Market research

Shampoos, hair sprays and waving or straightening preparations market in Bosnia and Herzegovina

Release date: Mar 30, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

The market size for shampoos, hair sprays and waving or straightening preparations in Bosnia and Herzegovina expanded from 12.8 million to 18.0 million US dollars between 2021 and 2024. Domestic production more than doubled from 2.2 million to 3.4 million US dollars by 2023 before moderating, while import value rose steadily to meet growing consumption.

A key driver in 2022 was the launch of new product segments focusing on natural, organic and chemical-free formulations, which resonated with rising consumer awareness about hair and scalp health. Simultaneously, the growing influence of social media and beauty influencers helped shape grooming trends and stimulated demand, supporting the overall market growth.

Import value for these hair care products climbed consistently from 2021 onward, reaching over 16.7 million US dollars by 2025, indicating robust consumer demand. Exports also saw a general upward trend, reflecting increased international trade activity for these goods from Bosnia and Herzegovina.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In value
    1. 4.1.1.1. Production, 2021-2024
    2. 4.1.1.2. Imports, 2018-2025
    3. 4.1.1.3. Exports, 2018-2025
    4. 4.1.1.4. Market size, 2021-2024
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Bosnia and Herzegovina
  1. 5.1.1. In value, 2021-2024, K $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In value, 2018-2024, K $ US
6. Imports
1. 6.1. Imports (Direct Data)
  1. 6.1.1. Imports - Total information
  2. 6.1.2. Imports in kind, t
    1. 6.1.2.1. Annual dynamics of product's imports to Bosnia and Herzegovina in kind, 2018-2025, t
    2. 6.1.2.2. Dynamics of product's imports in kind to Bosnia and Herzegovina by countries, 2018-2025, t
    3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 6.1.3. Imports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's imports to Bosnia and Herzegovina in value, 2018-2025, K $ US
    2. 6.1.3.2. Dynamics of product's imports in value to Bosnia and Herzegovina by countries, 2018-2025, K $ US
    3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 6.1.4. Average price of product's imports, $ US/t
    1. 6.1.4.1. Annual dynamics of average price of product's imports to Bosnia and Herzegovina, 2018-2025, $ US/t
    2. 6.1.4.2. Dynamics of average price of product's imports to Bosnia and Herzegovina by countries, 2018-2025, $ US/t
2. 6.2. Imports (Mirror Data)
  1. 6.2.1. Imports - Total information
  2. 6.2.2. Imports in kind, t
    1. 6.2.2.1. Annual dynamics of product's imports to Bosnia and Herzegovina in kind, 2018-2025, t
    2. 6.2.2.2. Dynamics of product's imports in kind to Bosnia and Herzegovina by countries, 2018-2025, t
    3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 6.2.3. Imports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's imports to Bosnia and Herzegovina in value, 2018-2025, K $ US
    2. 6.2.3.2. Dynamics of product's imports in value to Bosnia and Herzegovina by countries, 2018-2025, K $ US
    3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 6.2.4. Average price of product's imports, $ US/t
    1. 6.2.4.1. Annual dynamics of average price of product's imports to Bosnia and Herzegovina, 2018-2025, $ US/t
    2. 6.2.4.2. Dynamics of average price of product's imports to Bosnia and Herzegovina by countries, 2018-2025, $ US/t
7. Exports
1. 7.1. Exports (Direct Data)
  1. 7.1.1. Exports - Total information
  2. 7.1.2. Exports in kind, t
    1. 7.1.2.1. Annual dynamics of product's exports from Bosnia and Herzegovina in kind, 2018-2025, t
    2. 7.1.2.2. Dynamics of product's exports in kind from Bosnia and Herzegovina by countries, 2018-2025, t
    3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 7.1.3. Exports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's exports from Bosnia and Herzegovina in value, 2018-2025, K $ US
    2. 7.1.3.2. Dynamics of product's exports in value from Bosnia and Herzegovina by countries, 2018-2025, K $ US
    3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 7.1.4. Average price of product's exports, $ US/t
    1. 7.1.4.1. Annual dynamics of average price of product's exports from Bosnia and Herzegovina, 2018-2025, $ US/t
    2. 7.1.4.2. Dynamics of average price of product's exports from Bosnia and Herzegovina by countries, 2018-2025, $ US/t
2. 7.2. Exports (Mirror Data)
  1. 7.2.1. Exports - Total information
  2. 7.2.2. Exports in kind, t
    1. 7.2.2.1. Annual dynamics of product's exports from Bosnia and Herzegovina in kind, 2018-2025, t
    2. 7.2.2.2. Dynamics of product's exports in kind from Bosnia and Herzegovina by countries, 2018-2025, t
    3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 7.2.3. Exports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's exports from Bosnia and Herzegovina in value, 2018-2025, K $ US
    2. 7.2.3.2. Dynamics of product's exports in value from Bosnia and Herzegovina by countries, 2018-2025, K $ US
    3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 7.2.4. Average price of product's exports, $ US/t
    1. 7.2.4.1. Annual dynamics of average price of product's exports from Bosnia and Herzegovina, 2018-2025, $ US/t
    2. 7.2.4.2. Dynamics of average price of product's exports from Bosnia and Herzegovina by countries, 2018-2025, $ US/t
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, t
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, t
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2025
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production shampoos, hair sprays and waving or straightening preparations in Bosnia and Herzegovina

In value, 2018-2021, K $ US

Annual dynamics of production in Bosnia and Herzegovina in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	n/a	n/a	n/a	-

Source: SHEV.io

Exports shampoos, hair sprays and waving or straightening preparations from Bosnia and Herzegovina

Exports in kind, t

Exports of shampoos, hair sprays, and waving or straightening preparations from Bosnia and Herzegovina have grown for the third year in a row. In 2021, the country exported 521 tonnes, marking a 14.6% increase compared to 2020. Over the 2018-2021 period, exports rose by 57.8%, with an average annual growth rate of 16.4%.

Annual dynamics of product's exports from Bosnia and Herzegovina in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	25.3%	9.9%	14.6%	16.4%

Source: SHEV.io

From 2018 to 2021, three key markets—Serbia, Montenegro, and Croatia—collectively accounted for 76.6% of Bosnia and Herzegovina's total exports of shampoos, hair sprays, and waving or straightening preparations by volume.

Structure of product's exports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Bosnia and Herzegovina in kind, 2018-2021

Source: SHEV.io

Exports in value, K $ US

The value of shampoos, hair sprays, and waving or straightening preparations exported from Bosnia and Herzegovina has increased for the third consecutive year. In 2021, exports reached 782 thousand US dollars, showing a strong 17.7% rise from 2020. Between 2018 and 2021, export value grew by 40.6%, with an average annual rate of 12.0%.

Annual dynamics of product's exports from Bosnia and Herzegovina in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	0.6%	18.7%	17.7%	12.0%

Source: SHEV.io

During 2018-2021, three main markets—Serbia, Croatia, and Montenegro—together represented 82.2% of the total export value for shampoos, hair sprays, and waving or straightening preparations from Bosnia and Herzegovina.

Structure of product's exports in value by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Bosnia and Herzegovina in value, 2018-2021

Source: SHEV.io

Imports shampoos, hair sprays and waving or straightening preparations to Bosnia and Herzegovina

Imports in kind, t

Imports of shampoos, hair sprays, and waving or straightening preparations into Bosnia and Herzegovina fell for the second year in a row. In 2021, imports totaled 3 271 tonnes, a 7.2% decrease from the previous year. Over the 2018-2021 period, imports declined by 10.5%, with an average annual drop of 3.6%. The peak was in 2019 at 3 710 tonnes, which saw the largest increase of 1.5%.

Annual dynamics of product's imports to Bosnia and Herzegovina in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	1.5%	(5.0%)	(7.2%)	(3.6%)

Source: SHEV.io

From 2018 to 2021, three leading sources—Italy, Germany, and Slovenia—collectively supplied 58.8% of Bosnia and Herzegovina's total imports of shampoos, hair sprays, and waving or straightening preparations by volume.

Structure of product's imports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Bosnia and Herzegovina in kind, 2018-2021

Source: SHEV.io

Imports in value, K $ US

After two years of decline, imports of shampoos, hair sprays, and waving or straightening preparations into Bosnia and Herzegovina rebounded in 2021. The country imported about 11 426 thousand US dollars worth of these products, a 6.2% increase from 2020. Between 2018 and 2021, overall imports decreased by 4%, averaging a 1.3% annual decline. The lowest point was in 2020 at 10 761 thousand US dollars, which recorded the largest drop of 7.3%.

Annual dynamics of product's imports to Bosnia and Herzegovina in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(2.4%)	(7.3%)	6.2%	(1.3%)

Source: SHEV.io

In 2018-2021, Italy (29.1% of import value), Germany (16.5%), and Romania (15.1%) dominated the import structure, together making up 60.7% of total inflows by value.

Structure of product's imports in value by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Bosnia and Herzegovina in value, 2018-2021

Source: SHEV.io