Oral and dental hygiene preparations market in Lithuania

Earlier Report Observations

The Lithuanian oral hygiene market experienced a period of adjustment between 2018 and 2020, with a slight dip in 2019 followed by a recovery to USD 17.7 million in 2020. This recovery was primarily driven by the COVID-19 pandemic, which heightened consumer focus on personal hygiene and increased demand for preventive oral care products. During this time, major market players and state-owned companies invested in e-commerce channels to maintain product accessibility during lockdowns.

Market growth accelerated in 2021, reaching USD 19.0 million, supported by the introduction of advanced technologies like AI-powered electric toothbrushes and the entry of niche players offering eco-friendly products. However, the market contracted to USD 18.0 million in 2022, a year marked by a stronger industry emphasis on sustainability, including the launch of dental floss made from recycled materials and initiatives for recyclable packaging by brands such as Colgate. The period also saw the emergence of personalized oral care segments based on DNA testing and AI analysis.

After the 2022 contraction, the market expanded robustly, reaching USD 20.5 million in 2023 and surging to USD 24.5 million in 2024, indicating a strong resurgence in demand and market value.

Production oral and dental hygiene preparations in Lithuania

In value, 2018-2021, K $ US

In 2019, Lithuania's output of oral and dental hygiene preparations reached its lowest value at 5 376 thousand US dollars. The following year, in 2020, production peaked at 5 798 thousand US dollars, marking a significant increase of 7.8%. However, by 2021, the value had declined to 5 384 thousand US dollars, representing a modest decrease of 7.1% compared to 2020.

Annual dynamics of production in Lithuania in value, 2018-2021, K $ US

Exports oral and dental hygiene preparations from Lithuania

Exports in kind, K unit

Lithuania's export volume of oral and dental hygiene preparations has been growing steadily for three consecutive years. In 2021, exports reached 4 524 thousand units, showing a slight increase of 3.0% from the previous year. Looking at the broader period from 2018 to 2021, exports surged by 60.4%, which translates to an annualized growth rate of 17.0%.

Annual dynamics of product's exports from Lithuania in kind, 2018-2021, K unit

From 2018 to 2021, Russia, Latvia, and Estonia were the key partners for Lithuania's exports of oral and dental hygiene preparations in volume terms. Russia accounted for 34.9% of exports, Latvia for 13.9%, and Estonia for 9.2%. Together, these three countries represented 58.0% of total export flows.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Lithuania in kind, 2018-2021

Exports in value, K $ US

After two years of growth, Lithuania's exports of oral and dental hygiene preparations in value terms declined in 2021. The value peaked in 2020 at 6 875 thousand US dollars, following a substantial increase of 27.2% in 2019. In 2021, exports dropped to 6 174 thousand US dollars, indicating a robust decline of 10.2% compared to 2020. Over the entire 2018-2021 period, exports still grew by 42.3%, with a compound annual growth rate of 12.5%.

Annual dynamics of product's exports from Lithuania in value, 2018-2021, K $ US

During 2018-2021, Russia, Latvia, and Estonia were the principal destinations for Lithuania's exports of oral and dental hygiene preparations in value terms. Russia held a 31.5% share, Latvia 16.5%, and Estonia 8.6%. Collectively, these three markets accounted for 56.5% of total export value.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Lithuania in value, 2018-2021

Imports oral and dental hygiene preparations to Lithuania

Imports in kind, K unit

Lithuania's import volume of oral and dental hygiene preparations showed mixed trends from 2018 to 2021. In 2019, imports hit their lowest point at 12 884 thousand units, declining by 3.1% from the previous year. The following year, in 2020, imports surged to a peak of 14 327 thousand units, reflecting a significant increase of 11.2%. By 2021, imports slightly decreased to 14 057 thousand units, marking a minor loss of 1.9% compared to 2020. Over the four-year period, imports grew by 5.7%, with a compound annual growth rate of 1.9%.

Annual dynamics of product's imports to Lithuania in kind, 2018-2021, K unit

From 2018 to 2021, Poland, Italy, and Germany were the leading sources for Lithuania's imports of oral and dental hygiene preparations in volume terms. Poland dominated with a 53.4% share, followed by Italy at 10.7% and Germany at 9.6%. Together, these three countries made up 73.7% of total import flows.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Lithuania in kind, 2018-2021

Imports in value, K $ US

Lithuania's import value of oral and dental hygiene preparations has been on the rise for three consecutive years. In 2021, imports reached 19 757 thousand US dollars, showing an improvement of 5.3% from the previous year. Over the 2018-2021 period, imports increased by 22.8%, equating to an annualized growth rate of 7.1%.

Annual dynamics of product's imports to Lithuania in value, 2018-2021, K $ US

Throughout 2018-2021, Poland, Latvia, and Italy were the main markets for Lithuania's imports of oral and dental hygiene preparations in value terms. Poland accounted for 52.4% of imports, Latvia for 9.6%, and Italy for 8.7%. Combined, these three sources represented 70.7% of total import value.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Lithuania in value, 2018-2021