Shampoos market in Poland

Earlier Report Observations

The shampoo market in Poland remained stable at around 60 million US dollars in 2018 and 2019. During this period, the rising importance of Polish producers of natural and organic cosmetics, along with the development of the hair care segment, supported market activity. In 2019, dynamic sales growth of hair cosmetics by 5.4% in value terms helped maintain stability. The market then expanded significantly to 76.8 million US dollars in 2020, a 30% increase from the previous year. This jump was linked to changed consumer behavior during the COVID-19 pandemic, which boosted demand for hair care products, and the ongoing trend toward natural and ecological cosmetics.

After 2020, the Polish cosmetics market, including shampoos, continued to grow. The development of e-commerce became a key driver, with the online sales share rising to 17.3% by 2024. Preferences of younger generations such as Gen Z and Millennials shifted toward natural, personalized, and premium products, stimulating innovation. Additionally, exports of Polish cosmetics reached a record 6 billion euros in 2024, strengthening Poland's position on the international market. These factors supported market growth throughout the period.

Production shampoos in Poland

In value, 2017-2020, M $ US

In Poland, shampoo production was valued at 159.5 million US dollars in 2020, representing a modest gain of 5.4% compared to the previous year. Over the period from 2017 to 2020, production increased by 4.7%, with an average annual growth rate of 1.5%. The lowest value was recorded in 2019 at 151.4 million US dollars, while the highest was in 2018 at 162.6 million US dollars. The largest decline occurred in 2019, falling by 6.9%, whereas the largest increase was in 2018, rising by 6.7%.

Annual dynamics of production in Poland in value, 2017-2020, M $ US

Exports shampoos from Poland

Exports in kind, K t

After two years of growth, shampoo exports from Poland declined in 2020. The country exported 100.3 thousand tonnes of shampoos that year, which is 8.9% lower than in 2019. Between 2017 and 2020, exports decreased by 4.2%, equating to an annualized decline of 1.4%. The highest volume was recorded in 2019 at 110.1 thousand tonnes, with the largest increase of 4.2% also occurring in that year.

Annual dynamics of product's exports from Poland in kind, 2017-2020, K t

From 2017 to 2020, Poland's shampoo exports in kind were not heavily concentrated. The top three destinations—France with 11.1% of exports, the United Kingdom with 10.6%, and Russia with 10.5%—together accounted for only 32.2% of total flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Poland in kind, 2017-2020

Exports in value, M $ US

Shampoo exports from Poland declined for the second consecutive year in 2020, reaching 230.8 million US dollars, which showed only a marginal fluctuation compared to 2019. The highest value was recorded in 2018 at 236.7 million US dollars. The largest decline occurred in 2019, falling by 2.3%, while the largest increase was in 2018, rising by 2.4%.

Annual dynamics of product's exports from Poland in value, 2017-2020, M $ US

The country composition of Poland's shampoo exports in value terms from 2017 to 2020 was dispersed. Russia accounted for 15.0% of exports, Germany for 10.0%, and France for 8.2%, together forming just 33.3% of total flows. The remaining 66.7% was distributed among a wide range of other destinations.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Poland in value, 2017-2020

Imports shampoos to Poland

Imports in kind, K t

In 2020, Poland imported 53.5 thousand tonnes of shampoos, indicating a reduction of 1.9% compared to the previous year. Over the period from 2017 to 2020, imports decreased by 3.3%, with an average annual decline of 1.1%. The lowest volume was recorded in 2018 at 52.9 thousand tonnes. The largest decline occurred in 2018, falling by 4.3%, while the largest increase was in 2019, rising by 3.0%.

Annual dynamics of product's imports to Poland in kind, 2017-2020, K t

From 2017 to 2020, Romania, Germany, and France were the principal sources for Poland's shampoo imports in kind. Romania accounted for 28.4% of imports, Germany for 28.1%, and France for 16.8%, jointly making up 73.3% of total flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Poland in kind, 2017-2020

Imports in value, M $ US

Foreign shampoo supplies to Poland increased for the third consecutive year in 2020, with imports reaching 148.0 million US dollars. This reflected a modest increase of 6.5% compared to the previous year. Between 2017 and 2020, imports grew by 19.3%, equating to an annualized growth rate of 6.0%.

Annual dynamics of product's imports to Poland in value, 2017-2020, M $ US

From 2017 to 2020, Germany, Romania, and France formed the main group of sources for Poland's shampoo imports in value terms. Germany accounted for 25.4% of imports, Romania for 21.6%, and France for 14.1%, with a combined share of 61.0% of total flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Poland in value, 2017-2020