynamics of average price of product's exports from Sweden by countries, 2018-2024, $ US/t
2. 7.2. Exports (Mirror Data)
  1. 7.2.1. Exports - Total information
  2. 7.2.2. Exports in kind, t
    1. 7.2.2.1. Annual dynamics of product's exports from Sweden in kind, 2018-2024, t
    2. 7.2.2.2. Dynamics of product's exports in kind from Sweden by countries, 2018-2024, t
    3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.2.3. Exports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's exports from Sweden in value, 2018-2024, K $ US
    2. 7.2.3.2. Dynamics of product's exports in value from Sweden by countries, 2018-2024, K $ US
    3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's exports, $ US/t
    1. 7.2.4.1. Annual dynamics of average price of product's exports from Sweden, 2018-2024, $ US/t
    2. 7.2.4.2. Dynamics of average price of product's exports from Sweden by countries, 2018-2024, $ US/t
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, t
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, t
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production shampoos in Sweden

In value, 2017-2020, K $ US

The market showed an unstable trend throughout the period. Production reached its lowest point in 2017, then peaked in 2019, with a 1.9-fold difference between these years. In 2020, shampoo output in Sweden was valued at 23 096 K $ US, marking a slight decline of 0.8% from 2019. The highest value was recorded in 2019 at 23 284 K $ US. The largest increase occurred in 2018, with a growth of 87.4%.

Annual dynamics of production in Sweden in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	87.4%	2.6%	(0.8%)	24.0%

Source: SHEV.io

Exports shampoos from Sweden

Exports in kind, t

Sweden's shampoo exports increased for the third consecutive year. In 2020, Sweden exported 9 791 t of shampoos, up by 12.8% compared to 2019. Between 2017 and 2020, exports grew by 49.9%, equivalent to an annualized rate of 14.4%.

Annual dynamics of product's exports from Sweden in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	3.3%	28.6%	12.8%	14.4%

Source: SHEV.io

From 2017 to 2020, Norway (36.3% of exports in kind), Denmark (20.9% of exports in kind), and Finland (13.2% of exports in kind) together accounted for 70.4% of Sweden's total shampoo exports in kind, making them the main destinations.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Sweden in kind, 2017-2020

Source: SHEV.io

Exports in value, K $ US

Sweden's shampoo exports increased for the third consecutive year. In 2020, exports reached 65 824 K $ US, up by 23.1% year-over-year. Between 2017 and 2020, exports grew by 79.1%, equivalent to an annualized rate of 21.4%.

Annual dynamics of product's exports from Sweden in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	16.4%	25.0%	23.1%	21.4%

Source: SHEV.io

From 2017 to 2020, Norway (41.1% of exports in value terms), Denmark (17.4% of exports in value terms), and Finland (11.5% of exports in value terms) formed the main group of destinations for Sweden's shampoo exports in value terms, with a combined share of 70.0% of total flows.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Sweden in value, 2017-2020

Source: SHEV.io

Imports shampoos to Sweden

Imports in kind, t

Sweden imported a total of 17 323 t of shampoos in 2020, representing an increase of 11.2% year-over-year. Over the period 2017-2020, imports grew by 15%, with a compound annual growth rate (CAGR) of 4.8%. The largest decline was recorded in 2019 at 0.4%.

Annual dynamics of product's imports to Sweden in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	3.8%	(0.4%)	11.2%	4.8%

Source: SHEV.io

From 2017 to 2020, Germany (23.8% of imports in kind), Belgium (23.4% of imports in kind), and Denmark (20.2% of imports in kind) formed the main group of sources for shampoo imports in kind to Sweden, with a combined share of 67.3% of total flows.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Sweden in kind, 2017-2020

Source: SHEV.io

Imports in value, K $ US

In 2020, Sweden's cross-border shipments of shampoos stood at 72 050 K $ US, up by 18.6% over the previous year. Between 2017 and 2020, imports increased by 20%, equivalent to an annualized rate of 6.3%. The largest decline was recorded in 2019 at 3.3%.

Annual dynamics of product's imports to Sweden in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	4.6%	(3.3%)	18.6%	6.3%

Source: SHEV.io

From 2017 to 2020, imports in value terms of shampoos to Sweden were characterized by a broad spread across markets. Germany (17.2% of imports in value terms), Denmark (16.5% of imports in value terms), and Belgium (15.7% of imports in value terms) together accounted for only 49.4% of total flows.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Sweden in value, 2017-2020

Source: SHEV.io