Market research

Rum market in Estonia

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

The rum market in Estonia began the period with a volume of 451 thousand liters in 2018. General market trends at the time highlighted consumer price sensitivity and unmet demand in the alcohol sector, which may have contributed to a slight market contraction to 441 thousand liters in 2019. This was followed by a notable recovery in 2020, when market volume expanded by 17% to 515 thousand liters.

After a minor dip in 2021, the market surged by 42% in 2022 to reach 709 thousand liters, its highest level in the period. However, this peak was not sustained, as volume fell by 21% in 2023 and a further 15% in 2024, settling at 476 thousand liters. In value terms, the market showed a more consistent upward trajectory from 2021 onward, growing from 3.0 million to 4.7 million dollars by 2024.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2024
    2. 4.1.1.2. Imports, 2018-2025
    3. 4.1.1.3. Exports, 2018-2025
    4. 4.1.1.4. Market size, 2018-2024
  2. 4.1.2. In value
    1. 4.1.2.1. Production, 2018-2024
    2. 4.1.2.2. Imports, 2018-2025
    3. 4.1.2.3. Exports, 2018-2025
    4. 4.1.2.4. Market size, 2018-2024
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Estonia
  1. 5.1.1. In kind, 2018-2024, K l
  2. 5.1.2. In value, 2018-2024, K $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In kind, 2018-2024, K l
  2. 5.2.2. In value, 2018-2024, K $ US
6. Exports
1. 6.1. Exports (Direct Data)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, K l
    1. 6.1.2.1. Annual dynamics of product's exports from Estonia in kind, 2018-2025, K l
    2. 6.1.2.2. Dynamics of product's exports in kind from Estonia by countries, 2018-2025, K l
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.1.3. Exports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's exports from Estonia in value, 2018-2025, K $ US
    2. 6.1.3.2. Dynamics of product's exports in value from Estonia by countries, 2018-2025, K $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.1.4. Average price of product's exports, $ US/K l
    1. 6.1.4.1. Annual dynamics of average price of product's exports from Estonia, 2018-2025, $ US/K l
    2. 6.1.4.2. Dynamics of average price of product's exports from Estonia by countries, 2018-2025, $ US/K l
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, K l
    1. 6.2.2.1. Annual dynamics of product's exports from Estonia in kind, 2018-2025, K l
    2. 6.2.2.2. Dynamics of product's exports in kind from Estonia by countries, 2018-2025, K l
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.2.3. Exports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's exports from Estonia in value, 2018-2025, K $ US
    2. 6.2.3.2. Dynamics of product's exports in value from Estonia by countries, 2018-2025, K $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.2.4. Average price of product's exports, $ US/K l
    1. 6.2.4.1. Annual dynamics of average price of product's exports from Estonia, 2018-2025, $ US/K l
    2. 6.2.4.2. Dynamics of average price of product's exports from Estonia by countries, 2018-2025, $ US/K l
7. Imports
1. 7.1. Imports (Direct Data)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, K l
    1. 7.1.2.1. Annual dynamics of product's imports to Estonia in kind, 2018-2025, K l
    2. 7.1.2.2. Dynamics of product's imports in kind to Estonia by countries, 2018-2025, K l
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.1.3. Imports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's imports to Estonia in value, 2018-2025, K $ US
    2. 7.1.3.2. Dynamics of product's imports in value to Estonia by countries, 2018-2025, K $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.1.4. Average price of product's imports, $ US/K l
    1. 7.1.4.1. Annual dynamics of average price of product's imports to Estonia, 2018-2025, $ US/K l
    2. 7.1.4.2. Dynamics of average price of product's imports to Estonia by countries, 2018-2025, $ US/K l
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, K l
    1. 7.2.2.1. Annual dynamics of product's imports to Estonia in kind, 2018-2025, K l
    2. 7.2.2.2. Dynamics of product's imports in kind to Estonia by countries, 2018-2025, K l
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.2.3. Imports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's imports to Estonia in value, 2018-2025, K $ US
    2. 7.2.3.2. Dynamics of product's imports in value to Estonia by countries, 2018-2025, K $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.2.4. Average price of product's imports, $ US/K l
    1. 7.2.4.1. Annual dynamics of average price of product's imports to Estonia, 2018-2025, $ US/K l
    2. 7.2.4.2. Dynamics of average price of product's imports to Estonia by countries, 2018-2025, $ US/K l
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, K l
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, K l
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2025
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production rum in Estonia

In value, 2018-2021, K $ US

Estonia's rum production declined for the second consecutive year. In 2021, output was valued at 1 276 K $ US, down 8.6% from 2020. Over the 2018-2021 period, production decreased by 6%, with a compound annual growth rate of 2.0%. The highest value was recorded in 2019 at 1 994 K $ US, which marked the largest increase of 47.0%. The most significant decline occurred in 2020, dropping by 30.0%.

Annual dynamics of production in Estonia in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	47.0%	(30.0%)	(8.6%)	(2.0%)

Source: SHEV.io

In kind, 2018-2021, K l

Estonia's rum production volume fell for the second year in a row. In 2021, 246.9 K liters were produced, representing a sharp decline of 13.9% compared to the previous year. From 2018 to 2021, production decreased by 11.7%, with a compound annual growth rate of 4.1%. The peak volume was in 2019 at 400.3 K liters, which saw the largest increase of 43.2%. The most substantial drop was in 2020, with a 28.4% decrease.

Annual dynamics of production in Estonia in kind, 2018-2021, K l

Parameter		2019	2020	2021	CAGR
1	Change from last year	43.2%	(28.4%)	(13.9%)	(4.1%)

Source: SHEV.io

Exports rum from Estonia

Exports in kind, K l

In 2021, Estonia's cross-border shipments of rum reached 519.0 K liters, a 55.8% increase from the previous year. Over the 2018-2021 period, exports grew by 18.2%, with a compound annual growth rate of 5.7%. The lowest volume was recorded in 2020 at 333.1 K liters, marking the largest decline of 39.1%. The highest volume was in 2019 at 547.2 K liters.

Annual dynamics of product's exports from Estonia in kind, 2018-2021, K l

Parameter		2019	2020	2021	CAGR
1	Change from last year	24.6%	(39.1%)	55.8%	5.7%

Source: SHEV.io

From 2018 to 2021, the main destinations for Estonia's rum exports in volume were Latvia (38.7% of exports), Finland (28.8%), and Lithuania (17.2%), together accounting for 84.6% of total flows.

Structure of product's exports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Estonia in kind, 2018-2021

Source: SHEV.io

Exports in value, K $ US

After a two-year decrease, Estonia's rum exports increased in 2021, totaling 3 218 K $ US, a steep advance of 64.6% compared to the previous year. Over the 2018-2021 period, exports rose by 6.8%, with a compound annual growth rate of 2.2%. The lowest value was in 2020 at 1 955 K $ US, which saw the largest decline of 27.1%.

Annual dynamics of product's exports from Estonia in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(11.0%)	(27.1%)	64.6%	2.2%

Source: SHEV.io

In 2018-2021, the leading destinations for Estonia's rum exports in value terms were Latvia (38.8% of exports), Finland (28.4%), and Lithuania (17.1%), jointly making up 84.3% of total flows.

Structure of product's exports in value by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Estonia in value, 2018-2021

Source: SHEV.io

Imports rum to Estonia

Imports in kind, K l

After a two-year decline, Estonia's rum imports increased in volume in 2021, with a total of 561.1 K liters imported, up 37.5% from the previous year. Between 2018 and 2021, imports grew by 26.4%, equating to an 8.1% annualized rate. The lowest volume was in 2020 at 561.1 K liters, which experienced the largest decline of 4.5%.

Annual dynamics of product's imports to Estonia in kind, 2018-2021, K l

Parameter		2019	2020	2021	CAGR
1	Change from last year	(3.7%)	(4.5%)	37.5%	8.1%

Source: SHEV.io

From 2018 to 2021, Jamaica (22.1% of imports), France (17.3%), and Guatemala (15.5%) were the primary sources for Estonia's rum imports in volume, together representing 54.9% of total flows.

Structure of product's imports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Estonia in kind, 2018-2021

Source: SHEV.io

Imports in value, K $ US

In 2021, Estonia's rum imports totaled 4 950 K $ US, reflecting a dramatic advance of 35.8% year-over-year. Between 2018 and 2021, imports increased by 14.1%, equating to a 4.5% annualized rate. The lowest value was recorded in 2020 at 3 646 K $ US, which saw the largest decline of 20.9%.

Annual dynamics of product's imports to Estonia in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	6.2%	(20.9%)	35.8%	4.5%

Source: SHEV.io

Over 2018-2021, Jamaica (22.5% of imports), France (17.3%), and Guatemala (15.8%) together absorbed 55.7% of Estonia's total rum imports in value terms, making them the main sources.

Structure of product's imports in value by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Estonia in value, 2018-2021

Source: SHEV.io