Market research

Rum market in Sweden, 2026

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

By 2020, the rum market volume in Sweden stood at 2 000 thousand liters. The COVID-19 pandemic that year influenced general consumer habits, although no specific regulatory changes for rum were recorded. In the preceding years, Swedish marketing trends had already shifted toward digital tools, setting the stage for later developments.

In 2021, market volume grew to 2 459 thousand liters, a 23% increase from the previous year. This expansion coincided with a heightened emphasis on digital presence and customer insights in Swedish marketing, which likely stimulated demand. Simultaneously, international trends showed growing interest in premium rum and production transparency, which began resonating with Swedish consumers.

By 2024, the market volume had declined to 1 435 thousand liters, falling below the 2020 level. This contraction occurred amid post-pandemic shifts in consumer behavior, where increased pragmatism and dualism potentially reduced consumption of premium spirits like rum. Concurrently, the adoption of AI and digitalization continued to transform marketing approaches, affecting how brands engage with consumers.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2020-2021, 2024
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2020-2021, 2024
  2. 4.1.2. In value
    1. 4.1.2.1. Production, 2020-2021, 2024
    2. 4.1.2.2. Imports, 2018-2024
    3. 4.1.2.3. Exports, 2018-2024
    4. 4.1.2.4. Market size, 2020-2021, 2024
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Sweden
  1. 5.1.1. In kind, 2020-2021, 2024, l
  2. 5.1.2. In value, 2020-2021, 2024, $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In kind, 2018-2024, l
  2. 5.2.2. In value, 2018-2024, $ US
6. Imports
1. 6.1. Imports (Direct Data)
  1. 6.1.1. Imports - Total information
  2. 6.1.2. Imports in kind, K l
    1. 6.1.2.1. Annual dynamics of product's imports to Sweden in kind, 2018-2024, K l
    2. 6.1.2.2. Dynamics of product's imports in kind to Sweden by countries, 2018-2024, K l
    3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.1.3. Imports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's imports to Sweden in value, 2018-2024, K $ US
    2. 6.1.3.2. Dynamics of product's imports in value to Sweden by countries, 2018-2024, K $ US
    3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's imports, $ US/K l
    1. 6.1.4.1. Annual dynamics of average price of product's imports to Sweden, 2018-2024, $ US/K l
    2. 6.1.4.2. Dynamics of average price of product's imports to Sweden by countries, 2018-2024, $ US/K l
2. 6.2. Imports (Mirror Data)
  1. 6.2.1. Imports - Total information
  2. 6.2.2. Imports in kind, K l
    1. 6.2.2.1. Annual dynamics of product's imports to Sweden in kind, 2018-2024, K l
    2. 6.2.2.2. Dynamics of product's imports in kind to Sweden by countries, 2018-2024, K l
    3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.2.3. Imports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's imports to Sweden in value, 2018-2024, K $ US
    2. 6.2.3.2. Dynamics of product's imports in value to Sweden by countries, 2018-2024, K $ US
    3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's imports, $ US/K l
    1. 6.2.4.1. Annual dynamics of average price of product's imports to Sweden, 2018-2024, $ US/K l
    2. 6.2.4.2. Dynamics of average price of product's imports to Sweden by countries, 2018-2024, $ US/K l
7. Exports
1. 7.1. Exports (Direct Data)
  1. 7.1.1. Exports - Total information
  2. 7.1.2. Exports in kind, K l
    1. 7.1.2.1. Annual dynamics of product's exports from Sweden in kind, 2018-2024, K l
    2. 7.1.2.2. Dynamics of product's exports in kind from Sweden by countries, 2018-2024, K l
    3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.1.3. Exports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's exports from Sweden in value, 2018-2024, K $ US
    2. 7.1.3.2. Dynamics of product's exports in value from Sweden by countries, 2018-2024, K $ US
    3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's exports, $ US/K l
    1. 7.1.4.1. Annual dynamics of average price of product's exports from Sweden, 2018-2024, $ US/K l
    2. 7.1.4.2. Dynamics of average price of product's exports from Sweden by countries, 2018-2024, $ US/K l
2. 7.2. Exports (Mirror Data)
  1. 7.2.1. Exports - Total information
  2. 7.2.2. Exports in kind, K l
    1. 7.2.2.1. Annual dynamics of product's exports from Sweden in kind, 2018-2024, K l
    2. 7.2.2.2. Dynamics of product's exports in kind from Sweden by countries, 2018-2024, K l
    3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.2.3. Exports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's exports from Sweden in value, 2018-2024, K $ US
    2. 7.2.3.2. Dynamics of product's exports in value from Sweden by countries, 2018-2024, K $ US
    3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's exports, $ US/K l
    1. 7.2.4.1. Annual dynamics of average price of product's exports from Sweden, 2018-2024, $ US/K l
    2. 7.2.4.2. Dynamics of average price of product's exports from Sweden by countries, 2018-2024, $ US/K l
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, K l
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, K l
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production rum in Sweden

In value, 2017-2020, $ US

Annual dynamics of production in Sweden in value, 2017-2020, $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	n/a	n/a	n/a	-

Source: SHEV.io

In kind, 2017-2020, l

Annual dynamics of production in Sweden in kind, 2017-2020, l

Parameter		2018	2019	2020	CAGR
1	Change from last year	n/a	n/a	n/a	-

Source: SHEV.io

Exports rum from Sweden

Exports in kind, K l

Sweden's rum exports reached 285 thousand liters in 2020, marking a 36.2% decrease from the previous year. Over the 2017-2020 period, exports fell by 10.1%, with an average annual decline of 3.5%. The peak export volume was recorded in 2019 at 447 thousand liters, which represented a 42.0% increase from the prior year.

Annual dynamics of product's exports from Sweden in kind, 2017-2020, K l

Parameter		2018	2019	2020	CAGR
1	Change from last year	(0.7%)	42.0%	(36.2%)	(3.5%)

Source: SHEV.io

From 2017 to 2020, Denmark, Germany, and Norway were the main markets for Sweden's rum exports in volume terms. Denmark accounted for 34.5% of exports, Germany for 17.8%, and Norway for 14.5%. Together, these three countries represented 66.8% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Sweden in kind, 2017-2020

Source: SHEV.io

Exports in value, K $ US

After two years of growth, Sweden's rum exports in value terms declined in 2020, reaching 1 670 thousand US dollars, a 26.0% drop compared to 2019. Between 2017 and 2020, exports decreased by 10.2%, equivalent to an annualized rate of 3.5%. The highest value was recorded in 2019 at 2 256 thousand US dollars, following a 16.4% increase in 2018.

Annual dynamics of product's exports from Sweden in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	16.4%	4.3%	(26.0%)	(3.5%)

Source: SHEV.io

From 2017 to 2020, Denmark, Germany, and Norway were the primary buyers of Swedish rum in value terms. Denmark made up 34.0% of exports, Germany 17.4%, and Norway 14.3%. Collectively, these three markets accounted for 65.7% of total export value.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Sweden in value, 2017-2020

Source: SHEV.io

Imports rum to Sweden

Imports in kind, K l

Sweden imported a total of value_last_year thousand liters of rum in 2020, representing a 21.1% increase from the previous year. Over the 2017-2020 period, imports grew by 34.3%, with an average annual growth rate of 10.3%. The largest decline occurred in 2019 at 11.1%, while the largest increase was in 2018 at 24.7%.

Annual dynamics of product's imports to Sweden in kind, 2017-2020, K l

Parameter		2018	2019	2020	CAGR
1	Change from last year	24.7%	(11.1%)	21.1%	10.3%

Source: SHEV.io

Between 2017 and 2020, France, the Netherlands, and the United Kingdom were the main sources of rum imports to Sweden in volume terms. France contributed 33.5% of imports, the Netherlands 13.6%, and the United Kingdom 13.0%. Together, these three countries accounted for 60.1% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Sweden in kind, 2017-2020

Source: SHEV.io

Imports in value, K $ US

In 2020, Sweden's rum imports in value terms stood at 15 571 thousand US dollars, up 6.1% from the previous year. Over the 2017-2020 period, imports increased by 29.2%, with an average annual growth rate of 8.9%. The largest decline was recorded in 2019 at 3.4%, while the largest increase occurred in 2018 at 26.1%.

Annual dynamics of product's imports to Sweden in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	26.1%	(3.4%)	6.1%	8.9%

Source: SHEV.io

From 2017 to 2020, France, the Netherlands, and the United Kingdom remained the leading destinations in Sweden's import structure in value terms. France accounted for 33.4% of imports, the Netherlands for 13.2%, and the United Kingdom for 13.1%. Combined, these three countries represented 59.8% of total import flows.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Sweden in value, 2017-2020

Source: SHEV.io