Shampoos, hair sprays and waving or straightening preparations market in Denmark

Earlier Report Observations

The market for shampoos, hair sprays and waving or straightening preparations in Denmark experienced significant volatility in value between 2018 and 2024. After a period of stability around 15.3 thousand USD in 2018 and 2019, the market size surged by over 56% to 24 thousand USD in 2020.

This expansion was followed by a contraction to 19.8 thousand USD in 2021, but a strong rebound occurred in 2022, driving the market to a peak of 31.1 thousand USD. The subsequent years saw a reversal, with the market declining to 29.8 thousand USD in 2023 and then falling sharply to 20.1 thousand USD in 2024.

Overall, the period was marked by two distinct growth phases, first in 2020 and again in 2022, both followed by corrections, resulting in a net increase over the seven-year span but with considerable annual fluctuations.

Production shampoos, hair sprays and waving or straightening preparations in Denmark

In value, 2018-2021, K $ US

In Denmark, the production value of shampoos, hair sprays, and waving or straightening preparations reached 12 545 thousand US dollars in 2021, marking a 16.5% decrease from 2020. The lowest production value was recorded in 2019 at 9 521 thousand US dollars, while the peak occurred in 2020 at 15 027 thousand US dollars, which represented a significant 57.8% increase from the previous year. Over the period from 2018 to 2021, overall production grew by 19.3%, translating to an average annual growth rate of 6.1%.

Annual dynamics of production in Denmark in value, 2018-2021, K $ US

Exports shampoos, hair sprays and waving or straightening preparations from Denmark

Exports in kind, t

Denmark's exports of shampoos, hair sprays, and waving or straightening preparations by volume rose for the second year in a row in 2021, reaching 9 646 tonnes, a modest 4.2% increase compared to 2020. The lowest export volume was in 2019 at 9 135 tonnes, which saw the largest decline of 12.2% that year. From 2018 to 2021, total exports decreased by 7.3%, with a compound annual growth rate of -2.5%.

Annual dynamics of product's exports from Denmark in kind, 2018-2021, t

Between 2018 and 2021, Sweden, Norway, and Finland were the primary destinations for Denmark's exports of shampoos, hair sprays, and waving or straightening preparations by volume. Sweden accounted for 38.2% of exports, Norway for 27.7%, and Finland for 13.9%, collectively making up 79.8% of total export volume.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Denmark in kind, 2018-2021

Exports in value, K $ US

After two years of decline, Denmark's exports of shampoos, hair sprays, and waving or straightening preparations by value rebounded in 2021, totaling 56 863 thousand US dollars, a substantial 26.6% increase from the previous year. The lowest export value was recorded in 2020 at 44 904 thousand US dollars, while the largest decline occurred in 2019 at 9.0%. Over the 2018-2021 period, exports grew by 11%, equivalent to an average annual rate of 3.5%.

Annual dynamics of product's exports from Denmark in value, 2018-2021, K $ US

From 2018 to 2021, Norway, Sweden, and Germany were the leading markets for Denmark's exports of shampoos, hair sprays, and waving or straightening preparations by value. Norway represented 28.6% of exports, Sweden 25.5%, and Germany 14.3%, together accounting for 68.4% of total export value.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Denmark in value, 2018-2021

Imports shampoos, hair sprays and waving or straightening preparations to Denmark

Imports in kind, t

Denmark's imports of shampoos, hair sprays, and waving or straightening preparations by volume increased for the second consecutive year in 2021, with a total of 13 320 tonnes, showing a moderate 3.4% rise from 2020. The lowest import volume was in 2019 at 12 876 tonnes, which experienced the largest decline of 6.2% that year. In contrast, the largest increase was recorded in 2020 at 8.0%. Overall, imports grew by 4.8% from 2018 to 2021, averaging 1.6% per year.

Annual dynamics of product's imports to Denmark in kind, 2018-2021, t

During 2018-2021, France, Italy, and Poland were the main sources for Denmark's imports of shampoos, hair sprays, and waving or straightening preparations by volume. France contributed 28.9% of imports, Italy 16.1%, and Poland 16.0%, collectively representing 61.0% of total import volume.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Denmark in kind, 2018-2021

Imports in value, K $ US

Denmark's imports of shampoos, hair sprays, and waving or straightening preparations by value continued to grow for the second year in a row in 2021, reaching 64 088 thousand US dollars, a strong 18.9% increase from 2020. The lowest import value was in 2019 at 52 448 thousand US dollars, which saw the largest decline of 6.4% that year. From 2018 to 2021, imports increased by 14.4%, with an average annual growth rate of 4.6%.

Annual dynamics of product's imports to Denmark in value, 2018-2021, K $ US

Throughout 2018-2021, Sweden, France, and Germany were the key partners for Denmark's imports of shampoos, hair sprays, and waving or straightening preparations by value. Sweden accounted for 26.4% of imports, France for 16.1%, and Germany for 11.4%, together making up 53.8% of total import value.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Denmark in value, 2018-2021