Market research

Rum market in Germany

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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Earlier Report Observations

From 2018 to 2020, the German rum market saw significant volume fluctuations, declining to 28,029 thousand liters in 2019 before recovering to 34,094 thousand liters in 2020. During this period, trends in experimentation with aging techniques and growing quality consciousness among consumers fostered innovation in the premium segment.

Market volume surged to a peak of 41,275 thousand liters in 2021. Subsequently, in 2022, the rising popularity of mixology and demand for rum as a cocktail ingredient stimulated the introduction of flavored products and specialized variants, supporting market premiumization even as volume eased to 38,775 thousand liters.

By 2024, the market continued shifting towards premium and craft rum, with consolidation among major players like Diageo and the dominance of off-trade sales channels. However, the total market volume fell to 25,443 thousand liters, reflecting a change in consumption patterns.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2022, 2024
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2022, 2024
  2. 4.1.2. In value
    1. 4.1.2.1. Production, 2018-2024
    2. 4.1.2.2. Imports, 2018-2024
    3. 4.1.2.3. Exports, 2018-2024
    4. 4.1.2.4. Market size, 2018-2024
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Germany
  1. 5.1.1. In kind, 2018-2022, 2024, K l
  2. 5.1.2. In value, 2018-2024, K $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In kind, 2018-2024, K l
  2. 5.2.2. In value, 2018-2024, K $ US
6. Exports
1. 6.1. Exports (Direct Data)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, K l
    1. 6.1.2.1. Annual dynamics of product's exports from Germany in kind, 2018-2024, K l
    2. 6.1.2.2. Dynamics of product's exports in kind from Germany by countries, 2018-2024, K l
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 6.1.3. Exports in value, M $ US
    1. 6.1.3.1. Annual dynamics of product's exports from Germany in value, 2018-2024, M $ US
    2. 6.1.3.2. Dynamics of product's exports in value from Germany by countries, 2018-2024, M $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's exports, $ US/K l
    1. 6.1.4.1. Annual dynamics of average price of product's exports from Germany, 2018-2024, $ US/K l
    2. 6.1.4.2. Dynamics of average price of product's exports from Germany by countries, 2018-2024, $ US/K l
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, K l
    1. 6.2.2.1. Annual dynamics of product's exports from Germany in kind, 2018-2024, K l
    2. 6.2.2.2. Dynamics of product's exports in kind from Germany by countries, 2018-2024, K l
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 6.2.3. Exports in value, M $ US
    1. 6.2.3.1. Annual dynamics of product's exports from Germany in value, 2018-2024, M $ US
    2. 6.2.3.2. Dynamics of product's exports in value from Germany by countries, 2018-2024, M $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's exports, $ US/K l
    1. 6.2.4.1. Annual dynamics of average price of product's exports from Germany, 2018-2024, $ US/K l
    2. 6.2.4.2. Dynamics of average price of product's exports from Germany by countries, 2018-2024, $ US/K l
7. Imports
1. 7.1. Imports (Direct Data)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, K l
    1. 7.1.2.1. Annual dynamics of product's imports to Germany in kind, 2018-2024, K l
    2. 7.1.2.2. Dynamics of product's imports in kind to Germany by countries, 2018-2024, K l
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 7.1.3. Imports in value, M $ US
    1. 7.1.3.1. Annual dynamics of product's imports to Germany in value, 2018-2024, M $ US
    2. 7.1.3.2. Dynamics of product's imports in value to Germany by countries, 2018-2024, M $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's imports, $ US/K l
    1. 7.1.4.1. Annual dynamics of average price of product's imports to Germany, 2018-2024, $ US/K l
    2. 7.1.4.2. Dynamics of average price of product's imports to Germany by countries, 2018-2024, $ US/K l
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, K l
    1. 7.2.2.1. Annual dynamics of product's imports to Germany in kind, 2018-2024, K l
    2. 7.2.2.2. Dynamics of product's imports in kind to Germany by countries, 2018-2024, K l
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 7.2.3. Imports in value, M $ US
    1. 7.2.3.1. Annual dynamics of product's imports to Germany in value, 2018-2024, M $ US
    2. 7.2.3.2. Dynamics of product's imports in value to Germany by countries, 2018-2024, M $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's imports, $ US/K l
    1. 7.2.4.1. Annual dynamics of average price of product's imports to Germany, 2018-2024, $ US/K l
    2. 7.2.4.2. Dynamics of average price of product's imports to Germany by countries, 2018-2024, $ US/K l
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, K l
  2. 8.1.2. In value, M $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, K l
  2. 8.2.2. In value, M $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production rum in Germany

In value, 2017-2020, K $ US

In 2020, Germany's rum production was valued at 22 268 K $ US, representing an 11.6% increase from the previous year. Over the 2017-2020 period, production declined by 4.8%, with a compound annual growth rate of 1.6%. The lowest value was recorded in 2019 at 19 947 K $ US, while the peak occurred in 2018 at 24 647 K $ US. The most significant drop was observed in 2019, with a decrease of 19.1%.

Annual dynamics of production in Germany in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	5.3%	(19.1%)	11.6%	(1.6%)

Source: SHEV.io

In kind, 2017-2020, K l

In 2020, Germany produced 21 753 K l of rum, showing a moderate 9.4% rise compared to 2019. From 2017 to 2020, production grew by 7.5%, translating to an annualized rate of 2.4%. The lowest volume was in 2019 at 19 890 K l, and the highest was in 2018 at 22 345 K l. The largest decline occurred in 2019 with an 11.0% drop, while the biggest increase was in 2018 at 10.4%.

Annual dynamics of production in Germany in kind, 2017-2020, K l

Parameter		2018	2019	2020	CAGR
1	Change from last year	10.4%	(11.0%)	9.4%	2.4%

Source: SHEV.io

Exports rum from Germany

Exports in kind, K l

Germany's rum exports fell for the third year in a row. In 2020, exports totaled 7 829 K l, marking a 35.8% decrease from the previous year. Over the 2017-2020 period, exports dropped by 78.3%, with a compound annual decline rate of 39.9%.

Annual dynamics of product's exports from Germany in kind, 2017-2020, K l

Parameter		2018	2019	2020	CAGR
1	Change from last year	(36.4%)	(46.7%)	(35.8%)	(39.9%)

Source: SHEV.io

From 2017 to 2020, Germany's rum exports in volume were relatively evenly distributed. The United Kingdom accounted for 14.5% of exports, the Netherlands for 9.6%, and Belgium for 9.2%, together making up only 33.3% of total flows.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Germany in kind, 2017-2020

Source: SHEV.io

Exports in value, M $ US

Germany's rum export value declined for the third consecutive year. In 2020, exports amounted to 45.7 M $ US, reflecting a sharp 23.6% drop year-over-year. Between 2017 and 2020, exports decreased by 77.6%, with a compound annual decline rate of 39.3%.

Annual dynamics of product's exports from Germany in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(23.3%)	(61.7%)	(23.6%)	(39.3%)

Source: SHEV.io

During 2017-2020, Germany's rum export value was highly diversified across countries. The United Kingdom contributed 14.8% of exports, Belgium 9.6%, and the Netherlands 9.4%, collectively accounting for just 33.8% of total flows. The remaining 66.2% came from a wide range of smaller markets.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Germany in value, 2017-2020

Source: SHEV.io

Imports rum to Germany

Imports in kind, K l

Germany's rum import volume decreased for the third year in a row. In 2020, imports totaled 20 170 K l, indicating a slight 0.8% decline from the previous year. From 2017 to 2020, imports fell by 54.1%, equating to an annualized decrease of 22.9%.

Annual dynamics of product's imports to Germany in kind, 2017-2020, K l

Parameter		2018	2019	2020	CAGR
1	Change from last year	(18.0%)	(43.5%)	(0.8%)	(22.9%)

Source: SHEV.io

From 2017 to 2020, the United States was the leading source for Germany's rum imports in volume, with a 34.7% share, followed by Spain at 12.2% and Guatemala at 6.1%. Together, these three countries accounted for 53.1% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Germany in kind, 2017-2020

Source: SHEV.io

Imports in value, M $ US

Germany's rum import value dropped for the third consecutive year. In 2020, imports reached 137.8 M $ US, showing a 13.1% decrease compared to the previous year. Between 2017 and 2020, imports declined by 56.5%, with an annualized rate of 24.2%.

Annual dynamics of product's imports to Germany in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(19.7%)	(37.7%)	(13.1%)	(24.2%)

Source: SHEV.io

In the 2017-2020 period, the United States was the primary source for Germany's rum imports in value terms, accounting for 34.1%, followed by Spain at 12.1% and Italy at 7.1%. These three countries combined represented 53.4% of total import flows.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Germany in value, 2017-2020

Source: SHEV.io