Shampoos, hair sprays and waving or straightening preparations market in Lithuania

Earlier Report Observations

The market for shampoos, hair sprays, and waving or straightening preparations in Lithuania saw considerable volatility from 2018 to 2024. Overall, the market size expanded by 22%, rising from 9.8 million USD to 12.0 million USD. This growth was interrupted by a sharp 23% contraction in 2023, which followed a peak of 13.6 million USD in 2022.

Market expansion was largely driven by increasing import values, which grew from 25.3 million USD to 27.1 million USD over the period. Domestic production, in contrast, declined steadily from 2.4 million USD to 1.5 million USD, reducing its contribution to the total market. Higher export volumes, particularly in 2023, also played a role in shaping market size movements.

After the steep drop in 2023, the market partially recovered in 2024, reaching 12.0 million USD. The period was marked by an initial dip in 2019, followed by sustained growth through 2022, reflecting a shift toward greater import reliance amid shrinking local production.

Production shampoos, hair sprays and waving or straightening preparations in Lithuania

In value, 2018-2021, K $ US

In 2021, Lithuania's production of shampoos, hair sprays, and waving or straightening preparations was valued at 1,884 thousand US dollars, showing no significant change compared to 2020. Over the period from 2018 to 2021, production decreased by 22.4%, with an average annual decline of 8.1%. The highest production value was recorded in 2019 at 2,727 thousand US dollars, which marked a 12.4% increase from the previous year. The largest decline occurred in 2020, with a drop of 30.9%.

Annual dynamics of production in Lithuania in value, 2018-2021, K $ US

Exports shampoos, hair sprays and waving or straightening preparations from Lithuania

Exports in kind, t

Lithuania's exports of shampoos, hair sprays, and waving or straightening preparations declined for the third consecutive year in 2021, reaching 1,565 tonnes. This represented a sharp decrease of 20.7% compared to 2020. From 2018 to 2021, exports fell by 32.9%, with an average annual decline of 12.5%.

Annual dynamics of product's exports from Lithuania in kind, 2018-2021, t

Between 2018 and 2021, Russia was the leading market for Lithuania's exports of these products in kind, accounting for 42.4% of the total. Poland followed with 10.0%, and Latvia with 6.1%. Together, these three countries made up 58.4% of all export flows.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Lithuania in kind, 2018-2021

Exports in value, K $ US

After two years of contraction, Lithuania's exports of shampoos, hair sprays, and waving or straightening preparations in value terms increased in 2021, totaling 16,837 thousand US dollars. This represented a solid advance of 15.0% compared to the previous year. However, over the period from 2018 to 2021, exports decreased by 6%, with an average annual decline of 2.0%. The lowest value was recorded in 2020 at 14,636 thousand US dollars, which saw the largest decline of 10.4%.

Annual dynamics of product's exports from Lithuania in value, 2018-2021, K $ US

From 2018 to 2021, Russia was the top destination for Lithuania's exports in value terms, accounting for 39.6% of the total. Poland contributed 8.2%, and Germany 4.8%. Combined, these three markets represented 52.5% of all export flows.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Lithuania in value, 2018-2021

Imports shampoos, hair sprays and waving or straightening preparations to Lithuania

Imports in kind, t

In 2021, Lithuania's imports of shampoos, hair sprays, and waving or straightening preparations in kind totaled 3,475 tonnes, showing a contraction of 20.3% year-over-year. Over the period from 2018 to 2021, imports decreased by 23.5%, with an average annual decline of 8.6%. The largest increase was recorded in 2020, with a rise of 10.4%.

Annual dynamics of product's imports to Lithuania in kind, 2018-2021, t

Between 2018 and 2021, Poland was the main source for Lithuania's imports in kind, accounting for 33.1% of the total. Italy followed with 13.7%, and Germany with 9.5%. Together, these three countries accounted for 56.4% of all import flows.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Lithuania in kind, 2018-2021

Imports in value, K $ US

Lithuania's imports of shampoos, hair sprays, and waving or straightening preparations in value terms increased for the second consecutive year in 2021, amounting to 26,409 thousand US dollars. This marked a substantial advance of 12.5% from the previous year. Over the period from 2018 to 2021, imports grew by 4.4%, with an average annual increase of 1.4%. The lowest value was recorded in 2019 at 22,657 thousand US dollars, which saw the largest decline of 10.4%.

Annual dynamics of product's imports to Lithuania in value, 2018-2021, K $ US

From 2018 to 2021, Lithuania's imports in value terms were distributed across a wide range of partner countries. Poland was the largest source, accounting for 29.1% of the total, followed by Latvia with 10.1%, and France with 9.8%. Together, these three countries comprised 49.0% of all import flows.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Lithuania in value, 2018-2021