Room perfuming or deodorizing preparations market in Lithuania

Earlier Report Observations

The market for room perfuming or deodorizing preparations in Lithuania expanded consistently from 2018 to 2021, with its value rising from $6.5 million to $10.8 million. This growth phase established a stronger domestic base for the segment.

After a brief stabilization in 2022, the market accelerated again, reaching $13.2 million in 2023 and $18.4 million in 2024. The recovery was supported by broader European consumption trends, where demand for room fragrances increased after a period of decline. Concurrently, Lithuanian consumers showed growing preference for sustainable and natural products, aligning with regional shifts toward environmentally friendly claims.

The strong growth in 2024 also coincided with a notable expansion of Lithuania's market for related personal preparations, which surged by 29% that year. European Union regulatory frameworks and market conditions continued to shape access and product development, reinforcing the upward trajectory.

Production room perfuming or deodorizing preparations in Lithuania

In value, 2018-2021, K $ US

Lithuania's production of room perfuming or deodorizing preparations has been growing for three consecutive years. In 2021, output reached 2 783 thousand US dollars, marking a significant 109.5% increase compared to 2020. From 2018 to 2021, production surged by 313.9%, which translates to an average annual growth rate of 60.6%.

Annual dynamics of production in Lithuania in value, 2018-2021, K $ US

Exports room perfuming or deodorizing preparations from Lithuania

Exports in kind, K unit

In 2021, Lithuania exported 1 878 thousand units of room perfuming or deodorizing preparations, experiencing a moderate decline of 7.7% from the previous year. Over the period from 2018 to 2021, exports decreased by 13.9%, with an average annual decline of 4.9%. The largest drop occurred in 2019 at 9.3%, while the highest increase was in 2020 at 2.9%.

Annual dynamics of product's exports from Lithuania in kind, 2018-2021, K unit

From 2018 to 2021, Russia, Latvia, and Slovakia were the top buyers of room perfuming or deodorizing preparations from Lithuania, accounting for 42.2%, 13.3%, and 7.5% of exports in kind, respectively. Together, these three countries represented 63.0% of total exports in kind.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Lithuania in kind, 2018-2021

Exports in value, K $ US

Lithuania's exports of room perfuming or deodorizing preparations in value terms have risen for two consecutive years. In 2021, export volume totaled 7 724 thousand US dollars, showing a solid 16.5% increase compared to the previous year. Between 2018 and 2021, exports grew by 32.3%, with a compound annual growth rate of 9.8%. The lowest value was recorded in 2019 at 5 494 thousand US dollars, which also saw the largest decline of 5.9%. The highest increase occurred in 2020 at 20.7%.

Annual dynamics of product's exports from Lithuania in value, 2018-2021, K $ US

During 2018–2021, Russia, Latvia, and the United Kingdom were the three largest markets for Lithuania's exports in value terms, collectively accounting for 71.7% of total export flows.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Lithuania in value, 2018-2021

Imports room perfuming or deodorizing preparations to Lithuania

Imports in kind, K unit

After two years of growth, Lithuania's imports of room perfuming or deodorizing preparations in kind declined in 2021. Imports were recorded at 6 111 thousand units, showing a modest decrease of 4.4% year-over-year. From 2018 to 2021, imports increased by 21.9%, with a compound annual growth rate of 6.8%. The peak value was in 2020 at 6 392 thousand units, which also saw the largest increase of 13.5%.

Annual dynamics of product's imports to Lithuania in kind, 2018-2021, K unit

Over 2018–2021, Poland, Latvia, and Ukraine were the main suppliers of room perfuming or deodorizing preparations to Lithuania in kind, with shares of 39.3%, 13.9%, and 12.0%, respectively. Together, they comprised 65.2% of total imports in kind.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Lithuania in kind, 2018-2021

Imports in value, K $ US

Lithuania's imports of room perfuming or deodorizing preparations in value terms have increased for two consecutive years. In 2021, imports totaled 15 780 thousand US dollars, reflecting an 18.0% gain compared to the previous year. Between 2018 and 2021, imports rose by 34.7%, with a compound annual growth rate of 10.4%. The minimum value was in 2019 at 11 697 thousand US dollars, which also recorded the largest decline of 0.1%.

Annual dynamics of product's imports to Lithuania in value, 2018-2021, K $ US

In 2018–2021, Poland, Italy, and Latvia formed the main cluster of markets for Lithuania's imports in value terms, accounting for 39.0%, 16.3%, and 6.9% of imports, respectively. Their combined share reached 62.1% of total import flows.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Lithuania in value, 2018-2021