Market research

Grape wine market in Sweden

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

From 2018, Swedish commercial viticulture expanded into colder regions due to climate change and new cultivation techniques, while global sustainability trends began shaping consumer preferences. The COVID-19 pandemic in 2020 disrupted supply chains and shifted consumption towards e-commerce and direct sales, with heightened health awareness boosting interest in low-alcohol and natural wines.

New local producers and innovative products like vegan wines entered the market in 2021, supported by climate-driven opportunities for grape cultivation. Regulatory changes in labeling and sustainability certification affected market access, and Swedish wines gained international recognition for quality, attracting investment. Consumer preferences increasingly favored organic, biodynamic, and transparently produced wines.

By 2024, Swedish winemakers' international competition wins enhanced market credibility, and climate-related difficulties in Southern Europe indirectly benefited local viticulture. Technological innovations and AI started influencing production and marketing, while direct sales and e-commerce continued to grow. The market volume in kind declined from 233 million liters in 2020 to 202 million liters in 2024, with value fluctuations reflecting these structural shifts.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2020-2021, 2023-2024
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2020-2021, 2023-2024
  2. 4.1.2. In value
    1. 4.1.2.1. Production, 2020-2021, 2023-2024
    2. 4.1.2.2. Imports, 2018-2024
    3. 4.1.2.3. Exports, 2018-2024
    4. 4.1.2.4. Market size, 2020-2021, 2023-2024
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Sweden
  1. 5.1.1. In kind, 2020-2021, 2023-2024, K l
  2. 5.1.2. In value, 2020-2021, 2023-2024, K $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In kind, 2018-2024, K l
  2. 5.2.2. In value, 2018-2024, K $ US
3. 5.3. Global production by Country, 2018-2023
  1. 5.3.1. Global Production by Country in kind
    1. 5.3.1.1. Annual dynamics of production by country in kind, 2018-2023, K l
    2. 5.3.1.2. Structure of production by countries in kind, 2018-2023
    3. 5.3.1.3. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Imports
1. 6.1. Imports (Direct Data)
  1. 6.1.1. Imports - Total information
  2. 6.1.2. Imports in kind, M l
    1. 6.1.2.1. Annual dynamics of product's imports to Sweden in kind, 2018-2024, M l
    2. 6.1.2.2. Dynamics of product's imports in kind to Sweden by countries, 2018-2024, M l
    3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.1.3. Imports in value, M $ US
    1. 6.1.3.1. Annual dynamics of product's imports to Sweden in value, 2018-2024, M $ US
    2. 6.1.3.2. Dynamics of product's imports in value to Sweden by countries, 2018-2024, M $ US
    3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's imports, $ US/K l
    1. 6.1.4.1. Annual dynamics of average price of product's imports to Sweden, 2018-2024, $ US/K l
    2. 6.1.4.2. Dynamics of average price of product's imports to Sweden by countries, 2018-2024, $ US/K l
2. 6.2. Imports (Mirror Data)
  1. 6.2.1. Imports - Total information
  2. 6.2.2. Imports in kind, M l
    1. 6.2.2.1. Annual dynamics of product's imports to Sweden in kind, 2018-2024, M l
    2. 6.2.2.2. Dynamics of product's imports in kind to Sweden by countries, 2018-2024, M l
    3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.2.3. Imports in value, M $ US
    1. 6.2.3.1. Annual dynamics of product's imports to Sweden in value, 2018-2024, M $ US
    2. 6.2.3.2. Dynamics of product's imports in value to Sweden by countries, 2018-2024, M $ US
    3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's imports, $ US/K l
    1. 6.2.4.1. Annual dynamics of average price of product's imports to Sweden, 2018-2024, $ US/K l
    2. 6.2.4.2. Dynamics of average price of product's imports to Sweden by countries, 2018-2024, $ US/K l
7. Exports
1. 7.1. Exports (Direct Data)
  1. 7.1.1. Exports - Total information
  2. 7.1.2. Exports in kind, M l
    1. 7.1.2.1. Annual dynamics of product's exports from Sweden in kind, 2018-2024, M l
    2. 7.1.2.2. Dynamics of product's exports in kind from Sweden by countries, 2018-2024, M l
    3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.1.3. Exports in value, M $ US
    1. 7.1.3.1. Annual dynamics of product's exports from Sweden in value, 2018-2024, M $ US
    2. 7.1.3.2. Dynamics of product's exports in value from Sweden by countries, 2018-2024, M $ US
    3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's exports, $ US/K l
    1. 7.1.4.1. Annual dynamics of average price of product's exports from Sweden, 2018-2024, $ US/K l
    2. 7.1.4.2. Dynamics of average price of product's exports from Sweden by countries, 2018-2024, $ US/K l
2. 7.2. Exports (Mirror Data)
  1. 7.2.1. Exports - Total information
  2. 7.2.2. Exports in kind, M l
    1. 7.2.2.1. Annual dynamics of product's exports from Sweden in kind, 2018-2024, M l
    2. 7.2.2.2. Dynamics of product's exports in kind from Sweden by countries, 2018-2024, M l
    3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.2.3. Exports in value, M $ US
    1. 7.2.3.1. Annual dynamics of product's exports from Sweden in value, 2018-2024, M $ US
    2. 7.2.3.2. Dynamics of product's exports in value from Sweden by countries, 2018-2024, M $ US
    3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's exports, $ US/K l
    1. 7.2.4.1. Annual dynamics of average price of product's exports from Sweden, 2018-2024, $ US/K l
    2. 7.2.4.2. Dynamics of average price of product's exports from Sweden by countries, 2018-2024, $ US/K l
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, M l
  2. 8.1.2. In value, M $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, M l
  2. 8.2.2. In value, M $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production grape wine in Sweden

In value, 2017-2020, K $ US

Annual dynamics of production in Sweden in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	n/a	n/a	n/a	-

Source: SHEV.io

In kind, 2017-2020, K l

Top producers of grape wine, 2017-2020

Source: SHEV.io

World map of production of grape wine, 2017-2020

Source: SHEV.io

Annual dynamics of production in Sweden in kind, 2017-2020, K l

Parameter		2018	2019	2020	CAGR
1	Change from last year	n/a	n/a	n/a	-

Source: SHEV.io

Exports grape wine from Sweden

Exports in kind, M l

Sweden's grape wine exports have grown for the third year in a row. In 2020, the export volume reached 9.2 million liters, marking a significant increase of 12.2% compared to the previous year. From 2017 to 2020, exports rose by 21%, which translates to an annualized growth rate of 6.6%.

Annual dynamics of product's exports from Sweden in kind, 2017-2020, M l

Parameter		2018	2019	2020	CAGR
1	Change from last year	6.9%	0.8%	12.2%	6.6%

Source: SHEV.io

From 2017 to 2020, Finland, Norway, and Germany were the primary markets for Sweden's grape wine exports in volume terms. Finland accounted for 37.8% of exports, Norway for 16.9%, and Germany for 15.6%. Together, these three countries represented 70.4% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Sweden in kind, 2017-2020

Source: SHEV.io

Exports in value, M $ US

Sweden's grape wine exports in value terms have declined for the second consecutive year. In 2020, the export value was 24.1 million US dollars, showing a sharp drop of 26.6% from the previous year. Between 2017 and 2020, exports decreased by 26.1%, with an annualized decline rate of 9.6%. The peak value occurred in 2018 at 36.3 million US dollars, which also saw the largest increase of 11.4% that year.

Annual dynamics of product's exports from Sweden in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	11.4%	(9.7%)	(26.6%)	(9.6%)

Source: SHEV.io

From 2017 to 2020, Denmark, Norway, and Finland were the key markets for Sweden's grape wine exports in value terms. Together, these three countries accounted for 57.1% of total export flows.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Sweden in value, 2017-2020

Source: SHEV.io

Imports grape wine to Sweden

Imports in kind, M l

Sweden's grape wine imports in volume terms have fallen for the second year in a row. In 2020, imports stood at 215.7 million liters, reflecting a slight decrease of 1.4% from 2019. The highest import volume was recorded in 2018 at 291.4 million liters, which also experienced the largest increase of 33.9% that year. In 2019, imports saw the largest decline of 25.0%.

Annual dynamics of product's imports to Sweden in kind, 2017-2020, M l

Parameter		2018	2019	2020	CAGR
1	Change from last year	33.9%	(25.0%)	(1.4%)	(0.3%)

Source: SHEV.io

From 2017 to 2020, France, Italy, and Spain were consistently the main sources for Sweden's grape wine imports in volume terms. France contributed 22.4% of imports, Italy 18.5%, and Spain 11.4%. Combined, these three countries made up 52.4% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Sweden in kind, 2017-2020

Source: SHEV.io

Imports in value, M $ US

In 2020, Sweden's grape wine imports in value terms reached 853.2 million US dollars, showing an increase of 10.3% compared to the previous year. From 2017 to 2020, imports grew by 17.4%, with an annualized growth rate of 5.5%. The largest decline occurred in 2019, with a drop of 1.3%.

Annual dynamics of product's imports to Sweden in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	7.9%	(1.3%)	10.3%	5.5%

Source: SHEV.io

From 2017 to 2020, France, Italy, and Spain formed the core group of markets for Sweden's grape wine imports in value terms. France accounted for 28.1% of imports, Italy for 24.3%, and Spain for 10.4%. Together, these three countries represented 62.7% of total import flows.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Sweden in value, 2017-2020

Source: SHEV.io