Shampoos, hair sprays and waving or straightening preparations market in Greece

Earlier Report Observations

From 2018 to 2020, the Greek market for shampoos, hair sprays and waving or straightening preparations expanded in value terms. The market size rose from 68 758 thousand USD in 2018 to 69 819 thousand USD in 2019, a 1.5% increase, and further to 70 485 thousand USD in 2020, adding another 1.0%. This gradual growth occurred alongside a rise in domestic production, which climbed from 43 045 thousand USD to 55 675 thousand USD over the same two-year period, while imports declined.

Examining trade flows across the entire 2018-2024 span, imports of these hair care products fell from 44 608 thousand USD in 2018 to a low of 36 070 thousand USD in 2020. They then rebounded strongly, reaching 70 825 thousand USD by 2024. Exports followed a different trajectory, remaining relatively stable between 18 000 and 21 000 thousand USD until 2020 before surging to 35 486 thousand USD in 2021 and eventually exceeding 62 000 thousand USD in the later years.

Production shampoos, hair sprays and waving or straightening preparations in Greece

In value, 2017-2020, K $ US

Production of shampoos, hair sprays, and waving or straightening preparations in Greece has increased for the third consecutive year. In 2020, output was valued at 55 675 thousand US dollars, marking a 17.2% rise from the previous year. From 2017 to 2020, production grew by 49.4%, which translates to an annualized rate of 14.3%.

Annual dynamics of production in Greece in value, 2017-2020, K $ US

Exports shampoos, hair sprays and waving or straightening preparations from Greece

Exports in kind, t

In 2020, Greece's cross-border shipments of shampoos, hair sprays, and waving or straightening preparations totaled 5 500 tonnes, showing a robust increase of 16.8% compared to 2019. Over the period from 2017 to 2020, exports rose by 19%, with a compound annual growth rate (CAGR) of 6.0%. The largest decline occurred in 2019, at 2.8%.

Annual dynamics of product's exports from Greece in kind, 2017-2020, t

Data from 2017 to 2020 reveal that Greece's exports in kind of shampoos, hair sprays, and waving or straightening preparations were not heavily concentrated on a few key destinations. Cyprus accounted for 27.1% of exports, Germany for 13.4%, and Bulgaria for 7.3%, with these three countries together making up only 47.8% of total flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Greece in kind, 2017-2020

Exports in value, K $ US

In 2020, Greece exported 21 260 thousand US dollars worth of shampoos, hair sprays, and waving or straightening preparations, representing a strong year-over-year increase of 18.7%. From 2017 to 2020, exports grew by 14.7%, with a CAGR of 4.7%. The minimum value was recorded in 2019 at 17 912 thousand US dollars, which also saw the largest decline of 5.2%.

Annual dynamics of product's exports from Greece in value, 2017-2020, K $ US

Between 2017 and 2020, shampoos, hair sprays, and waving or straightening preparations from Greece were supplied to a diverse range of markets. Even the largest destinations—Cyprus, Germany, and Belgium—collectively represented only 40.5% of total exports in value terms.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Greece in value, 2017-2020

Imports shampoos, hair sprays and waving or straightening preparations to Greece

Imports in kind, t

Imports of shampoos, hair sprays, and waving or straightening preparations into Greece declined for the second consecutive year. In 2020, Greece imported 14 956 tonnes, down by 7.7% from the previous year. The maximum volume was recorded in 2018 at 16 551 tonnes, which also experienced the largest increase of 8.4%.

Annual dynamics of product's imports to Greece in kind, 2017-2020, t

From 2017 to 2020, Italy, Romania, and Poland were the main sources of imports in kind for shampoos, hair sprays, and waving or straightening preparations to Greece. Italy contributed 29.0% of imports, Romania 18.9%, and Poland 14.4%, together accounting for 62.3% of total imports.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Greece in kind, 2017-2020

Imports in value, K $ US

Imports of shampoos, hair sprays, and waving or straightening preparations into Greece fell for the second year in a row. In 2020, imports amounted to 36 070 thousand US dollars, a substantial decline of 10.4% year-over-year. Between 2017 and 2020, imports decreased by 9.3%, equating to an annualized rate of 3.2%. The peak value was in 2018 at 44 608 thousand US dollars, which also saw the largest increase of 12.2%.

Annual dynamics of product's imports to Greece in value, 2017-2020, K $ US

During 2017–2020, Italy, Romania, and France were the primary suppliers of shampoos, hair sprays, and waving or straightening preparations to Greece in value terms. Italy accounted for 25.9% of imports, Romania for 18.3%, and France for 16.1%, with these three countries jointly making up 60.3% of total imports.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Greece in value, 2017-2020